Articles 3

It’s no great secret that towns and cities need several key elements to thrive: people, businesses and ”things to do”. This may seem pretty obvious, but think about it for a few seconds and you’ll realise it’s true. You’ll also realise that it’s vitally important that all three elements interact with each other to provide mutual support and make the...

Ever Googled a business or type of shop? You'll notice Google presents businesses, companies and retailers in a way that's slightly different to the regular search engine result's page. This is because these establishments have set up a Google My Business listing. What is Google...

Live the brand. A maxim that's never been truer than in the world of health and fitness; a maxim that Lauren Harpham has no trouble sticking to. Arriving in gym wear, with a massage chair under one arm and other fitness paraphernalia under the other,...

What if we told you that you could edit various elements of your website, without needing to learn code or dive deep into WordPress or Wix? Enter, Google Optimize. What is Google Optimize? Google Optimize is yet another fantastic bit of kit in the tech...

In 2018, Richard Askam’s career took him on 34 flights, featuring 27 speaking gigs and trips to 11 different countries and two adventures in the U.S. Widely known as the “man behind Coca-Cola’s Share A Coke campaign”, Richard is an expert in personalisation and marketing....

When it comes to social media marketing, it's important to remember that your audience should always focus more on quality than quantity. However, the more of your target market you reach, the more likely you are to attract leads and sales. It's also worth noting...

Fashion is so much more experimental than when I started and it seems more influential to show how you style an outfit than following a trend, in my perception. Everything is so accessible now and we want everything immediately, so trends have to adapt and move faster than they used to.

You've heard them mentioned in the odd marketing meeting; seen them name-dropped in tech articles and updates, but how aware are you of the full potential of Facebook Catalogs and Collection Ads? If the answer is anything but 'Extremely', we recommend reading our guide on...

A strong following on Twitter can do wonders for your business, expanding your brand awareness, messaging, reach and online presence. Here are five sure-fire ways to increase your Twitter followers, without sacrificing on quality... 1) Use hashtags Tweets with hashtags get double the engagement than...

For some, Facebook is an absolute minefield of complications and unsolved mysteries, particularly when it comes to digital marketing. While most see it as a necessity in modern-day business (and their social lives) not everyone quite understands the ins and outs of the social network....

Every day, small UK businesses are targeted by an estimated 65,000 cyber attacks (Hiscox). Fortunately, cybersecurity expert Stuart Green is guarding the gate to our precious information, but what can we do to help him? As the founder of his own recently rebranded group of...

Every hour, 2 people in the UK are told they have Parkinson's, with the estimated number of people diagnosed currently sitting at around 145,000. Parkinson's is a condition that is rather close to home for me and my family: one of my loved ones was...

Be a great parent. Excel in a dream career. The two goals that form the holy grail of fatherhood to many dads all around the world; the two goals that can quickly become impossible in the eyes of many. But not Ian Dinwiddy... Ian is...

"We closed funding in December 2018 and got £325,000 through the Northern Powerhouse Investment Fund. It was a two-year process, and a real learning curve for me in particular, to get from deciding to raise the cash to actually having the cash in the bank. We started with almost zero knowledge of the process and it’s a relentless sales process basically."

Campaign Budget Optimisation (CBO) was first released by Facebook in November 2017 before being properly rolled out almost exactly a year later. Now, it has been announced that selected accounts will be automatically converted to CBO from September this year. "Campaign Budget Optimisation is a...

As our Head of Client Strategy, Jonathan works with clients to understand their business goals before devising and implementing effective paid and organic content strategies.

On Thursday 20th June, Jonathan and I made the exciting trip to SearchLeeds 2019, "the largest digital conference in the north of England". A day chocked full of intriguing insights, terrific tips and priceless pointers, the event did not disappoint, with over 2,000 people attending....

"Time invested in yourself is never lost. Even if you don’t reach the ultimate dream that you were envisaging at the start of your studies, you’ll be a damn sight closer to it than if you did nothing at all! Furthermore, you’ll also find that opportunities arise along the journey."

"Nothing beats looking at a swatch book in front of your own eyes and seeing the exact colour and feeling the cloth."

The last thing you want is for an aggravated customer to vent their frustrations on your page for all of your followers to see. How do you avoid this while still getting to the bottom of the issue (and hopefully solving it)? Take the conversation offline.

"I think my aspiration was born when I was very young. For some reason, I had a real desire to be held accountable for something and I think as my development journey grew, this became a desire to be involved in organisational development and ultimately, to lead a team of people."

"The positives are that I am aware of the mental issues I have so I can work through them when I am having a bad day. Another positive is that I am able to talk about my story at events and platforms like KnapChat to get the message out about mental health, in particular from a man's point of view."

"People are born to be in relationship with every other person they meet from family, friends, classmates, teachers, bosses, professionals, shop assistants and passers-by. Understanding people and what causes relationships to go wrong is key to helping them solve problems."

Last year, following privacy scandals, Facebook told us that it would launch a tool called Clear History. Last week, it was announced that they will allow users to disconnect all off-Facebook activities for ad targeting. This is the key standout message for marketers: “Targeting options...

"Our guests are taking the time to stay with us and so we take the time to get to know them. As a result we can make informed recommendations for things to do that are specific to those guests. They in turn feel they have had a unique experience and have got the most out of their time in Devon."

"Everyone is so different and circumstances differ from family to family. However, my piece of advice is talk. Don’t shut yourself away. I have talked about the boys non stop since we lost them and they live on in memories and photos. With children, be honest. Use the word dead or died."

If you’re frequently active on social media - as the majority of us are - it’s easy for our accounts to get cluttered and neglected. While a spring clean is most associated with tidying your home, why stop there? Start your digital spring clean today!...

"Wherever I have been to umpire in the world, is the passion for netball from all those involved. The crowds are always vocal and love the game and the players are incredibly proud to be representing their country and therefore always bring their 'A' game."

Twitter competitions are a superb way to engage your audience and gain new followers. Unsure where to start with your promotion? Follow our guide to pick up the important rules, tips and strategies you need to know in order to run the perfect Twitter promotion!...

"Over the years, fancy dress has tended to be recession-proof. You may hold back on buying that new dishwasher, upgrading your car or going on a family holiday for a year, but a fun night out does not tend to suffer."

It was never really a consideration that I would have a career, let alone an artistic one. The expectation of most girls at that time was that they would marry and have children.