Articles 6

Is Twitter Becoming The New Facebook?
Is Twitter Becoming The New Facebook?
Estimated Read Time: 4 mins With talk of Facebook peaking, our very own Office Manager and self-confessed social media detoxer decided to give Twitter a go. Ever wondered what the microblogging site is like for a newcomer? Wonder no more... Last year I left Facebook.  I think the straw that broke the camel’s back was the raging Brexit debate. Prior to...
LinkedIn Marketing: 12 Tips To Get More Followers
LinkedIn Marketing: 12 Tips To Get More Followers
Read Time: 4 minutes LinkedIn is the world’s largest professional network, with 500 million users. Below, we detail 12 quick and simple tips to perfect your digital marketing, increase followers and optimize your LinkedIn presence. Engage your employees Ensure your employees list your page as...
How To Create a Facebook Page For Your Business
How To Create a Facebook Page For Your Business
“Pages are for businesses, brands, organizations and public figures to share their stories and connect with people.” Sounds great, right? But how do you create a Facebook page for your business? Read Time: 5 mins Do I need a personal account to have a Facebook...
Facebook Communities Summit Europe: What We Learned
Facebook Communities Summit Europe: What We Learned
Facebook Communities Summit Europe Key Takeaways: The introduction of Watch Party, a new tool that allows you to co-watch a video. Facebook Community Leaders Programme Facebook doubles its content review team to 20,000, while also expanding its tools team to combat fake news, bullying, harassment...
10 Reasons Your Business Should Be On Facebook
10 Reasons Your Business Should Be On Facebook
When used effectively, Facebook can be one of the greatest assets to your marketing strategy. Mark Zuckerberg’s social network has become a massive part of our daily lives; personal and professional. 42% of marketers report that Facebook is critical to their business; but if that's...
Facebook News Feed Changes: How Should Businesses Respond?
Facebook News Feed Changes: How Should Businesses Respond?
Read Time: 2 minutes You always know when Facebook news feed algorithm changes are a big deal – Mark Zuckerberg announces them! In early January, he wrote about how posts from businesses, brands and media will be less prominent on the Facebook news feed. Since...
6 Cybersecurity Steps to Keeping your Business Safe Online
6 Cybersecurity Steps to Keeping your Business Safe Online
Read Time: 3.5 minutes Safer Internet Day (#SID2018) is fast approaching (6th Feb) so we thought it would be a great time to discuss cybersecurity and the importance of keeping your business safe online. In 2017 we were hit by the NHS cyber attack and...
Lincolnshire Business Expo 2018 Reaction
Lincolnshire Business Expo 2018 Reaction
Last week most of the Knapton Wright team descended on the Lincolnshire Showground for the annual Lincolnshire Business Expo, joining a variety of exceptional people and businesses, not to mention the collection of fantastic freebies! The Knapton Wright office is now full of pens, notepads, and cupcakes...
Facebook Verification: How to give your page the tick
Facebook Verification: How to give your page the tick
In 2013, Facebook verification was introduced, allowing people and businesses to showcase their authenticity to their current and potential followers. Getting a verified Facebook account is now easier than ever, especially for local business pages. Follow our simple, easy-to-follow steps and you'll learn how to verify...
Use of Colour in Advertising Your Brand Abroad
Use of Colour in Advertising Your Brand Abroad
Read Time: 3.5 mins Are you looking to expand the reach of your business's social media marketing abroad? There are many different aspects you should consider first; one of the most important of which is the use of colour in advertising. A remarkable advantage of social...
Christmas Marketing Ideas Inspired by 2017
Christmas Marketing Ideas Inspired by 2017's Adverts
Read Time: 3 mins Christmas is a time for unwrapping presents and stuffing our faces with delicious food and treats, but recently it is also synonymous with festive adverts and marketing. Brands spent a record £6bn on Christmas advertising this year, which is a 40%...
Is Social Media changing the fast fashion industry?
Is Social Media changing the fast fashion industry?
From catwalk to closet, social media has changed the way the fast fashion industry works by speeding up the process. The Fast Fashion industry reflects the demand for speed in retail trading. Over the past 3 years, the movement of styles from fashion shows to...
