Two heads ARE better than one: The value that lies in a truly collaborative partnership

Two heads ARE better than one: The value that lies in a truly collaborative partnership
Written by Louise Wright, Chief Sanity Checker
Posted on Tuesday, 12 December, 2023

We talk a lot about forging meaningful relationships with clients. For us, that means a relationship where collaboration goes hand-in-hand with trust in each party’s individual abilities and specialisms and an understanding that one cannot achieve its best work without reciprocated support.

Positive challenges and the bigger picture

It comes back to what we’ve been saying about positively challenging your needs and motivations as a client. You are 100% the specialist in your own field. No one knows your business like you do. And if you’re coming to us, it’s our job to be the specialist in our field. But to do our job to the best of our ability, we need to access your expertise and knowledge, just as you need to access ours. What can be achieved when this balance is struck, is nothing short of superb. 

One fantastic example of exactly what can be achieved when minds meet is the work we’ve been doing together with Teachworthy, part of The Flippen Group. 

The magic that exists in the meeting of minds

We have been working with Teachworthy for a few years now predominantly helping them with PPC and SEO. Based in Texas, Teachworthy helps to develop educators who are highly prepared and certified to teach and mentor children. 

Through the years we have built a strong relationship with the Teachworthy team who have helped us to gain a better understanding of the business, their industry and needs. Building this relationship is crucial to the success of any marketing campaign. And this is why…

Although we are here to help Teachworthy manage their digital marketing campaign activity, they understand this is a two-way relationship. They feed back to us on changes within the business and provide insight that might help increase conversions. We have regular meetings to review PPC campaigns and insights which helps us to react quickly to changes and adapt our approach. 

Give a little bit, take a little bit, learn a little bit

As this relationship has developed, Teachworthy has gained trust in us to increase their commitment to PPC and further invest in both Google paid ads and social media advertising. As a result, we are set to be up 184% in conversions for 2023 compared to 2022. We have also lowered their CPA in some of their quieter months while still maintaining leads. All of this has been done because of the good working relationship foundations we have collectively built. 

Understanding allows for adaptability

During our meetings Teachworthy provides feedback from the whole team so we understand the quality of the leads we are generating and the demand we are putting on them. A prime example of this was Thanksgiving this year. 

We wanted to keep a presence online so created an ad schedule to ensure the brand was constantly visible while reducing the budget of their PPC ads to scale down the amount of leads coming in while the team were on holiday. 

With open lines of communication and balanced input into our working relationship, we have been able to create consistent results and growth for Teachworthy through their PPC and SEO activities. We are both able to bring positive feedback and challenges to the meetings which ensures we evolve in sync with each other. 

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