Articles 4

Been on social media lately? Then it's likely you've scrolled past a Facebook competition. From "Like to win" prize draws to "Tag to enter" giveaways, these are used by some of the biggest brands in the world. But are they breaking Facebook's rules? Facebook's Policies specifically state: "If you use Facebook to communicate or administer a promotion (ex: a contest...

As the Managing Editor of National Prison Radio and Senior Producer at The Economist, Chris’s fascinating relationship with radio has seen him recently write his own book: The House of the Hill, the history of Brixton Prison, is set to be published by Tangerine Press in May 2019.

Creating a perfectly crafted email without thinking of an engaging, enticing subject line is the same as painting a masterpiece and hiding it behind a brick wall. Essentially, all of your efforts are wasted. Follow our email marketing guide to learn how to draft subject...

“I’ve seen a lot of places and sadly a lot of poverty and inequality, but I always see hope, ambition and a determination to give a better life for the next generation,” says Dr Louise Dann, Resource and Partnerships Advisor at United Nations. Louise’s job...

On 10th September 2012, Ivan Heneghan suffered a brain haemorrhage while preparing for a football match. He was 32 years old. In the couple of years that followed, he had trouble swallowing. He lost confidence in his speech and, at times, would wake up in the middle...

Remarketing ads are 76% more likely to get clicks than regular ads... Learn all about them below! Picture this: someone has visited your website and is about to purchase something when the doorbell goes. It's their friend arriving for dinner. A couple of drinks and a catch-up later, they've...

A writer in a hipster cafe? It’s a cliche as old as, well, the 21st century. But that’s exactly how I met Glenn Fisher, sat writing in Riverhead Coffee, Cleethorpes. We got chatting about his journey to becoming an author and speaker. “I quite like...

Being a business owner requires courage, hard work and a strong passion for building relationships. This has never been more prevalent than in the hospitality industry, something Lisa Hepworth has learned since becoming the proud co-owner of Mowbrays. Located in the heart of Haxey, North Lincolnshire, Mowbrays is...

A world-class yachtsman turned fish entrepreneur, Garry Bainbridge has Grimsby running through his veins. Sitting down in the Ish Fish offices, what you see is what you get from the proud Grimbarian. Upbeat and positive, the desire for success is clear and Ish Fish is a brand...

From lugging 70kg of wine up a hilly Italian vineyard to spearheading Coca-Cola’s Share a Coke campaign, our latest #KnapChat entry explores how Richard Askam's unique journey has helped him become an expert in building relationships and breaking down barriers between brands and consumers. Richard Askam has worked with some of the biggest...

John Coldham is an Intellectual Property lawyer who specialises in brand and design. As a partner at international law firm Gowling WLG, he has worked with some of the biggest brands in the world, advising and acting on behalf of the likes of Dyson, Unilever and...

Last Wednesday, 80% of the Knapton Wright team headed south to the Lincolnshire Showground to take up our usual spot at the annual Lincolnshire Business Expo. Throw together some great talks, interesting networking and lots (and lots) of sweet treats, and you get what amounts to a pretty good day's...

As a Digital Coach at Google and CEO of her own empowering online hub for women, Ann-Marie Gilbert believes passionately that everyone has the ability to become their own success story, and the digital world is a powerful avenue in which to build it. In addition to graduating...

Our first entry in our brand-new #KnapChat series is a fascinating conversation with award-winning comedian, actor and writer Ian Smith, who tells us how the digital world has impacted the entertainment industry, his career and the relationships he's built through gigging and online networks. Some of you may...

I recently went to an ‘ICT for Growth’ workshop run by the Humber Local Enterprise Partnership, whose aim is to coordinate businesses, education providers and local authorities to ensure the huge period of growth the Humber Estuary is moving into is sustainable. Designed to educate attendees on how social media...

Christmas marketing has shifted from product and service-based messaging. Forget overly salesy campaigns, it's time to replace them with emotive, multiplatform experiences. Don't believe me? Watch the biggest Christmas adverts from the last few years and tell me I'm wrong. Brands are gradually moving away from peddling products...

Facebook Instant Articles are a fast, interactive alternative to hosting blogs on your website. Generating 30% more shares than regular articles, they are a fantastic digital marketing tool you can use to expand your social media reach and engagement. What are Facebook Instant Articles? Facebook describes...

Landing pages are often the gap between grabbing a user's attention and turning them into a customer or client. They are the focal point that you want your target market directed to. So, how do you make sure your landing pages are designed, worded and...

Knapton Wright prove Brigg is best in first interagency football match Last night saw Yarbrough Leisure Centre play host to the inaugural interagency football match as Knapton Wright (& Friends) dispatched Distract in thrilling fashion. There's always something romantic about a game of football under floodlights, and...

A well-written, enticing Google meta description could be the difference between a user clicking on your content as opposed to your competitors. Meta descriptions are pieces of text that accompany search engine results. These HTML attributes are there to provide summaries of your content when...

Over 300 million people use Instagram stories every day. Isn't it about time your business made the most of Instagram's Snapchat-inspired feature?

There is certainly a correlation between the rise in mental health issues and the rise of social media. We’re no longer subject to the communications of those around us or the papers, we now find ourselves constantly barraged by the opinions and fake news from...

Christmas jumpers on, business cards in hand, and a festive stall unpacked, the Knapton Wright team were ready to take Business Hive Live by storm earlier this month. Hosted by Grimsby Business Hive and taking place at Grimsby Auditorium, the event is a key date in the...

As marketers we get used to giving advice, whether that’s one-on-one consultation meetings or through email exchanges. I’ve also done a number of group training sessions and workshops with a handful of people to cover a topic or as part of a strategy session. Something...

Tormenting tricks, tasty treats, creative costumes… This can only mean one thing: it’s nearly Halloween! October 31st is one of our favourite times of the year, not just for the spooks, but also because it’s when brands let their imaginations run wild with their Halloween...

Every business has the same goal, to create walking advocates for their brand, product or service. This may be an indirect result for some, and a concerted effort for others. When it comes to citizenM, they seem to have nailed the genre. Last year, my...

The summer has come to a crashing halt, the continual heatwave replaced by autumnal temperatures and Christmas is officially on the radar. Head on to social media and everyone has at least one friend counting down to the festive season. There are rumours doing the...

Metrics are everything when it comes to social media. Without them, you'd struggle to measure the success of, and subsequently improve, your content and adverts. Facebook analytics cover everything from likes, comments and web traffic, right on through to what visitors from Facebook are specifically doing on...