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Communication: How it Has Changed Over Time
Communication: How it Has Changed Over Time
The way we communicate has changed significantly through time, from telephone, to emails, to social media.
2020: Our Year in Review
2020: Our most successful year to date. Like all businesses, Knapton Wright has faced challenges none of us could ever have anticipated. But from adversity comes strength and innovation. We've found new and different ways of working for both ourselves and our clients, and reinvigorated...
Creating An Online Christmas Festival in 2020
Creating An Online Christmas Festival in 2020
In September 2020, the realisation that this would be a Christmas like no other was beginning to dawn. Hopes we had harboured in the Spring that we would be 'back to normal' by the end of the year were dashed. It was clear that many...
6 Copywriting Tips to Supercharge E-Commerce Conversion Rates
6 Copywriting Tips to Supercharge E-Commerce Conversion Rates
Effective e-commerce copywriting is an integral part of any successful online store (and it goes far beyond simply writing great product descriptions). With that in mind, here are 6 copywriting tips you can use to supercharge your e-commerce conversion rates. Write Fun and Informative Product...
Tim Pritchard Appointed Creative Development Manager
Tim Pritchard Appointed Creative Development Manager
A Talented New Hire For Our Growing Agency Knapton Wright has appointed Tim Pritchard as Head of Creative Development from September 2020. This follows the appointment of Rob Jefferson as Director of Marketing In October 2019, and increases the Brigg-based team to 8 employees. Tim...
The Best COVID Marketing and Ads In Lockdown: What Can We Learn?
The Best COVID Marketing and Ads In Lockdown: What Can We Learn?
Nearly all COVID marketing and lockdown ads are the same. There, I said it. Don’t believe me? Watch this. https://www.youtube.com/watch?v=vM3J9jDoaTA&feature=youtu.be Unprecedented times… New normal… Stay at home… Thank you key workers… We get it. I’m not saying those messages aren’t important. They are. Nor am...
National Volunteers
National Volunteers' Week 2020 KnapChat | Nina Stobart
In marking National Volunteers’ Week 2020, we shine a light on one Northern Lincolnshire woman who has made it her mission to make sure her neighbours are ‘Not Home Alone’. Communications & Public Affairs Professional, Nina Stobart, her husband John, her brother Guy Bryant and...
Business Continuity During the Covid-19 Pandemic
Business Continuity During the Covid-19 Pandemic
I know what you’re thinking: “Here we go, another letter from a CEO to promote his business and pretend he cares about his clients/customers...” Au contraire, mon petit chou-fleur. The next few paragraphs outline our approach to keeping our business and our clients moving during...
Storytelling in Business: Why Do You Do What You Do?
Storytelling in Business: Why Do You Do What You Do?
Storytelling in business is a fundamental yet often neglected aspect of content marketing. But think about it: if people don’t know your “why”, how can they care about your “what” or “how”? You may well have the best customer service or widest range of products,...
Local SEO Guide: Google My Business, Reviews & Ranking
Local SEO Guide: Google My Business, Reviews & Ranking
Local SEO is the process of ranking on search engines, applications, and maps when people nearby are searching for your products or services.  Appearing in the top Google search and map results should be a key element of marketing for any local business, and we’re...
SEO Reporting: How To Measure SEO Performance
SEO Reporting: How To Measure SEO Performance
By now, you’ve all probably heard about the importance of SEO in digital marketing. But why exactly are search rankings so crucial? And what metrics should you measure in your SEO reporting? Explore our guide to learn how to measure SEO performance. It’s very easy...
Keyword Research: The Pillar of SEO
Keyword Research: The Pillar of SEO
Keyword research is the foundation of your SEO strategy. To rank for the keywords that drive your business, you need to know how users search. By knowing this, you can write content that people want to read, link to and is ranked well on Google...
PR and Marketing: The Key Differences
PR and Marketing: The Key Differences
PR and Marketing… Pretty much the same thing, right? Well, no. Social media may have blurred the lines between marketing and public relations, but distinctions still exist between the two. A successful business needs both. The difference between PR and Marketing? Marketing and PR both...
What Are Backlinks & How Do They Help SEO?
What Are Backlinks & How Do They Help SEO?
Backlinks are an essential part of search engine optimisation (SEO): the art and science of generating traffic to your website through the likes of Google and Bing. Explore our guide to discover the basics of backlinks, including: What are they and why do they matter?...
