Articles 2

Is University The Be All And End All?
Is University The Be All And End All?
We believe in bringing fresh talent into the business as often as possible. Ella Fraser, a recent business management graduate, is our latest addition, so we asked her to provide her thoughts on the role a university education plays. From a young age, not going to University was never an option. My parents had both gone to University, all my...
#KnapChat: Lisa Fleming, Chartered PR Practioner & Former Police Senior Media Officer
#KnapChat: Lisa Fleming, Chartered PR Practioner & Former Police Senior Media Officer
Richard Branson once said, "A good PR story is infinitely more effective than a front page ad." Few people know this better than Chartered PR and Communications Professional Lisa Fleming. Having trained as a journalist, Lisa's career began in the deep-end, running the news desk...
Howdy partner! Welcome Rob Jefferson, our new Director of Marketing.
Howdy partner! Welcome Rob Jefferson, our new Director of Marketing.
What do you do when you find someone who you know will add huge value to your business but you don’t really want to employ them? I found myself in this very position a little over a year ago whilst out on a bike ride...
#KnapChat: Rob Jefferson, our New Director of Marketing
#KnapChat: Rob Jefferson, our New Director of Marketing
Big things are happening at Knapton Wright, with this week marking the arrival of Rob Jefferson, our new Director of Marketing. Rob becomes the latest exciting addition to our creative team after gaining years of experience and knowledge in the digital sector, working as Doncaster...
KnapChat: A Journey of Inspiration, Motivation and Incredible Stories
KnapChat: A Journey of Inspiration, Motivation and Incredible Stories
The last 9 months have been an enlightening experience for the Knapton Wright team, who thanks to #KnapChat have spoken to a wealth of amazing people achieving extraordinary feats all over the world. Our 2019 blog series celebrates fantastic people doing extraordinary things in their...
Answering The Top 10 Most-Googled Questions About Twitter
Answering The Top 10 Most-Googled Questions About Twitter
Twitter has been around for over 13 years now, yet there are still some social media users who are unsure of how to use the platform effectively. From tweet techniques to settings and perks, our latest guide answers what you've been asking Google about Twitter......
#KnapChat: Jonathan Leafe On Building A Brand, Agency Life & Consulting
#KnapChat: Jonathan Leafe On Building A Brand, Agency Life & Consulting
Marketing Manager, guitarist, Managing Director, Digital Artwork Manager, Brand Ambassador, Consultant… Jonathan Leafe’s CV sure is impressive. Having started his own advertising agency in the 80s, off the back of gaining experience in another agency as well as three years in Spain, Jonathan is an...
Is
Is 'As seen on TV' still a credible slogan?
I studied Marketing at university in the 1990s when the majority of the most common advertising mediums were in stark contrast to those available today. Google was in its infancy, Facebook was years away, even Friends Reunited hadn’t been born (some of you may have...
LinkedIn Hashtags: How, Why and Where To Use Them
LinkedIn Hashtags: How, Why and Where To Use Them
By now, you'll have noticed that hashtags have quietly crept their way onto other social media platforms, having risen to fame largely through Twitter and Instagram. Most notably, of these relatively new homes for hashtags is LinkedIn, also known as the world’s largest professional network....
Virtual Reality and AR in Digital Marketing... Are You Ready?
Virtual Reality and AR in Digital Marketing... Are You Ready?
Read Time: 6 minutes VR and AR in digital marketing could be the next big thing. But what are they? And are you ready to discover the next huge technological step in advertising? Find out in our latest guide... The 18th-century works of Irish painter...
#KnapChat | Catherine Jefferson, Making Waves At Sea
#KnapChat | Catherine Jefferson, Making Waves At Sea
Moments after graduating with a degree in Computer Science and Business Management at University, Catherine Jefferson began her life at sea. Operating as a Marine Support Manager on The Humber Estuary Port, her love of the sea may have arrived later than many in the...
#KnapChat | Meet Rachel Davey, Our Studio Manager
#KnapChat | Meet Rachel Davey, Our Studio Manager
From 10 years working in New Product Development to ensuring Knapton Wright HQ remains as creative, inspirational and organised as our team, Rachel Davey sure likes to keep busy! Our Studio Manager has had a fascinating career so far, which includes creating award-winning recipes, meeting...
Football’s Coming Home...to Brigg
Football’s Coming Home...to Brigg
It’s no great secret that towns and cities need several key elements to thrive: people, businesses and ”things to do”. This may seem pretty obvious, but think about it for a few seconds and you’ll realise it’s true. You’ll also realise that it’s vitally important...
Google My Business: Increase Visibility & Trust While Gaining More Web/Foot Traffic
Google My Business: Increase Visibility & Trust While Gaining More Web/Foot Traffic
Ever Googled a business or type of shop? You'll notice Google presents businesses, companies and retailers in a way that's slightly different to the regular search engine result's page. This is because these establishments have set up a Google My Business listing. What is Google...
