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The multi-award-winning, global journey of Brigg-based greeting card, gift and stationery company, Wrendale Designs, all began on Hannah Dales’s kitchen table in Melton Ross, Lincolnshire... Having completed a degree in Zoology at the University of Cambridge, Hannah was determined to discover an outlet for her extraordinary artistic skills and imagination. Drawing inspiration from the gorgeous Lincolnshire countryside and its surrounding...

Halloween is a time for trick or treating, pumpkin carving and apple bobbing. It's also a time for businesses and marketers to let their creative juices flow with fun campaigns and engaging content. Brexit confusion aside, 31st October 2019 was one of the best yet...

WhatsApp currently has 1.5 billion users and 1 billion daily active accounts, making it the most popular messaging app in the world. So, where better to direct your customers to get in touch with your business...? Thanks to Facebook's acquisition of WhatsApp in February 2014,...

In 2013, Facebook verification was introduced, allowing people and businesses to showcase their authenticity to their current and potential followers. Ensure your business appears genuine, authentic and verified on the social network by following this simple guide. Does My Page Need a Grey Facebook Tick? In...

Check out our Google Tag Manager tutorial to discover how to fully utilise the must-have tool for business owners and marketers. Helping to track and measure analytics and traffic, GTM is the perfect bit of kit to attribute your marketing success across multiple platforms. Not...

We believe in bringing fresh talent into the business as often as possible. Ella Fraser, a recent business management graduate, is our latest addition, so we asked her to provide her thoughts on the role a university education plays. From a young age, not going...

Richard Branson once said, "A good PR story is infinitely more effective than a front page ad." Few people know this better than Chartered PR and Communications Professional Lisa Fleming. Having trained as a journalist, Lisa's career began in the deep-end, running the news desk...

What do you do when you find someone who you know will add huge value to your business but you don’t really want to employ them? I found myself in this very position a little over a year ago whilst out on a bike ride...

Big things are happening at Knapton Wright, with this week marking the arrival of Rob Jefferson, our new Director of Marketing. Rob becomes the latest exciting addition to our creative team after gaining years of experience and knowledge in the digital sector, working as Doncaster...

The last 9 months have been an enlightening experience for the Knapton Wright team, who thanks to #KnapChat have spoken to a wealth of amazing people achieving extraordinary feats all over the world. Our 2019 blog series celebrates fantastic people doing extraordinary things in their...

Twitter has been around for over 13 years now, yet there are still some social media users who are unsure of how to use the platform effectively. From tweet techniques to settings and perks, our latest guide answers what you've been asking Google about Twitter......

Marketing Manager, guitarist, Managing Director, Digital Artwork Manager, Brand Ambassador, Consultant… Jonathan Leafe’s CV sure is impressive. Having started his own advertising agency in the 80s, off the back of gaining experience in another agency as well as three years in Spain, Jonathan is an...

I studied Marketing at university in the 1990s when the majority of the most common advertising mediums were in stark contrast to those available today. Google was in its infancy, Facebook was years away, even Friends Reunited hadn’t been born (some of you may have...

By now, you'll have noticed that hashtags have quietly crept their way onto other social media platforms, having risen to fame largely through Twitter and Instagram. Most notably, of these relatively new homes for hashtags is LinkedIn, also known as the world’s largest professional network....

Read Time: 6 minutes VR and AR in digital marketing could be the next big thing. But what are they? And are you ready to discover the next huge technological step in advertising? Find out in our latest guide... The 18th-century works of Irish painter...

Moments after graduating with a degree in Computer Science and Business Management at University, Catherine Jefferson began her life at sea. Operating as a Marine Support Manager on The Humber Estuary Port, her love of the sea may have arrived later than many in the...

From 10 years working in New Product Development to ensuring Knapton Wright HQ remains as creative, inspirational and organised as our team, Rachel Davey sure likes to keep busy! Our Studio Manager has had a fascinating career so far, which includes creating award-winning recipes, meeting...

