Articles 3

#KnapChat | Devon BnB Owner Guy Barnes on Family, Relationships & Storytelling
#KnapChat | Devon BnB Owner Guy Barnes on Family, Relationships & Storytelling
"Our guests are taking the time to stay with us and so we take the time to get to know them. As a result we can make informed recommendations for things to do that are specific to those guests. They in turn feel they have had a unique experience and have got the most out of their time in Devon."
#KnapChat | Rhian Mannings, Founder of 2 Wish Upon A Star, on Coping with Loss
#KnapChat | Rhian Mannings, Founder of 2 Wish Upon A Star, on Coping with Loss
"Everyone is so different and circumstances differ from family to family. However, my piece of advice is talk. Don’t shut yourself away. I have talked about the boys non stop since we lost them and they live on in memories and photos. With children, be honest. Use the word dead or died."
How to Start Your Digital Spring Clean
How to Start Your Digital Spring Clean
If you’re frequently active on social media - as the majority of us are - it’s easy for our accounts to get cluttered and neglected. While a spring clean is most associated with tidying your home, why stop there? Start your digital spring clean today!...
#KnapChat | Louise Travis, Umpiring Around The World
#KnapChat | Louise Travis, Umpiring Around The World
"Wherever I have been to umpire in the world, is the passion for netball from all those involved. The crowds are always vocal and love the game and the players are incredibly proud to be representing their country and therefore always bring their 'A' game."
How To Run Effective Twitter Competitions & Giveaways
How To Run Effective Twitter Competitions & Giveaways
Twitter competitions are a superb way to engage your audience and gain new followers. Unsure where to start with your promotion? Follow our guide to pick up the important rules, tips and strategies you need to know in order to run the perfect Twitter promotion!...
#KnapChat | Elliott Peckett, Director of Global Fancy Dress Experts, Smiffy
#KnapChat | Elliott Peckett, Director of Global Fancy Dress Experts, Smiffy's
"Over the years, fancy dress has tended to be recession-proof. You may hold back on buying that new dishwasher, upgrading your car or going on a family holiday for a year, but a fun night out does not tend to suffer."
#KnapChat | Biddy Hodgkinson: Artist and Alchemist
#KnapChat | Biddy Hodgkinson: Artist and Alchemist
It was never really a consideration that I would have a career, let alone an artistic one. The expectation of most girls at that time was that they would marry and have children.
#KnapChat | Sabha Comerford, aka The Raw Mum
#KnapChat | Sabha Comerford, aka The Raw Mum
I’m usually a complete night-owl – I stay up late and can survive on 4 hours sleep if I have to - but when I was 100% raw, I was waking up at 5am without an alarm and full of energy. I was like: ‘I either need to go on a run or do something before I go to work’, because I was literally buzzing with energy.
Is Buying Marketing Data & Email Lists Legal?
Is Buying Marketing Data & Email Lists Legal?
Explore our guide to discover everything there is to know about bought marketing data, including: What is bought data and where does it come from? How do you buy it?What are the risks involved with buying email marketing lists? Is it GDPR compliant and legal to buy email addresses?
#KnapChat | Good Morning Britain
#KnapChat | Good Morning Britain's Louisa James: Reporting On The Royal Family
"Harry and Meghan’s wedding was like nothing I’ve ever worked on. The Americans have always been fascinated by the royals but this time they had a seat at the table and they certainly made the most of it."
#KnapChat | Sports Marketer James Gordon on Minority Sports & Engaging Customers
#KnapChat | Sports Marketer James Gordon on Minority Sports & Engaging Customers
"You'd like to think that sports that have massive impacts in underprivileged areas would be prioritised, but sadly the priority is always medals, and Great Britain is well down the list in terms of potential for a medal in basketball." James Gordon Football hogs the...
Your Instagram Competition Rules Guide
Your Instagram Competition Rules Guide
If you’re trying to gain some more recognition from Instagram users, competitions and giveaways are an excellent way to generate engagement and boost your brand presence. However, like with any social media platform, it’s important to make sure everything is in order before you hit...
#KnapChat | Nick Hancock, Radio Presenter & UKRD Deputy Group Content Director
#KnapChat | Nick Hancock, Radio Presenter & UKRD Deputy Group Content Director
“Social Media has made radio think smarter about where to put content,” says Nick Hancock, Deputy Group Content Director of multi-media company UKRD, and presenter of the Stray FM Breakfast Show. In this week’s #KnapChat, radio presenter Nick Hancock talks about his 20-year career in...
2022 Facebook Competition Rules
2022 Facebook Competition Rules
Been on social media lately? Then it's likely you've scrolled past a Facebook competition. From "Like to win" prize draws to "Tag to enter" giveaways, these are used by some of the biggest brands in the world. But are they breaking Facebook's rules? Facebook's Policies...
#KnapChat | The Economist & National Prison Radio
#KnapChat | The Economist & National Prison Radio's Chris Impey on the Art of Storytelling
As the Managing Editor of National Prison Radio and Senior Producer at The Economist, Chris’s fascinating relationship with radio has seen him recently write his own book: The House of the Hill, the history of Brixton Prison, is set to be published by Tangerine Press in May 2019.
