Articles 5

Social Media Jargon Buster: What is an API?
Social Media Jargon Buster: What is an API?
The first and easiest question to answer is… What does API stand for? API stands for application programming interface. If this hasn’t cleared things up for you, don’t worry, we’re here to simplify the jargon. Essentially, an API is a set of rules and guidelines that, when abided by, provide access to a particular system, program or website. It is...
Using Social Media To Recruit & Build Your Dream Team
Using Social Media To Recruit & Build Your Dream Team
94% of professional recruiters post jobs on social media, and 67% expect competition for candidates to increase. So, how do you ensure you not only find the right candidates, but also convince them that your business is the place to be? Social media. Follow these...
Facebook announces long overdue changes to its third-party app access
Facebook announces long overdue changes to its third-party app access
As part of Facebook’s ongoing efforts to “clean up” its platform and reduce spam, on 26th July 2018 it will finally revoke the permissions of apps such as Buffer and Hootsuite that enable people to publish to their Facebook profile. Why have I written “finally”? Simple: for years...
ANNOUNCED: The Facebook World Cup XI
ANNOUNCED: The Facebook World Cup XI
11 players, 449 million collective Facebook followers. We've put together a team of the most popular players on Facebook to feature at this year's FIFA World Cup. Key takeaways: Cristiano Ronaldo is the most popular player on Facebook with 122m likes. Only one Premier League...
Facebook Customer Service: Improve Yours With Automated, Instant Message Replies
Facebook Customer Service: Improve Yours With Automated, Instant Message Replies
Keeping current, potential and former customers happy is a monumental part of business that has extended itself to social media. Instant replies can be a great way to maximise your Facebook customer service. Here’s how you can turn on automated responses to customer queries on...
Key announcements from the Facebook F8 Conference
Key announcements from the Facebook F8 Conference
The Facebook F8 Conference is "where developers and businesses explore what's next in technology.” This year’s F8 was arguably Facebook’s most crucial given the recent negative press and public opinion of the social network. Taking place 1-2nd May, the annual event highlights “the new products and...
Keep calm, it
Keep calm, it's only the GDPR
Recent research carried out by the Federation of Small Businesses reveals that as many as 90% of small businesses may not be prepared for the new General Data Protection Regulation (GDPR) that comes into force across the EU on 25th May 2018. And 18% of...
What personal information does Facebook have about you?
What personal information does Facebook have about you?
In the aftermath of Facebook’s Cambridge Analytica fiasco, and Mark Zuckerberg’s testimonial before US Congress, people are beginning to question just how much personal information Facebook has about them. While many are aware of how much their information is harvested, some are shocked to find...
2018 Facebook Competition Rules
2018 Facebook Competition Rules
We see them every day on our news feeds, but how many of us are aware of the rules regarding Facebook competitions? From “Like and share” to “tag and comment”, this blog post offers everything you need to know in order to play by the...
When Is The Best Time To Post On Social Media?
When Is The Best Time To Post On Social Media?
Timing is critical on social media. Get it right, and you tremendously increase your chances of high engagement rates. Get it wrong, and you risk nobody seeing your carefully crafted post. But when is the best time to post on social media? Getting to grips...
Using Video Marketing In Your Social Media Strategy
Using Video Marketing In Your Social Media Strategy
Video currently accounts for 67% of all consumer internet traffic, and this figure is set to increase to 80% by 2021. Now is the perfect time to enhance your social media strategy and get your business’s name out there with video marketing. Why Use Video...
5 Ways to Safeguard Your Personal Information on Facebook
5 Ways to Safeguard Your Personal Information on Facebook
The recent crisis regarding Cambridge Analytica has increased people’s concerns about their personal data online. So much so, the hashtag #DeleteFacebook was trending on Twitter on Tuesday morning. While we’re not an online security agency, we felt it important – in light of the recent...
10 Reasons To Use Twitter For Business
10 Reasons To Use Twitter For Business
Read Time: 4 Minutes Twitter says the number one reason people use the site is to “discover something new and interesting”. Could your business be the 'something new and interesting' users are looking for? Here are 10 reasons why you should use Twitter for business:...
All you need to know about Vero
All you need to know about Vero
The day after International Women’s Day, I began writing this blog about Vero – the social media app and ‘new Instagram’ that everyone should apparently download. What’s ironic is that, of the 20 employees listed on Vero’s website, only one is a woman. “Our intention...
