Articles 5

Every business has the same goal, to create walking advocates for their brand, product or service. This may be an indirect result for some, and a concerted effort for others. When it comes to citizenM, they seem to have nailed the genre. Last year, my wife stayed at one with a friend, and whenever the subject of hotels comes up...

The summer has come to a crashing halt, the continual heatwave replaced by autumnal temperatures and Christmas is officially on the radar. Head on to social media and everyone has at least one friend counting down to the festive season. There are rumours doing the...

Metrics are everything when it comes to social media. Without them, you'd struggle to measure the success of, and subsequently improve, your content and adverts. Facebook analytics cover everything from likes, comments and web traffic, right on through to what visitors from Facebook are specifically doing on...

A 2016 study showed that 53% of consumers are more likely to shop with a business they can message directly. Is your business using Facebook Messenger marketing to its full potential? If not, you could be missing out on valuable leads and sales. Below, we...

Are you looking to maximise the reach and effectiveness of a promotion, sale or offer? Add to your existing content and attract new and existing customers to your business by using Facebook Offers. What is the Facebook offer feature? With this feature, you can share...

Facebook Pages are changing, with the social network introducing new templates to further encourage users to engage with your business. If you own a Facebook business page, you may have recently received a notification informing you of an upcoming layout change. This is no reason to...

When I was studying Marketing at university in the 1990s, I shared a house with a girl who was studying for a degree in Computer Science. The coursework she did, textbooks she read and chat she had with her fellow Computer Scientists who visited the...

Social media engagement has never been more crucial, with algorithms changing and business page reach being sacrificed for individual users’ content. The more engagement your posts receive, the more likely they will appear on users’ newsfeeds and timelines. Competition for space on the newsfeed is...

If you don’t have a Facebook page, you need one. If you do but don’t have Business Manager then you need to set this up – find out how to do both of these things with this handy guide on creating a Facebook page and...

If you’re an active Twitter user, it won’t be difficult to remember a time where you’ve composed and posted a tweet – only to find an error after. Without an edit button like on Facebook, Instagram, and LinkedIn, you’re forced to copy, delete, amend, and post...

Does your business have a job vacancy? Thinking of promoting it on social media? We would strongly recommend using Facebook’s Job Postings. Having recently used Job Postings and the Facebook Jobs Page to great success for one of our clients, we can certainly vouch for...

“We are committed to building trust and encouraging healthy conversation”, Twitter announced as they revealed they are removing millions of locked accounts from the platform. What is a locked account? A locked account is one that “appears to have exhibited automated behaviour that violets Twitter...

Since I spent three and half fascinating years working at Facebook’s London HQ, I feel I have a different relationship with it from day-to-day users. I often find myself reflecting on how people perceive “the social media giant” (as it’s often called) from the outside....

For all the bad press that Facebook, Twitter and Instagram get for spreading bad news and ill will, the past couple of weeks have really shown the positive side of social media. And by that, I mean the positive side of people – after all,...

Social networking sites such as Facebook and Twitter have increased their transparency when it comes to paid advertisements. In light of the recent data scandal, the two social media giants are providing more information than ever before in an effort to enhance their user experience,...

The World Cup is in full swing and football is coming home! Well, potentially... although not according to our predictions. We have put together a wall chart that determines the winner of each match by the amount of Facebook likes each national team's official page has....

The first and easiest question to answer is… What does API stand for? API stands for application programming interface. If this hasn’t cleared things up for you, don’t worry, we’re here to simplify the jargon. Essentially, an API is a set of rules and guidelines...

94% of professional recruiters post jobs on social media, and 67% expect competition for candidates to increase. So, how do you ensure you not only find the right candidates, but also convince them that your business is the place to be? Social media. Follow these...

As part of Facebook’s ongoing efforts to “clean up” its platform and reduce spam, on 26th July 2018 it will finally revoke the permissions of apps such as Buffer and Hootsuite that enable people to publish to their Facebook profile. Why have I written “finally”? Simple: for years...

11 players, 449 million collective Facebook followers. We've put together a team of the most popular players on Facebook to feature at this year's FIFA World Cup. Key takeaways: Cristiano Ronaldo is the most popular player on Facebook with 122m likes. Only one Premier League...

Keeping current, potential and former customers happy is a monumental part of business that has extended itself to social media. Instant replies can be a great way to maximise your Facebook customer service. Here’s how you can turn on automated responses to customer queries on...

The Facebook F8 Conference is "where developers and businesses explore what's next in technology.” This year’s F8 was arguably Facebook’s most crucial given the recent negative press and public opinion of the social network. Taking place 1-2nd May, the annual event highlights “the new products and...

Recent research carried out by the Federation of Small Businesses reveals that as many as 90% of small businesses may not be prepared for the new General Data Protection Regulation (GDPR) that comes into force across the EU on 25th May 2018. And 18% of...

In the aftermath of Facebook’s Cambridge Analytica fiasco, and Mark Zuckerberg’s testimonial before US Congress, people are beginning to question just how much personal information Facebook has about them. While many are aware of how much their information is harvested, some are shocked to find...

We see them every day on our news feeds, but how many of us are aware of the rules regarding Facebook competitions? From “Like and share” to “tag and comment”, this blog post offers everything you need to know in order to play by the...

Timing is critical on social media. Get it right, and you tremendously increase your chances of high engagement rates. Get it wrong, and you risk nobody seeing your carefully crafted post. But when is the best time to post on social media? Getting to grips...

Video currently accounts for 67% of all consumer internet traffic, and this figure is set to increase to 80% by 2021. Now is the perfect time to enhance your social media strategy and get your business’s name out there with video marketing. Why Use Video...

The recent crisis regarding Cambridge Analytica has increased people’s concerns about their personal data online. So much so, the hashtag #DeleteFacebook was trending on Twitter on Tuesday morning. While we’re not an online security agency, we felt it important – in light of the recent...

Read Time: 4 Minutes Twitter says the number one reason people use the site is to “discover something new and interesting”. Could your business be the 'something new and interesting' users are looking for? Here are 10 reasons why you should use Twitter for business:...

The day after International Women’s Day, I began writing this blog about Vero – the social media app and ‘new Instagram’ that everyone should apparently download. What’s ironic is that, of the 20 employees listed on Vero’s website, only one is a woman. “Our intention...

With millions of daily active users, social media platforms are the perfect place for promoting your events. Follow our tips to learn how to promote an event on social media sites such as Facebook, Twitter, Instagram and LinkedIn. Promoting an Event on Facebook Create a...