Articles 3

#KnapChat | Meet Jonathan, Head of Client Strategy at Knapton Wright
#KnapChat | Meet Jonathan, Head of Client Strategy at Knapton Wright
As our Head of Client Strategy, Jonathan works with clients to understand their business goals before devising and implementing effective paid and organic content strategies.
SearchLeeds 2019 | 3 Key Takeaways From My First Trip
SearchLeeds 2019 | 3 Key Takeaways From My First Trip
On Thursday 20th June, Jonathan and I made the exciting trip to SearchLeeds 2019, "the largest digital conference in the north of England". A day chocked full of intriguing insights, terrific tips and priceless pointers, the event did not disappoint, with over 2,000 people attending....
#KnapChat | Paul Hughes,
#KnapChat | Paul Hughes, 'Disciple of Elite Performance'
"Time invested in yourself is never lost. Even if you don’t reach the ultimate dream that you were envisaging at the start of your studies, you’ll be a damn sight closer to it than if you did nothing at all! Furthermore, you’ll also find that opportunities arise along the journey."
#KnapChat | Jim Smith, Director of JS Tailoring
#KnapChat | Jim Smith, Director of JS Tailoring
"Nothing beats looking at a swatch book in front of your own eyes and seeing the exact colour and feeling the cloth."
How To Deal With A Negative Comment on Your Business
How To Deal With A Negative Comment on Your Business's Social Media
The last thing you want is for an aggravated customer to vent their frustrations on your page for all of your followers to see. How do you avoid this while still getting to the bottom of the issue (and hopefully solving it)? Take the conversation offline.
#KnapChat | British Triathlon CEO Andy Salmon on Sport & Leadership
#KnapChat | British Triathlon CEO Andy Salmon on Sport & Leadership
"I think my aspiration was born when I was very young. For some reason, I had a real desire to be held accountable for something and I think as my development journey grew, this became a desire to be involved in organisational development and ultimately, to lead a team of people."
#KnapChat | Ben Wright On Mental Health & the NW Counselling Hub
#KnapChat | Ben Wright On Mental Health & the NW Counselling Hub
"The positives are that I am aware of the mental issues I have so I can work through them when I am having a bad day. Another positive is that I am able to talk about my story at events and platforms like KnapChat to get the message out about mental health, in particular from a man's point of view."
#KnapChat | Family Lawyer Gillian Bishop on Building Relationships
#KnapChat | Family Lawyer Gillian Bishop on Building Relationships
"People are born to be in relationship with every other person they meet from family, friends, classmates, teachers, bosses, professionals, shop assistants and passers-by. Understanding people and what causes relationships to go wrong is key to helping them solve problems."
Facebook Pixel Changes - How Will This Affect Marketers?
Facebook Pixel Changes - How Will This Affect Marketers?
Last year, following privacy scandals, Facebook told us that it would launch a tool called Clear History. Last week, it was announced that they will allow users to disconnect all off-Facebook activities for ad targeting. This is the key standout message for marketers: “Targeting options...
#KnapChat | Devon BnB Owner Guy Barnes on Family, Relationships & Storytelling
#KnapChat | Devon BnB Owner Guy Barnes on Family, Relationships & Storytelling
"Our guests are taking the time to stay with us and so we take the time to get to know them. As a result we can make informed recommendations for things to do that are specific to those guests. They in turn feel they have had a unique experience and have got the most out of their time in Devon."
#KnapChat | Rhian Mannings, Founder of 2 Wish Upon A Star, on Coping with Loss
#KnapChat | Rhian Mannings, Founder of 2 Wish Upon A Star, on Coping with Loss
"Everyone is so different and circumstances differ from family to family. However, my piece of advice is talk. Don’t shut yourself away. I have talked about the boys non stop since we lost them and they live on in memories and photos. With children, be honest. Use the word dead or died."
How to Start Your Digital Spring Clean
How to Start Your Digital Spring Clean
If you’re frequently active on social media - as the majority of us are - it’s easy for our accounts to get cluttered and neglected. While a spring clean is most associated with tidying your home, why stop there? Start your digital spring clean today!...
#KnapChat | Louise Travis, Umpiring Around The World
#KnapChat | Louise Travis, Umpiring Around The World
"Wherever I have been to umpire in the world, is the passion for netball from all those involved. The crowds are always vocal and love the game and the players are incredibly proud to be representing their country and therefore always bring their 'A' game."
How To Run Effective Twitter Competitions & Giveaways
How To Run Effective Twitter Competitions & Giveaways
Twitter competitions are a superb way to engage your audience and gain new followers. Unsure where to start with your promotion? Follow our guide to pick up the important rules, tips and strategies you need to know in order to run the perfect Twitter promotion!...