It’s no great secret that towns and cities need several key elements to thrive: people, businesses and ”things to do”. This may seem pretty obvious, but think about it for a few seconds and you’ll realise it’s true. You’ll also realise that it’s vitally important...

Ever Googled a business or type of shop? You'll notice Google presents businesses, companies and retailers in a way that's slightly different to the regular search engine result's page. This is because these establishments have set up a Google My Business listing. What is Google...

Live the brand. A maxim that's never been truer than in the world of health and fitness; a maxim that Lauren Harpham has no trouble sticking to. Arriving in gym wear, with a massage chair under one arm and other fitness paraphernalia under the other,...

What if we told you that you could edit various elements of your website, without needing to learn code or dive deep into WordPress or Wix? Enter, Google Optimize. What is Google Optimize? Google Optimize is yet another fantastic bit of kit in the tech...

In 2018, Richard Askam’s career took him on 34 flights, featuring 27 speaking gigs and trips to 11 different countries and two adventures in the U.S. Widely known as the “man behind Coca-Cola’s Share A Coke campaign”, Richard is an expert in personalisation and marketing....

When it comes to social media marketing, it's important to remember that your audience should always focus more on quality than quantity. However, the more of your target market you reach, the more likely you are to attract leads and sales. It's also worth noting...

Fashion is so much more experimental than when I started and it seems more influential to show how you style an outfit than following a trend, in my perception. Everything is so accessible now and we want everything immediately, so trends have to adapt and move faster than they used to.

You've heard them mentioned in the odd marketing meeting; seen them name-dropped in tech articles and updates, but how aware are you of the full potential of Facebook Catalogs and Collection Ads? If the answer is anything but 'Extremely', we recommend reading our guide on...

A strong following on Twitter can do wonders for your business, expanding your brand awareness, messaging, reach and online presence. Here are five sure-fire ways to increase your Twitter followers, without sacrificing on quality... 1) Use hashtags Tweets with hashtags get double the engagement than...

For some, Facebook is an absolute minefield of complications and unsolved mysteries, particularly when it comes to digital marketing. While most see it as a necessity in modern-day business (and their social lives) not everyone quite understands the ins and outs of the social network....

Every day, small UK businesses are targeted by an estimated 65,000 cyber attacks (Hiscox). Fortunately, cybersecurity expert Stuart Green is guarding the gate to our precious information, but what can we do to help him? As the founder of his own recently rebranded group of...

Every hour, 2 people in the UK are told they have Parkinson's, with the estimated number of people diagnosed currently sitting at around 145,000. Parkinson's is a condition that is rather close to home for me and my family: one of my loved ones was...

Be a great parent. Excel in a dream career. The two goals that form the holy grail of fatherhood to many dads all around the world; the two goals that can quickly become impossible in the eyes of many. But not Ian Dinwiddy... Ian is...

"We closed funding in December 2018 and got £325,000 through the Northern Powerhouse Investment Fund. It was a two-year process, and a real learning curve for me in particular, to get from deciding to raise the cash to actually having the cash in the bank. We started with almost zero knowledge of the process and it’s a relentless sales process basically."

Campaign Budget Optimisation (CBO) was first released by Facebook in November 2017 before being properly rolled out almost exactly a year later. Now, it has been announced that selected accounts will be automatically converted to CBO from September this year. "Campaign Budget Optimisation is a...

As our Head of Client Strategy, Jonathan works with clients to understand their business goals before devising and implementing effective paid and organic content strategies.

On Thursday 20th June, Jonathan and I made the exciting trip to SearchLeeds 2019, "the largest digital conference in the north of England". A day chocked full of intriguing insights, terrific tips and priceless pointers, the event did not disappoint, with over 2,000 people attending....

"Time invested in yourself is never lost. Even if you don’t reach the ultimate dream that you were envisaging at the start of your studies, you’ll be a damn sight closer to it than if you did nothing at all! Furthermore, you’ll also find that opportunities arise along the journey."