Email Subject Lines - 5 Steps to Improve Open Rates
Email Subject Lines - 5 Steps to Improve Open Rates
Creating a perfectly crafted email without thinking of an engaging, enticing subject line is the same as painting a masterpiece and hiding it behind a brick wall. Essentially, all of your efforts are wasted. Follow our email marketing guide to learn how to draft subject...
#KnapChat: Dr Louise Dann, United Nations
#KnapChat: Dr Louise Dann, United Nations' Resource & Partnerships Advisor, on Digital Media & Health
“I’ve seen a lot of places and sadly a lot of poverty and inequality, but I always see hope, ambition and a determination to give a better life for the next generation,” says Dr Louise Dann, Resource and Partnerships Advisor at United Nations. Louise’s job...
#KnapChat | Ivan Heneghan on Living A Braver Life
#KnapChat | Ivan Heneghan on Living A Braver Life
On 10th September 2012, Ivan Heneghan suffered a brain haemorrhage while preparing for a football match. He was 32 years old. In the couple of years that followed, he had trouble swallowing. He lost confidence in his speech and, at times, would wake up in the middle...
Custom Audiences, Display Network... Lookalikes... Your Go-To Guide To Remarketing
Custom Audiences, Display Network... Lookalikes... Your Go-To Guide To Remarketing
Remarketing ads are 76% more likely to get clicks than regular ads... Learn all about them below! Picture this: someone has visited your website and is about to purchase something when the doorbell goes. It's their friend arriving for dinner. A couple of drinks and a catch-up later, they've...
#KnapChat: Glenn Fisher Talks Copywriting & His Journey To Becoming A Published Author
#KnapChat: Glenn Fisher Talks Copywriting & His Journey To Becoming A Published Author
A writer in a hipster cafe? It’s a cliche as old as, well, the 21st century. But that’s exactly how I met Glenn Fisher, sat writing in Riverhead Coffee, Cleethorpes. We got chatting about his journey to becoming an author and speaker. “I quite like...
#KnapChat | Cafe Owner Lisa Hepworth on Building Relationships
#KnapChat | Cafe Owner Lisa Hepworth on Building Relationships
Being a business owner requires courage, hard work and a strong passion for building relationships. This has never been more prevalent than in the hospitality industry, something Lisa Hepworth has learned since becoming the proud co-owner of Mowbrays. Located in the heart of Haxey, North Lincolnshire, Mowbrays is...
#KnapChat | Garry Bainbridge: “Discipline Equals Freedom”
#KnapChat | Garry Bainbridge: “Discipline Equals Freedom”
A world-class yachtsman turned fish entrepreneur, Garry Bainbridge has Grimsby running through his veins. Sitting down in the Ish Fish offices, what you see is what you get from the proud Grimbarian. Upbeat and positive, the desire for success is clear and Ish Fish is a brand...
#KnapChat: Richard Askam, The Man Behind Coca-Cola
#KnapChat: Richard Askam, The Man Behind Coca-Cola's Share A Coke Campaign, on the Value of Personalisation
From lugging 70kg of wine up a hilly Italian vineyard to spearheading Coca-Cola’s Share a Coke campaign, our latest #KnapChat entry explores how Richard Askam's unique journey has helped him become an expert in building relationships and breaking down barriers between brands and consumers. Richard Askam has worked with some of the biggest...
#KnapChat: Intellectual Property Lawyer On Building Brand Value and Trust
#KnapChat: Intellectual Property Lawyer On Building Brand Value and Trust
John Coldham is an Intellectual Property lawyer who specialises in brand and design. As a partner at international law firm Gowling WLG, he has worked with some of the biggest brands in the world, advising and acting on behalf of the likes of Dyson, Unilever and...
5 Things We Took From The Lincolnshire Business Expo
5 Things We Took From The Lincolnshire Business Expo
Last Wednesday, 80% of the Knapton Wright team headed south to the Lincolnshire Showground to take up our usual spot at the annual Lincolnshire Business Expo. Throw together some great talks, interesting networking and lots (and lots) of sweet treats, and you get what amounts to a pretty good day's...
#KnapChat: Ann-Marie Gilbert on Finding Motivation & Inspiration in a Digital World
#KnapChat: Ann-Marie Gilbert on Finding Motivation & Inspiration in a Digital World
As a Digital Coach at Google and CEO of her own empowering online hub for women, Ann-Marie Gilbert believes passionately that everyone has the ability to become their own success story, and the digital world is a powerful avenue in which to build it. In addition to graduating...
#KnapChat: Comedian Ian Smith Talks Stand-Up, Podcasts & YouTube
#KnapChat: Comedian Ian Smith Talks Stand-Up, Podcasts & YouTube
Our first entry in our brand-new #KnapChat series is a fascinating conversation with award-winning comedian, actor and writer Ian Smith, who tells us how the digital world has impacted the entertainment industry, his career and the relationships he's built through gigging and online networks. Some of you may...
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