#KnapChat | Health, Fitness & Nutrition Expert Lauren Harpham
#KnapChat | Health, Fitness & Nutrition Expert Lauren Harpham
Live the brand. A maxim that's never been truer than in the world of health and fitness; a maxim that Lauren Harpham has no trouble sticking to. Arriving in gym wear, with a massage chair under one arm and other fitness paraphernalia under the other,...
Google Optimize: Test & Monitor Website Changes
Google Optimize: Test & Monitor Website Changes
What if we told you that you could edit various elements of your website, without needing to learn code or dive deep into WordPress or Wix? Enter, Google Optimize. What is Google Optimize? Google Optimize is yet another fantastic bit of kit in the tech...
#KnapChat | Richard Askam on Storytelling & Winning Over A Crowd
#KnapChat | Richard Askam on Storytelling & Winning Over A Crowd
In 2018, Richard Askam’s career took him on 34 flights, featuring 27 speaking gigs and trips to 11 different countries and two adventures in the U.S. Widely known as the “man behind Coca-Cola’s Share A Coke campaign”, Richard is an expert in personalisation and marketing....
How To Run a Successful Facebook Like Campaign
How To Run a Successful Facebook Like Campaign
When it comes to social media marketing, it's important to remember that your audience should always focus more on quality than quantity. However, the more of your target market you reach, the more likely you are to attract leads and sales. It's also worth noting...
#KnapChat | Charlotte Verdeyen: Visual Stylist, Aspiring Instagrammer & Mum of Two
#KnapChat | Charlotte Verdeyen: Visual Stylist, Aspiring Instagrammer & Mum of Two
Fashion is so much more experimental than when I started and it seems more influential to show how you style an outfit than following a trend, in my perception. Everything is so accessible now and we want everything immediately, so trends have to adapt and move faster than they used to.
Why You Should Be Using Facebook Catalogs & Collection Ads
Why You Should Be Using Facebook Catalogs & Collection Ads
You've heard them mentioned in the odd marketing meeting; seen them name-dropped in tech articles and updates, but how aware are you of the full potential of Facebook Catalogs and Collection Ads? If the answer is anything but 'Extremely', we recommend reading our guide on...
Top 5 Tips To Increase Twitter Followers For Free
Top 5 Tips To Increase Twitter Followers For Free
A strong following on Twitter can do wonders for your business, expanding your brand awareness, messaging, reach and online presence. Here are five sure-fire ways to increase your Twitter followers, without sacrificing on quality... 1) Use hashtags Tweets with hashtags get double the engagement than...
The Most-Googled Questions About Facebook, Answered
The Most-Googled Questions About Facebook, Answered
For some, Facebook is an absolute minefield of complications and unsolved mysteries, particularly when it comes to digital marketing. While most see it as a necessity in modern-day business (and their social lives) not everyone quite understands the ins and outs of the social network....
#KnapChat | Stuart Green on the Necessity of Cybersecurity
#KnapChat | Stuart Green on the Necessity of Cybersecurity
Every day, small UK businesses are targeted by an estimated 65,000 cyber attacks (Hiscox). Fortunately, cybersecurity expert Stuart Green is guarding the gate to our precious information, but what can we do to help him? As the founder of his own recently rebranded group of...
Support Ollie
Support Ollie's Fundraising for Parkinson's UK
Every hour, 2 people in the UK are told they have Parkinson's, with the estimated number of people diagnosed currently sitting at around 145,000. Parkinson's is a condition that is rather close to home for me and my family: one of my loved ones was...
#KnapChat | Ian Dinwiddy, Founder of Inspiring Dads
#KnapChat | Ian Dinwiddy, Founder of Inspiring Dads
Be a great parent. Excel in a dream career. The two goals that form the holy grail of fatherhood to many dads all around the world; the two goals that can quickly become impossible in the eyes of many. But not Ian Dinwiddy... Ian is...
#KnapChat | Matthew Barker on a New Age of Travel Publishing
#KnapChat | Matthew Barker on a New Age of Travel Publishing
"We closed funding in December 2018 and got £325,000 through the Northern Powerhouse Investment Fund. It was a two-year process, and a real learning curve for me in particular, to get from deciding to raise the cash to actually having the cash in the bank. We started with almost zero knowledge of the process and it’s a relentless sales process basically."
What Is Facebook Campaign Budget Optimisation?
What Is Facebook Campaign Budget Optimisation?
Campaign Budget Optimisation (CBO) was first released by Facebook in November 2017 before being properly rolled out almost exactly a year later. Now, it has been announced that selected accounts will be automatically converted to CBO from September this year. "Campaign Budget Optimisation is a...
Av-It!
This could be you

Challenge Us!

We're Ready For It.

Our clients are open to change, and they embraced it. They challenged us and it paid off.

Now we want to help you.
We love working with brands who put the planet first. From renewables and agri-tech, to environmental and sustainability-focused businesses, get in touch to find out how we can help you.

Let's get something going...