How To Create An Event Marketing Plan on Social Media
How To Create An Event Marketing Plan on Social Media
With millions of daily active users, social media platforms are the perfect place for promoting your events. Follow our tips to learn how to promote an event on social media sites such as Facebook, Twitter, Instagram and LinkedIn. Promoting an Event on Facebook Create a...
Is Twitter Becoming The New Facebook?
Is Twitter Becoming The New Facebook?
Estimated Read Time: 4 mins With talk of Facebook peaking, our very own Office Manager and self-confessed social media detoxer decided to give Twitter a go. Ever wondered what the microblogging site is like for a newcomer? Wonder no more... Last year I left Facebook.  I...
LinkedIn Marketing: 12 Tips To Get More Followers
LinkedIn Marketing: 12 Tips To Get More Followers
Read Time: 4 minutes LinkedIn is the world’s largest professional network, with 500 million users. Below, we detail 12 quick and simple tips to perfect your digital marketing, increase followers and optimize your LinkedIn presence. Engage your employees Ensure your employees list your page as...
How To Create a Facebook Page For Your Business
How To Create a Facebook Page For Your Business
“Pages are for businesses, brands, organizations and public figures to share their stories and connect with people.” Sounds great, right? But how do you create a Facebook page for your business? Read Time: 5 mins Do I need a personal account to have a Facebook...
Facebook Communities Summit Europe: What We Learned
Facebook Communities Summit Europe: What We Learned
Facebook Communities Summit Europe Key Takeaways: The introduction of Watch Party, a new tool that allows you to co-watch a video. Facebook Community Leaders Programme Facebook doubles its content review team to 20,000, while also expanding its tools team to combat fake news, bullying, harassment...
10 Reasons Your Business Should Be On Facebook
10 Reasons Your Business Should Be On Facebook
When used effectively, Facebook can be one of the greatest assets to your marketing strategy. Mark Zuckerberg’s social network has become a massive part of our daily lives; personal and professional. 42% of marketers report that Facebook is critical to their business; but if that's...
Facebook News Feed Changes: How Should Businesses Respond?
Facebook News Feed Changes: How Should Businesses Respond?
Read Time: 2 minutes You always know when Facebook news feed algorithm changes are a big deal – Mark Zuckerberg announces them! In early January, he wrote about how posts from businesses, brands and media will be less prominent on the Facebook news feed. Since...
6 Cybersecurity Steps to Keeping your Business Safe Online
6 Cybersecurity Steps to Keeping your Business Safe Online
Read Time: 3.5 minutes Safer Internet Day (#SID2018) is fast approaching (6th Feb) so we thought it would be a great time to discuss cybersecurity and the importance of keeping your business safe online. In 2017 we were hit by the NHS cyber attack and...
Lincolnshire Business Expo 2018 Reaction
Lincolnshire Business Expo 2018 Reaction
Last week most of the Knapton Wright team descended on the Lincolnshire Showground for the annual Lincolnshire Business Expo, joining a variety of exceptional people and businesses, not to mention the collection of fantastic freebies! The Knapton Wright office is now full of pens, notepads, and cupcakes...
Facebook Verification: How to give your page the tick
Facebook Verification: How to give your page the tick
In 2013, Facebook verification was introduced, allowing people and businesses to showcase their authenticity to their current and potential followers. Getting a verified Facebook account is now easier than ever, especially for local business pages. Follow our simple, easy-to-follow steps and you'll learn how to verify...
Use of Colour in Advertising Your Brand Abroad
Use of Colour in Advertising Your Brand Abroad
Read Time: 3.5 mins Are you looking to expand the reach of your business's social media marketing abroad? There are many different aspects you should consider first; one of the most important of which is the use of colour in advertising. A remarkable advantage of social...
Christmas Marketing Ideas Inspired by 2017
Christmas Marketing Ideas Inspired by 2017's Adverts
Read Time: 3 mins Christmas is a time for unwrapping presents and stuffing our faces with delicious food and treats, but recently it is also synonymous with festive adverts and marketing. Brands spent a record £6bn on Christmas advertising this year, which is a 40%...
Is Social Media changing the fast fashion industry?
Is Social Media changing the fast fashion industry?
From catwalk to closet, social media has changed the way the fast fashion industry works by speeding up the process. The Fast Fashion industry reflects the demand for speed in retail trading. Over the past 3 years, the movement of styles from fashion shows to...
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