Articles 5

How To Engage Your Customers on Social Media
How To Engage Your Customers on Social Media
Social media engagement has never been more crucial, with algorithms changing and business page reach being sacrificed for individual users’ content. The more engagement your posts receive, the more likely they will appear on users’ newsfeeds and timelines. Competition for space on the newsfeed is tougher than ever before, if you’re not at least engaging current customers, your presence will...
How To Add A Facebook Tracking Pixel To Your Website
How To Add A Facebook Tracking Pixel To Your Website
If you don’t have a Facebook page, you need one. If you do but don’t have Business Manager then you need to set this up – find out how to do both of these things with this handy guide on creating a Facebook page and...
Why Twitter Shouldn’t Get an Edit Button
Why Twitter Shouldn’t Get an Edit Button
If you’re an active Twitter user, it won’t be difficult to remember a time where you’ve composed and posted a tweet – only to find an error after. Without an edit button like on Facebook, Instagram, and LinkedIn, you’re forced to copy, delete, amend, and post...
Master Facebook Recruitment with Job Postings
Master Facebook Recruitment with Job Postings
Does your business have a job vacancy? Thinking of promoting it on social media? We would strongly recommend using Facebook’s Job Postings. Having recently used Job Postings and the Facebook Jobs Page to great success for one of our clients, we can certainly vouch for...
Twitter begins mass bot removal
Twitter begins mass bot removal
“We are committed to building trust and encouraging healthy conversation”, Twitter announced as they revealed they are removing millions of locked accounts from the platform. What is a locked account? A locked account is one that “appears to have exhibited automated behaviour that violets Twitter...
Facebook Ad targeting | The musings of a former Facebook employee
Facebook Ad targeting | The musings of a former Facebook employee
Since I spent three and half fascinating years working at Facebook’s London HQ, I feel I have a different relationship with it from day-to-day users. I often find myself reflecting on how people perceive “the social media giant” (as it’s often called) from the outside....
Football May Not Be Coming Home, But Social Media Has
Football May Not Be Coming Home, But Social Media Has
For all the bad press that Facebook, Twitter and Instagram get for spreading bad news and ill will, the past couple of weeks have really shown the positive side of social media. And by that, I mean the positive side of people – after all,...
Social Media Ads Are Becoming More Transparent
Social Media Ads Are Becoming More Transparent
Social networking sites such as Facebook and Twitter have increased their transparency when it comes to paid advertisements. In light of the recent data scandal, the two social media giants are providing more information than ever before in an effort to enhance their user experience,...
Who would win the World Cup if matches were decided by Facebook likes?
Who would win the World Cup if matches were decided by Facebook likes?
The World Cup is in full swing and football is coming home! Well, potentially... although not according to our predictions. We have put together a wall chart that determines the winner of each match by the amount of Facebook likes each national team's official page has....
Social Media Jargon Buster: What is an API?
Social Media Jargon Buster: What is an API?
The first and easiest question to answer is… What does API stand for? API stands for application programming interface. If this hasn’t cleared things up for you, don’t worry, we’re here to simplify the jargon. Essentially, an API is a set of rules and guidelines...
Using Social Media To Recruit & Build Your Dream Team
Using Social Media To Recruit & Build Your Dream Team
94% of professional recruiters post jobs on social media, and 67% expect competition for candidates to increase. So, how do you ensure you not only find the right candidates, but also convince them that your business is the place to be? Social media. Follow these...
Facebook announces long overdue changes to its third-party app access
Facebook announces long overdue changes to its third-party app access
As part of Facebook’s ongoing efforts to “clean up” its platform and reduce spam, on 26th July 2018 it will finally revoke the permissions of apps such as Buffer and Hootsuite that enable people to publish to their Facebook profile. Why have I written “finally”? Simple: for years...
ANNOUNCED: The Facebook World Cup XI
ANNOUNCED: The Facebook World Cup XI
11 players, 449 million collective Facebook followers. We've put together a team of the most popular players on Facebook to feature at this year's FIFA World Cup. Key takeaways: Cristiano Ronaldo is the most popular player on Facebook with 122m likes. Only one Premier League...
