Articles 4

#KnapChat | Ivan Heneghan on Living A Braver Life
#KnapChat | Ivan Heneghan on Living A Braver Life
On 10th September 2012, Ivan Heneghan suffered a brain haemorrhage while preparing for a football match. He was 32 years old. In the couple of years that followed, he had trouble swallowing. He lost confidence in his speech and, at times, would wake up in the middle of the night choking. And the worst part – this was just the start. Just...
Custom Audiences, Display Network... Lookalikes... Your Go-To Guide To Remarketing
Custom Audiences, Display Network... Lookalikes... Your Go-To Guide To Remarketing
Remarketing ads are 76% more likely to get clicks than regular ads... Learn all about them below! Picture this: someone has visited your website and is about to purchase something when the doorbell goes. It's their friend arriving for dinner. A couple of drinks and a catch-up later, they've...
#KnapChat: Glenn Fisher Talks Copywriting & His Journey To Becoming A Published Author
#KnapChat: Glenn Fisher Talks Copywriting & His Journey To Becoming A Published Author
A writer in a hipster cafe? It’s a cliche as old as, well, the 21st century. But that’s exactly how I met Glenn Fisher, sat writing in Riverhead Coffee, Cleethorpes. We got chatting about his journey to becoming an author and speaker. “I quite like...
#KnapChat | Cafe Owner Lisa Hepworth on Building Relationships
#KnapChat | Cafe Owner Lisa Hepworth on Building Relationships
Being a business owner requires courage, hard work and a strong passion for building relationships. This has never been more prevalent than in the hospitality industry, something Lisa Hepworth has learned since becoming the proud co-owner of Mowbrays. Located in the heart of Haxey, North Lincolnshire, Mowbrays is...
#KnapChat | Garry Bainbridge: “Discipline Equals Freedom”
#KnapChat | Garry Bainbridge: “Discipline Equals Freedom”
A world-class yachtsman turned fish entrepreneur, Garry Bainbridge has Grimsby running through his veins. Sitting down in the Ish Fish offices, what you see is what you get from the proud Grimbarian. Upbeat and positive, the desire for success is clear and Ish Fish is a brand...
#KnapChat: Richard Askam, The Man Behind Coca-Cola
#KnapChat: Richard Askam, The Man Behind Coca-Cola's Share A Coke Campaign, on the Value of Personalisation
From lugging 70kg of wine up a hilly Italian vineyard to spearheading Coca-Cola’s Share a Coke campaign, our latest #KnapChat entry explores how Richard Askam's unique journey has helped him become an expert in building relationships and breaking down barriers between brands and consumers. Richard Askam has worked with some of the biggest...
#KnapChat: Intellectual Property Lawyer On Building Brand Value and Trust
#KnapChat: Intellectual Property Lawyer On Building Brand Value and Trust
John Coldham is an Intellectual Property lawyer who specialises in brand and design. As a partner at international law firm Gowling WLG, he has worked with some of the biggest brands in the world, advising and acting on behalf of the likes of Dyson, Unilever and...
5 Things We Took From The Lincolnshire Business Expo
5 Things We Took From The Lincolnshire Business Expo
Last Wednesday, 80% of the Knapton Wright team headed south to the Lincolnshire Showground to take up our usual spot at the annual Lincolnshire Business Expo. Throw together some great talks, interesting networking and lots (and lots) of sweet treats, and you get what amounts to a pretty good day's...
#KnapChat: Ann-Marie Gilbert on Finding Motivation & Inspiration in a Digital World
#KnapChat: Ann-Marie Gilbert on Finding Motivation & Inspiration in a Digital World
As a Digital Coach at Google and CEO of her own empowering online hub for women, Ann-Marie Gilbert believes passionately that everyone has the ability to become their own success story, and the digital world is a powerful avenue in which to build it. In addition to graduating...
#KnapChat: Comedian Ian Smith Talks Stand-Up, Podcasts & YouTube
#KnapChat: Comedian Ian Smith Talks Stand-Up, Podcasts & YouTube
Our first entry in our brand-new #KnapChat series is a fascinating conversation with award-winning comedian, actor and writer Ian Smith, who tells us how the digital world has impacted the entertainment industry, his career and the relationships he's built through gigging and online networks. Some of you may...
Every Day
Every Day's a School Day: The Importance of Going Back to Basics
I recently went to an ‘ICT for Growth’ workshop run by the Humber Local Enterprise Partnership, whose aim is to coordinate businesses, education providers and local authorities to ensure the huge period of growth the Humber Estuary is moving into is sustainable. Designed to educate attendees on how social media...
Christmas Marketing: What Can We Learn From The Big Brands?
Christmas Marketing: What Can We Learn From The Big Brands?
