Finding our niche: marketing for brands that put the planet first

A few months ago, we revealed our rebrand. And while I know the actual look and feel of the rebrand is something the team and I will 100% care about more than you, the WHY that sits behind our shift might just matter. It signifies a lot more than just a new look for the agency, this make-over marks a...

Bring us your toothache, not the drill - Why we will always positively challenge you

Presenting ‘challenge’ in a positive way, it’s an art. A business-defining mantra that in all honesty might not be for everyone. The question is, is it for you? You’ve heard of the old Chinese proverb, ‘If you give a man a fish, you feed him...

What the new Website Sustainability Guidelines mean for us all

New guidelines have been published to help companies like us to develop more sustainable websites.

Fresh Beginnings as a Digital Marketing Apprentice

My experience at Knapton Wright, so far, couldn’t have been better. Bold starting point, right? Starting a new job is a time of new beginnings, fresh challenges, and opportunities for personal and professional growth. But it can also be a time of uncertainty - especially...

Supercharge your social media: Discover Boston workshop, September 2023

The information on this page is what we covered in the Discover Boston’s ‘Supercharge your social media’ workshop on Thursday, 21st September. It is intended as a reminder of the many varied discussion topics that arose throughout the session, so if you weren’t there, it...

The cost of digital: measuring a company’s digital carbon footprint

Where to begin measuring the digital carbon footprint of a business? This is something we’re making tentative steps to explore, certainly for Knapton Wright as well as our clients.

Reflections of my first week with KW: Embracing a New Journey

Starting my new journey with Knapton Wright came along with many different emotions. Firstly, leaving one job where I’ve worked for many years to finally move forward and pursue a career was bittersweet. It’s scary stepping into the unfamiliar, however I was extremely honoured to...

Expansion of the Knapton Wright portfolio: welcoming Bazzoo into the fold

July 2023 sees a new chapter in the Knapton Wright story with Bazzoo, a complementary business based in Newark, joining the KW fold.

GA Business Services: A Strategic Alliance to Further Strengthen our “Green” Offering

We’re joining forces. Striking up a strategic partnership to bring you - our clients - the expertise and experience of not one, but two established local businesses in a new consultancy service, offered in addition to our ‘day jobs’. Obviously, one of those businesses is...

How to create Reels and Stories for beginners

Learn how to engage with more brands and an even larger audience by creating your very own Instagram Reels and Stories. Social media is growing bigger and bigger every day and I am sure you know that it is essential for your business. Instagram Reels...

Lincolnshire Wolds Tourism Conference 2022

Our “Digital Marketing Health Check” for Visitor Economy Businesses If you run a business in or associated with the visitor economy in Lincolnshire, you need to make sure the ever-popular Lincolnshire Wolds Tourism Conference is firmly in your diary. This year’s event was hosted by...

LinkedIn - Using The Platform Effectively

Connection Requests There is no reason not to accept a connection request, regardless of whether you know the individual. Expanding your network will result in a larger network and more opportunities. You'll also appear more frequently. On the flip-side, if you’re just connecting with very...

LinkedIn - Your Personal Profile

LinkedIn is all about building connections, and the best way to do this is to provide value. This should be your primary mission on LinkedIn; not to make sales, but to… Build relationships Connect Provide value Personal Branding Personal branding is vital on LinkedIn, especially...

HOW TO GET THE MOST VALUE FROM YOUR EVENT PRESENCE AND BUDGET

We’ve been working with our clients to make sure they get the very most out of their investment before, during and after the show, to ensure that their activity over a couple of days in June becomes the gift that keeps on giving for the rest of the year.

Why is marketing an appealing career choice?

We love to welcome young (and less young!) people into the agency for work experience. Each time we do, we ask them to write a piece for our website. The follow article was written by Emily Ramsay, a talented graphic design student from Wyke College...

The end of Google’s Universal Analytics: Be prepared

Google has announced the end of Universal Analytics (UA), its popular free Analytics tool. Find out what this means for you and your business

How Funding Can Boost Your Business's Marketing

Running a business is tough, especially at the moment, so it’s great when the local authority is fighting your corner. Unfortunately, lots of businesses are missing out on funded support because they either aren’t aware of it, or feel it’s difficult to access.

Communication: How it Has Changed Over Time

The way we communicate has changed significantly through time, from telephone, to emails, to social media.

2020: Our Year in Review

2020: Our most successful year to date. Like all businesses, Knapton Wright has faced challenges none of us could ever have anticipated. But from adversity comes strength and innovation. We've found new and different ways of working for both ourselves and our clients, and reinvigorated...

Creating An Online Christmas Festival in 2020

In September 2020, the realisation that this would be a Christmas like no other was beginning to dawn. Hopes we had harboured in the Spring that we would be 'back to normal' by the end of the year were dashed. It was clear that many...

6 Copywriting Tips to Supercharge E-Commerce Conversion Rates

Effective e-commerce copywriting is an integral part of any successful online store (and it goes far beyond simply writing great product descriptions). With that in mind, here are 6 copywriting tips you can use to supercharge your e-commerce conversion rates. Write Fun and Informative Product...

Tim Pritchard Appointed Creative Development Manager

A Talented New Hire For Our Growing Agency Knapton Wright has appointed Tim Pritchard as Head of Creative Development from September 2020. This follows the appointment of Rob Jefferson as Director of Marketing In October 2019, and increases the Brigg-based team to 8 employees. Tim...

The Best COVID Marketing and Ads In Lockdown: What Can We Learn?

Nearly all COVID marketing and lockdown ads are the same. There, I said it. Don’t believe me? Watch this. https://www.youtube.com/watch?v=vM3J9jDoaTA&feature=youtu.be Unprecedented times… New normal… Stay at home… Thank you key workers… We get it. I’m not saying those messages aren’t important. They are. Nor am...

National Volunteers' Week 2020 KnapChat | Nina Stobart

In marking National Volunteers’ Week 2020, we shine a light on one Northern Lincolnshire woman who has made it her mission to make sure her neighbours are ‘Not Home Alone’. Communications & Public Affairs Professional, Nina Stobart, her husband John, her brother Guy Bryant and...

Business Continuity During the Covid-19 Pandemic

I know what you’re thinking: “Here we go, another letter from a CEO to promote his business and pretend he cares about his clients/customers...” Au contraire, mon petit chou-fleur. The next few paragraphs outline our approach to keeping our business and our clients moving during...

Storytelling in Business: Why Do You Do What You Do?

Storytelling in business is a fundamental yet often neglected aspect of content marketing. But think about it: if people don’t know your “why”, how can they care about your “what” or “how”? You may well have the best customer service or widest range of products,...

Local SEO Guide: Google My Business, Reviews & Ranking

Local SEO is the process of ranking on search engines, applications, and maps when people nearby are searching for your products or services. Appearing in the top Google search and map results should be a key element of marketing for any local business, and we’re...

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