PR and Comms: How Our Services are Expanding
PR and Comms: How Our Services are Expanding
With the rise of social media and self-serve online ads, it feels like traditional PR and communications have been largely forgotten, yet they remain a crucial part of every business’s marketing strategy. This is why we’ve spent the last few months developing our own PR...
Coronavirus & Marketing | How To Stay Visible During The Current Crisis
Coronavirus & Marketing | How To Stay Visible During The Current Crisis
Social Media is an ideal way for your business to weather the current storm. Used effectively, it allows you to keep in touch with your past and present customers, and remain visible to potential customers. Checking in with loyal customers, or engaging with potential new...
Our Sustainability & Environmentally Friendly Journey
Our Sustainability & Environmentally Friendly Journey
It’s easy to see how the vast issue of global warming can only seem relevant to huge corporations and conglomerates. But the idea that our environment can only be saved by the sustainability of giant companies is far from true. At Knapton Wright, we think...
Social media: Do you need to be in it, to win it?
Social media: Do you need to be in it, to win it?
Rob Jefferson, Director of Marketing here at Knapton Wright dives deep into a conundrum about whether a social media manager needs to use it in a personal capacity too. It started with a tweet, as it often does: https://twitter.com/jsstansel/status/1220702356880277505?s=20 Despite my present role and my...
On-Page SEO: How To Get On Page One of Google
On-Page SEO: How To Get On Page One of Google
Thanks to Google's forever-updating algorithms and complex jargon, on-page SEO (Search Engine Optimisation) is often regarded as a bit of a dark art in the world of digital marketing. But it doesn’t have to be. Follow our guide to discover how to conquer on-page SEO...
5 Digital Marketing Trends to Look Out For in 2020
5 Digital Marketing Trends to Look Out For in 2020
Coming into a new year (and a new decade!), we’ve got the beginning of the roaring twenties ahead of us, and now is a great time to look to the future. Using our crystal ball, we’ve made a list of all the crucial 2020 digital...
Chrome Extensions for Marketers & Business Owners | 8 Free Essentials
Chrome Extensions for Marketers & Business Owners | 8 Free Essentials
Personalise your browsing experience, save time and maximise efficiency with our go-to guide to Google Chrome Extensions for Digital Marketers. In the busy world of digital marketing, time is money. The more organised you are, the more time you save. The more time you save,...
#KnapChat | Sandy White: Why Passion in Business is Crucial
#KnapChat | Sandy White: Why Passion in Business is Crucial
We talk to Sandy White, the founder and owner of Sandy’s Vintage Charms, about her unique path towards running a business she truly loves. Our latest #KnapChat covers: The commercial impact of Brexit The rise of Vintage Creating a successful eCommerce Selling overseas from Lincolnshire...
#KnapChat | Andy Fraser From Grassroots to Olympic Success
#KnapChat | Andy Fraser From Grassroots to Olympic Success
Andy Fraser founded County Turf back in 1995. In the last 25 years, the Scunthorpe-based business has provided turf to some of the world's most prestigious sporting venues, including the London 2012 Olympic Stadium, Croke Park, Wembley and Manchester City's Etihad Stadium to name just...
#KnapChat | Wrendale Designs
#KnapChat | Wrendale Designs' Hannah Dale
The multi-award-winning, global journey of Brigg-based greeting card, gift and stationery company, Wrendale Designs, all began on Hannah Dales’s kitchen table in Melton Ross, Lincolnshire... Having completed a degree in Zoology at the University of Cambridge, Hannah was determined to discover an outlet for her...
Our Favourite Halloween 2019 Marketing Content
Our Favourite Halloween 2019 Marketing Content
Halloween is a time for trick or treating, pumpkin carving and apple bobbing. It's also a time for businesses and marketers to let their creative juices flow with fun campaigns and engaging content. Brexit confusion aside, 31st October 2019 was one of the best yet...
How to Create Facebook Ads with a Call-To-Action on WhatsApp
How to Create Facebook Ads with a Call-To-Action on WhatsApp
WhatsApp currently has 1.5 billion users and 1 billion daily active accounts, making it the most popular messaging app in the world. So, where better to direct your customers to get in touch with your business...? Thanks to Facebook's acquisition of WhatsApp in February 2014,...
Facebook Page Verification: The End Of The Grey Tick
Facebook Page Verification: The End Of The Grey Tick
In 2013, Facebook verification was introduced, allowing people and businesses to showcase their authenticity to their current and potential followers. Ensure your business appears genuine, authentic and verified on the social network by following this simple guide. Does My Page Need a Grey Facebook Tick? In...
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