Planning your business social media marketing for 2018
Planning your business social media marketing for 2018
Digital marketing is ever-changing, with different algorithms coming into play on Google and social media alike. By planning well, businesses can save time and create more effective content, here we’ll take a look at some simple processes to get your social media marketing ready for...
The Relationship Between Food & Social Media
The Relationship Between Food & Social Media
Read Time: 2 mins When I hear the words ‘family meal’, the image that springs to my mind is the Bisto family noisily preparing for Sunday lunch. For many, meal times are an occasion when families sit down together and catch up, or friends gather...
Artificial Intelligence: Let
Artificial Intelligence: Let's Talk About Sophia
Reading time: 2 minutes, 20 seconds. On October 25th 2017, Sophia became a Saudi Arabian citizen. This new citizenship is the first of its kind, though probably not the last. Sophia was born of the Hanson family, based in Hong Kong, and has enjoyed a celebrity...
Twitter's New Character Limit | What Users Think
Read Time: 2.5 minutes  So, after trialling it for several weeks, Twitter has doubled its character limit, arguably abandoning the very thing that made it so unique in the first place. “Trying to cram your thoughts into a Tweet – we’ve all been there, and it’s...
2016
2016's Best Halloween Marketing Campaigns
Reading time: 3 minutes, 33 seconds. Halloween is one of the many key dates to add to your year-long marketing calendar. According to Sainsbury’s, the spooky night is now the third-biggest retail event of the year, behind Black Friday and New Year’s Eve. 2017 looks set...
The Best Viral Marketing Campaigns From The Film Industry
The Best Viral Marketing Campaigns From The Film Industry
What sells modern cinema to the masses? The quality of the film, or the quality of the marketing? This is a question that could apply to many industries, and to answer it, we must explore the concept of viral marketing. Has the relationship between social...
The Best Christmas Social Media Campaigns
The Best Christmas Social Media Campaigns
Reading Time: 3:40 minutes The festive season is approaching and every business - small or large - will be embracing the Christmas spirit to help raise brand awareness and add smiles to their customers’ faces. Social media is now a part of our everyday life,...
5 Reasons Why You Should Use a Social Media Professional
5 Reasons Why You Should Use a Social Media Professional
Reading Time: 2.50 minutes One of the main benefits of using social media marketing for your business is that it can cost less compared to other forms of marketing, but the rewards have the potential to be endless.  We consider 5 reasons why a business...
5 Top Content Creation Tips From A Content Marketing Agency
5 Top Content Creation Tips From A Content Marketing Agency
Are you struggling to find ‘stuff’ to post about on your business page? We’ve all been there! But don’t worry, our content marketing agency experts may be able to help you with your marketing… Those first steps So, what exactly does content creation mean? “Creation...
Guest Blog: How Important Can Blogging Be For Your Business?
Guest Blog: How Important Can Blogging Be For Your Business?
A blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and help you to reach new markets and help businesses...
Guest Blog: A Decade of Social Media
Guest Blog: A Decade of Social Media
Reading time: 3 minutes, 5 seconds. Over a decade ago when people first started logging into social media, all you could really do was stay in touch with friends and family. And at the time, that’s all people wanted it for. However, over the years, social...
How To Respond To Tragedy on Social Media
Reading Time: 2.30 minutes Tragic events such as terrorist attacks require an organisation to act carefully regarding how it responds on social media. With opinions differing about how one should comment on these kind of events, there are no standard guidelines as to what an...
Social Media Errors: The Best from the 2016/17 Football Season
Social Media Errors: The Best from the 2016/17 Football Season
Read Time: 5 minutes The domestic football season is officially over. As always, trophies have been won, dreams have been achieved and for some, hopes have been diminished. We thought we’d look back on the last 10 months from a social media point of view,...
Guest Blog: How Is Social Media Standing With LGBTQ People?
Guest Blog: How Is Social Media Standing With LGBTQ People?
Read Time: 2.75 mins Social media has people at its heart. Without people, it would be empty. We asked Esther Swaby, a budding young creative writer, to address a topic of her choice, and she chose to focus on inclusion on social media. June is...
10 Surprising Social Media Statistics
10 Surprising Social Media Statistics
Read Time:  2 minutes Your customers are online and very much reachable via social media. Here are 10 up-to-date statistics that will blow your mind! 10. Generation X A surprising statistic that indicates that Gen X (ages 35-49) love social media the most with an...
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