Christmas marketing has shifted from product and service-based messaging. Forget overly salesy campaigns, it's time to replace them with emotive, multiplatform experiences. Don't believe me? Watch the biggest Christmas adverts from the last few years and tell me I'm wrong. Brands are gradually moving away from peddling products...
Facebook Instant Articles: How & Why You Should Be Using Them
Facebook Instant Articles: How & Why You Should Be Using Them
Facebook Instant Articles are a fast, interactive alternative to hosting blogs on your website. Generating 30% more shares than regular articles, they are a fantastic digital marketing tool you can use to expand your social media reach and engagement. What are Facebook Instant Articles? Facebook describes...
A Recipe For Designing The Perfect Landing Page
A Recipe For Designing The Perfect Landing Page
Landing pages are often the gap between grabbing a user's attention and turning them into a customer or client. They are the focal point that you want your target market directed to. So, how do you make sure your landing pages are designed, worded and...
Knapton Wright Stun Distract With Emphatic 6-A-Side Victory
Knapton Wright Stun Distract With Emphatic 6-A-Side Victory
Knapton Wright prove Brigg is best in first interagency football match Last night saw Yarbrough Leisure Centre play host to the inaugural interagency football match as Knapton Wright (& Friends) dispatched Distract in thrilling fashion. There's always something romantic about a game of football under floodlights, and...
Meta Descriptions: How To Massively Increase Your Clickthrough Rate
Meta Descriptions: How To Massively Increase Your Clickthrough Rate
A well-written, enticing Google meta description could be the difference between a user clicking on your content as opposed to your competitors. Meta descriptions are pieces of text that accompany search engine results. These HTML attributes are there to provide summaries of your content when...
10 Reasons Your Business Should Use Instagram Stories & How To Do So
10 Reasons Your Business Should Use Instagram Stories & How To Do So
Over 300 million people use Instagram stories every day. Isn't it about time your business made the most of Instagram's Snapchat-inspired feature?
5 Ways to Protect your Mental Health
5 Ways to Protect your Mental Health
There is certainly a correlation between the rise in mental health issues and the rise of social media. We’re no longer subject to the communications of those around us or the papers, we now find ourselves constantly barraged by the opinions and fake news from...
Christmas, Free Pens & Networking, Another Day At Grimsby Business Hive Live
Christmas, Free Pens & Networking, Another Day At Grimsby Business Hive Live
Christmas jumpers on, business cards in hand, and a festive stall unpacked, the Knapton Wright team were ready to take Business Hive Live by storm earlier this month. Hosted by Grimsby Business Hive and taking place at Grimsby Auditorium, the event is a key date in the...
Four Takeaways From My Public Speaking Debut
Four Takeaways From My Public Speaking Debut
As marketers we get used to giving advice, whether that’s one-on-one consultation meetings or through email exchanges. I’ve also done a number of group training sessions and workshops with a handful of people to cover a topic or as part of a strategy session. Something...
Trick or Treat? 5 Scarily Good Halloween Marketing Campaigns
Trick or Treat? 5 Scarily Good Halloween Marketing Campaigns
Tormenting tricks, tasty treats, creative costumes… This can only mean one thing: it’s nearly Halloween! October 31st is one of our favourite times of the year, not just for the spooks, but also because it’s when brands let their imaginations run wild with their Halloween...
citizenM – Nailing User Experience On & Offline
Every business has the same goal, to create walking advocates for their brand, product or service. This may be an indirect result for some, and a concerted effort for others. When it comes to citizenM, they seem to have nailed the genre. Last year, my...
Christmas Marketing Ideas For Digital Success
The summer has come to a crashing halt, the continual heatwave replaced by autumnal temperatures and Christmas is officially on the radar. Head on to social media and everyone has at least one friend counting down to the festive season. There are rumours doing the...
New Conversion Metrics Coming to Facebook Analytics
Metrics are everything when it comes to social media. Without them, you'd struggle to measure the success of, and subsequently improve, your content and adverts. Facebook analytics cover everything from likes, comments and web traffic, right on through to what visitors from Facebook are specifically doing on...
Facebook Messenger Marketing: Is Your Business Making The Most Of It?
A 2016 study showed that 53% of consumers are more likely to shop with a business they can message directly. Is your business using Facebook Messenger marketing to its full potential? If not, you could be missing out on valuable leads and sales. Below, we...
Everything you need to know about Facebook offers
Everything you need to know about Facebook offers
Are you looking to maximise the reach and effectiveness of a promotion, sale or offer? Add to your existing content and attract new and existing customers to your business by using Facebook Offers. What is the Facebook offer feature? With this feature, you can share...
The Go-To Guide To Facebook Page Templates
The Go-To Guide To Facebook Page Templates
Facebook Pages are changing, with the social network introducing new templates to further encourage users to engage with your business. If you own a Facebook business page, you may have recently received a notification informing you of an upcoming layout change. This is no reason to...
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