Facebook Customer Service: Improve Yours With Automated, Instant Message Replies
Facebook Customer Service: Improve Yours With Automated, Instant Message Replies
Keeping current, potential and former customers happy is a monumental part of business that has extended itself to social media. Instant replies can be a great way to maximise your Facebook customer service. Here’s how you can turn on automated responses to customer queries on...
Key announcements from the Facebook F8 Conference
Key announcements from the Facebook F8 Conference
The Facebook F8 Conference is "where developers and businesses explore what's next in technology.” This year’s F8 was arguably Facebook’s most crucial given the recent negative press and public opinion of the social network. Taking place 1-2nd May, the annual event highlights “the new products and...
Keep calm, it
Keep calm, it's only the GDPR
Recent research carried out by the Federation of Small Businesses reveals that as many as 90% of small businesses may not be prepared for the new General Data Protection Regulation (GDPR) that comes into force across the EU on 25th May 2018. And 18% of...
What personal information does Facebook have about you?
What personal information does Facebook have about you?
In the aftermath of Facebook’s Cambridge Analytica fiasco, and Mark Zuckerberg’s testimonial before US Congress, people are beginning to question just how much personal information Facebook has about them. While many are aware of how much their information is harvested, some are shocked to find...
2018 Facebook Competition Rules
2018 Facebook Competition Rules
We see them every day on our news feeds, but how many of us are aware of the rules regarding Facebook competitions? From “Like and share” to “tag and comment”, this blog post offers everything you need to know in order to play by the...
When Is The Best Time To Post On Social Media?
When Is The Best Time To Post On Social Media?
Timing is critical on social media. Get it right, and you tremendously increase your chances of high engagement rates. Get it wrong, and you risk nobody seeing your carefully crafted post. But when is the best time to post on social media? Getting to grips...
Using Video Marketing In Your Social Media Strategy
Using Video Marketing In Your Social Media Strategy
Video currently accounts for 67% of all consumer internet traffic, and this figure is set to increase to 80% by 2021. Now is the perfect time to enhance your social media strategy and get your business’s name out there with video marketing. Why Use Video...
5 Ways to Safeguard Your Personal Information on Facebook
5 Ways to Safeguard Your Personal Information on Facebook
The recent crisis regarding Cambridge Analytica has increased people’s concerns about their personal data online. So much so, the hashtag #DeleteFacebook was trending on Twitter on Tuesday morning. While we’re not an online security agency, we felt it important – in light of the recent...
10 Reasons To Use Twitter For Business
10 Reasons To Use Twitter For Business
Read Time: 4 Minutes Twitter says the number one reason people use the site is to “discover something new and interesting”. Could your business be the 'something new and interesting' users are looking for? Here are 10 reasons why you should use Twitter for business:...
All you need to know about Vero
All you need to know about Vero
The day after International Women’s Day, I began writing this blog about Vero – the social media app and ‘new Instagram’ that everyone should apparently download. What’s ironic is that, of the 20 employees listed on Vero’s website, only one is a woman. “Our intention...
How To Create An Event Marketing Plan on Social Media
How To Create An Event Marketing Plan on Social Media
With millions of daily active users, social media platforms are the perfect place for promoting your events. Follow our tips to learn how to promote an event on social media sites such as Facebook, Twitter, Instagram and LinkedIn. Promoting an Event on Facebook Create a...
Is Twitter Becoming The New Facebook?
Is Twitter Becoming The New Facebook?
Estimated Read Time: 4 mins With talk of Facebook peaking, our very own Office Manager and self-confessed social media detoxer decided to give Twitter a go. Ever wondered what the microblogging site is like for a newcomer? Wonder no more... Last year I left Facebook.  I...
LinkedIn Marketing: 12 Tips To Get More Followers
LinkedIn Marketing: 12 Tips To Get More Followers
Read Time: 4 minutes LinkedIn is the world’s largest professional network, with 500 million users. Below, we detail 12 quick and simple tips to perfect your digital marketing, increase followers and optimize your LinkedIn presence. Engage your employees Ensure your employees list your page as...
How To Create a Facebook Page For Your Business
How To Create a Facebook Page For Your Business
“Pages are for businesses, brands, organizations and public figures to share their stories and connect with people.” Sounds great, right? But how do you create a Facebook page for your business? Read Time: 5 mins Do I need a personal account to have a Facebook...
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