Insights

Leaving on a jetplane… but it’s business as usual at Knapton Wright! 
Leaving on a jetplane… but it’s business as usual at Knapton Wright! 
I’m joining the Knapton Wright night-shift in a move to Western Australia. I’ll still be here…just seven hours ahead of you.
What does a year into an apprenticeship at KW look like?
What does a year into an apprenticeship at KW look like?
It’s incredible how much can happen in a short period of time. To say that I've been on my Knapton Wright apprenticeship journey for over a year now blows my mind. It feels like five minutes!  Since my last blog update, I’ve navigated a whirlwind...
Refresh yourself and go hard… when refreshing your browser
Refresh yourself and go hard… when refreshing your browser
Go hard or go home, work hard, play hard… we could keep spouting cliches with ‘hard’ in but we’ll stop. Because the point of this blog is to explain what a hard refresh is and why you may need to do it from time to...
KW take on Cereals and Groundswell!
KW take on Cereals and Groundswell!
As a marketing agency with a passion for agriculture, we had the privilege of attending two of the industry's most significant events - Cereals and Groundswell - this summer. These gatherings not only highlighted the latest trends and innovations but also provided us with invaluable...
Business Hive Summer BBQ
Business Hive Summer BBQ
On Tuesday (July 16, 2024), we were lucky enough to sponsor the Business Hive Summer BBQ hosted at The Old Granary, Lincolnshire. It was a great day for all as we gathered in the sun with some familiar faces and some new ones too. We...
Future Vision: Where I see myself in 10 years!
Future Vision: Where I see myself in 10 years!
This week, we had the pleasure of welcoming back Benjamin Ellis from Caistor Grammar for more work experience! About five months ago, Benjamin spent a day in our office, getting a taste of the various roles our team are operating under and the tasks that...
Scunthorpe United partners with Knapton Wright
Scunthorpe United partners with Knapton Wright
Scunthorpe United FC announces partnership with Knapton Wright, as the Iron looks to put fans at the centre of its online offering! Scunthorpe United FC is excited to announce it has partnered with planet-positive creative, digital marketing firm, Knapton Wright, to kick off a 12-month...
How to write a well-structured blog
How to write a well-structured blog
As many of you may know, here at Knapton Wright we build websites. On projects like these, after the site is live, we make sure to give the users all of the tools they need to run their website. For this we create a handover...
What does marketing mean to me? 
What does marketing mean to me? 
After studying Business Management and Marketing at Oxford Brookes University I decided to take some time off to travel and work abroad, getting some amazing opportunities to see the world. I’m now beginning my marketing career with 8 days of work experience at Knapton Wright....
Lessons from Offshore Wind Connections 2024
Lessons from Offshore Wind Connections 2024
The offshore wind sector is, if you pardon the pun, full to bursting with energy, and in a few hours that whizzed by faster than the blades of a Hornsea 2 turbine at peak capacity, so much knowledge was generously shared and relationships warmly strengthened...
A new creative hub lays down roots in the Lincolnshire Wolds
A new creative hub lays down roots in the Lincolnshire Wolds
‘Small rural businesses have a big impact, especially when they collaborate’ is the message being championed by Systematic and Knapton Wright, a duo of creative businesses that are celebrating settling down in a newly redeveloped joint working space.  Both working to improve the success of...
What Attracts Me to Marketing? 
What Attracts Me to Marketing? 
We love to welcome young (and less young!) people into the agency for work experience. Each time we do, we ask them to write a piece for our website. The follow article was written by Benjamin Ellis, a budding student interested in marketing and design...
No more woolly words: How to provide effective, objective feedback on design
No more woolly words: How to provide effective, objective feedback on design
Let’s deal with the harsh reality of feedback on design from the off: No matter how hard you try, you’re going to be making a subjective judgement about what you see. It’s impossible not to be influenced by how design makes you feel. And actually,...
Why are awards important?
Why are awards important?
First off, winning isn’t everything. And this is one of those cases when we actually do mean it.  Sure, taking home a fancy glass trophy with your name etched into it forever more isn’t something to turn your nose up at - far from it,...
Email Marketing Metrics You Should Be Measuring
Email Marketing Metrics You Should Be Measuring
Key marketing tool or annoying spam that proliferates your inbox flooding it with useless information? It’s up to you (or your friendly neighbourhood marketing agency) to make sure your email marketing falls into the first category, rather than the latter.  There is no one way...
Five months into my Digital Marketer apprenticeship...
Five months into my Digital Marketer apprenticeship...
Two months on from my last blog, five months into my Digital Marketer apprenticeship and just under 13 months to go. Sounds crazy! As I approach the end of 2023, I find myself reflecting on my experience and some of the key learning opportunities that...
So long 2023...it
So long 2023...it's been a blast
2023 is ending with Knapton Wright being in a completely different place from where we started the year. Quite literally! We’re in a new office, new location, new neighbours, new vibe… but looking a little deeper than that, we are signing off this year not...
Two heads ARE better than one: The value that lies in a truly collaborative partnership
Two heads ARE better than one: The value that lies in a truly collaborative partnership
We talk a lot about forging meaningful relationships with clients. For us, that means a relationship where collaboration goes hand-in-hand with trust in each party’s individual abilities and specialisms and an understanding that one cannot achieve its best work without reciprocated support. Positive challenges and...
Finding our niche: marketing for brands that put the planet first
Finding our niche: marketing for brands that put the planet first
A few months ago, we revealed our rebrand. And while I know the actual look and feel of the rebrand is something the team and I will 100% care about more than you, the WHY that sits behind our shift might just matter.  It signifies...
Bring us your toothache, not the drill - Why we will always positively challenge you
Bring us your toothache, not the drill - Why we will always positively challenge you
Presenting ‘challenge’ in a positive way, it’s an art. A business-defining mantra that in all honesty might not be for everyone. The question is, is it for you?  You’ve heard of the old Chinese proverb, ‘If you give a man a fish, you feed him...
What the new Website Sustainability Guidelines mean for us all
What the new Website Sustainability Guidelines mean for us all
New guidelines have been published to help companies like us to develop more sustainable websites.
Fresh Beginnings as a Digital Marketing Apprentice
Fresh Beginnings as a Digital Marketing Apprentice
My experience at Knapton Wright, so far, couldn’t have been better. Bold starting point, right?  Starting a new job is a time of new beginnings, fresh challenges, and opportunities for personal and professional growth. But it can also be a time of uncertainty - especially...
Supercharge your social media: Discover Boston workshop, September 2023
Supercharge your social media: Discover Boston workshop, September 2023
The information on this page is what we covered in the Discover Boston’s ‘Supercharge your social media’ workshop on Thursday, 21st September. It is intended as a reminder of the many varied discussion topics that arose throughout the session, so if you weren’t there, it...
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Our clients are open to change, and they embraced it. They challenged us and it paid off.

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We love working with brands who put the planet first. From renewables and agri-tech, to environmental and sustainability-focused businesses, get in touch to find out how we can help you.

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