#KnapChat | Elliott Peckett, Director of Global Fancy Dress Experts, Smiffy
#KnapChat | Elliott Peckett, Director of Global Fancy Dress Experts, Smiffy's
"Over the years, fancy dress has tended to be recession-proof. You may hold back on buying that new dishwasher, upgrading your car or going on a family holiday for a year, but a fun night out does not tend to suffer."
#KnapChat | Biddy Hodgkinson: Artist and Alchemist
#KnapChat | Biddy Hodgkinson: Artist and Alchemist
It was never really a consideration that I would have a career, let alone an artistic one. The expectation of most girls at that time was that they would marry and have children.
#KnapChat | Sabha Comerford, aka The Raw Mum
#KnapChat | Sabha Comerford, aka The Raw Mum
I’m usually a complete night-owl – I stay up late and can survive on 4 hours sleep if I have to - but when I was 100% raw, I was waking up at 5am without an alarm and full of energy. I was like: ‘I either need to go on a run or do something before I go to work’, because I was literally buzzing with energy.
Is Buying Marketing Data & Email Lists Legal?
Is Buying Marketing Data & Email Lists Legal?
Explore our guide to discover everything there is to know about bought marketing data, including: What is bought data and where does it come from? How do you buy it?What are the risks involved with buying email marketing lists? Is it GDPR compliant and legal to buy email addresses?
#KnapChat | Good Morning Britain
#KnapChat | Good Morning Britain's Louisa James: Reporting On The Royal Family
"Harry and Meghan’s wedding was like nothing I’ve ever worked on. The Americans have always been fascinated by the royals but this time they had a seat at the table and they certainly made the most of it."
#KnapChat | Sports Marketer James Gordon on Minority Sports & Engaging Customers
#KnapChat | Sports Marketer James Gordon on Minority Sports & Engaging Customers
"You'd like to think that sports that have massive impacts in underprivileged areas would be prioritised, but sadly the priority is always medals, and Great Britain is well down the list in terms of potential for a medal in basketball." James Gordon Football hogs the...
Your Instagram Competition Rules Guide
Your Instagram Competition Rules Guide
If you’re trying to gain some more recognition from Instagram users, competitions and giveaways are an excellent way to generate engagement and boost your brand presence. However, like with any social media platform, it’s important to make sure everything is in order before you hit...
#KnapChat | Nick Hancock, Radio Presenter & UKRD Deputy Group Content Director
#KnapChat | Nick Hancock, Radio Presenter & UKRD Deputy Group Content Director
“Social Media has made radio think smarter about where to put content,” says Nick Hancock, Deputy Group Content Director of multi-media company UKRD, and presenter of the Stray FM Breakfast Show. In this week’s #KnapChat, radio presenter Nick Hancock talks about his 20-year career in...
2022 Facebook Competition Rules
2022 Facebook Competition Rules
Been on social media lately? Then it's likely you've scrolled past a Facebook competition. From "Like to win" prize draws to "Tag to enter" giveaways, these are used by some of the biggest brands in the world. But are they breaking Facebook's rules? Facebook's Policies...
#KnapChat | The Economist & National Prison Radio
#KnapChat | The Economist & National Prison Radio's Chris Impey on the Art of Storytelling
As the Managing Editor of National Prison Radio and Senior Producer at The Economist, Chris’s fascinating relationship with radio has seen him recently write his own book: The House of the Hill, the history of Brixton Prison, is set to be published by Tangerine Press in May 2019.
Email Subject Lines - 5 Steps to Improve Open Rates
Email Subject Lines - 5 Steps to Improve Open Rates
Creating a perfectly crafted email without thinking of an engaging, enticing subject line is the same as painting a masterpiece and hiding it behind a brick wall. Essentially, all of your efforts are wasted. Follow our email marketing guide to learn how to draft subject...
#KnapChat: Dr Louise Dann, United Nations
#KnapChat: Dr Louise Dann, United Nations' Resource & Partnerships Advisor, on Digital Media & Health
“I’ve seen a lot of places and sadly a lot of poverty and inequality, but I always see hope, ambition and a determination to give a better life for the next generation,” says Dr Louise Dann, Resource and Partnerships Advisor at United Nations. Louise’s job...
#KnapChat | Ivan Heneghan on Living A Braver Life
#KnapChat | Ivan Heneghan on Living A Braver Life
On 10th September 2012, Ivan Heneghan suffered a brain haemorrhage while preparing for a football match. He was 32 years old. In the couple of years that followed, he had trouble swallowing. He lost confidence in his speech and, at times, would wake up in the middle...
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