Articles 5

“We are committed to building trust and encouraging healthy conversation”, Twitter announced as they revealed they are removing millions of locked accounts from the platform. What is a locked account? A locked account is one that “appears to have exhibited automated behaviour that violets Twitter Rules”. In a series of tweets, Twitter explained: “When we see sudden changes in behaviour,...

Since I spent three and half fascinating years working at Facebook’s London HQ, I feel I have a different relationship with it from day-to-day users. I often find myself reflecting on how people perceive “the social media giant” (as it’s often called) from the outside....

For all the bad press that Facebook, Twitter and Instagram get for spreading bad news and ill will, the past couple of weeks have really shown the positive side of social media. And by that, I mean the positive side of people – after all,...

Social networking sites such as Facebook and Twitter have increased their transparency when it comes to paid advertisements. In light of the recent data scandal, the two social media giants are providing more information than ever before in an effort to enhance their user experience,...

The World Cup is in full swing and football is coming home! Well, potentially... although not according to our predictions. We have put together a wall chart that determines the winner of each match by the amount of Facebook likes each national team's official page has....

The first and easiest question to answer is… What does API stand for? API stands for application programming interface. If this hasn’t cleared things up for you, don’t worry, we’re here to simplify the jargon. Essentially, an API is a set of rules and guidelines...

94% of professional recruiters post jobs on social media, and 67% expect competition for candidates to increase. So, how do you ensure you not only find the right candidates, but also convince them that your business is the place to be? Social media. Follow these...

As part of Facebook’s ongoing efforts to “clean up” its platform and reduce spam, on 26th July 2018 it will finally revoke the permissions of apps such as Buffer and Hootsuite that enable people to publish to their Facebook profile. Why have I written “finally”? Simple: for years...

11 players, 449 million collective Facebook followers. We've put together a team of the most popular players on Facebook to feature at this year's FIFA World Cup. Key takeaways: Cristiano Ronaldo is the most popular player on Facebook with 122m likes. Only one Premier League...

Keeping current, potential and former customers happy is a monumental part of business that has extended itself to social media. Instant replies can be a great way to maximise your Facebook customer service. Here’s how you can turn on automated responses to customer queries on...

The Facebook F8 Conference is "where developers and businesses explore what's next in technology.” This year’s F8 was arguably Facebook’s most crucial given the recent negative press and public opinion of the social network. Taking place 1-2nd May, the annual event highlights “the new products and...

Recent research carried out by the Federation of Small Businesses reveals that as many as 90% of small businesses may not be prepared for the new General Data Protection Regulation (GDPR) that comes into force across the EU on 25th May 2018. And 18% of...

In the aftermath of Facebook’s Cambridge Analytica fiasco, and Mark Zuckerberg’s testimonial before US Congress, people are beginning to question just how much personal information Facebook has about them. While many are aware of how much their information is harvested, some are shocked to find...

We see them every day on our news feeds, but how many of us are aware of the rules regarding Facebook competitions? From “Like and share” to “tag and comment”, this blog post offers everything you need to know in order to play by the...

Timing is critical on social media. Get it right, and you tremendously increase your chances of high engagement rates. Get it wrong, and you risk nobody seeing your carefully crafted post. But when is the best time to post on social media? Getting to grips...

Video currently accounts for 67% of all consumer internet traffic, and this figure is set to increase to 80% by 2021. Now is the perfect time to enhance your social media strategy and get your business’s name out there with video marketing. Why Use Video...

The recent crisis regarding Cambridge Analytica has increased people’s concerns about their personal data online. So much so, the hashtag #DeleteFacebook was trending on Twitter on Tuesday morning. While we’re not an online security agency, we felt it important – in light of the recent...

Read Time: 4 Minutes Twitter says the number one reason people use the site is to “discover something new and interesting”. Could your business be the 'something new and interesting' users are looking for? Here are 10 reasons why you should use Twitter for business:...

The day after International Women’s Day, I began writing this blog about Vero – the social media app and ‘new Instagram’ that everyone should apparently download. What’s ironic is that, of the 20 employees listed on Vero’s website, only one is a woman. “Our intention...

With millions of daily active users, social media platforms are the perfect place for promoting your events. Follow our tips to learn how to promote an event on social media sites such as Facebook, Twitter, Instagram and LinkedIn. Promoting an Event on Facebook Create a...

Estimated Read Time: 4 mins With talk of Facebook peaking, our very own Office Manager and self-confessed social media detoxer decided to give Twitter a go. Ever wondered what the microblogging site is like for a newcomer? Wonder no more... Last year I left Facebook.  I...

Read Time: 4 minutes LinkedIn is the world’s largest professional network, with 500 million users. Below, we detail 12 quick and simple tips to perfect your digital marketing, increase followers and optimize your LinkedIn presence. Engage your employees Ensure your employees list your page as...

“Pages are for businesses, brands, organizations and public figures to share their stories and connect with people.” Sounds great, right? But how do you create a Facebook page for your business? Read Time: 5 mins Do I need a personal account to have a Facebook...

Facebook Communities Summit Europe Key Takeaways: The introduction of Watch Party, a new tool that allows you to co-watch a video. Facebook Community Leaders Programme Facebook doubles its content review team to 20,000, while also expanding its tools team to combat fake news, bullying, harassment...

When used effectively, Facebook can be one of the greatest assets to your marketing strategy. Mark Zuckerberg’s social network has become a massive part of our daily lives; personal and professional. 42% of marketers report that Facebook is critical to their business; but if that's...

Read Time: 2 minutes You always know when Facebook news feed algorithm changes are a big deal – Mark Zuckerberg announces them! In early January, he wrote about how posts from businesses, brands and media will be less prominent on the Facebook news feed. Since...

Read Time: 3.5 minutes Safer Internet Day (#SID2018) is fast approaching (6th Feb) so we thought it would be a great time to discuss cybersecurity and the importance of keeping your business safe online. In 2017 we were hit by the NHS cyber attack and...

Last week most of the Knapton Wright team descended on the Lincolnshire Showground for the annual Lincolnshire Business Expo, joining a variety of exceptional people and businesses, not to mention the collection of fantastic freebies! The Knapton Wright office is now full of pens, notepads, and cupcakes...

In 2013, Facebook verification was introduced, allowing people and businesses to showcase their authenticity to their current and potential followers. Getting a verified Facebook account is now easier than ever, especially for local business pages. Follow our simple, easy-to-follow steps and you'll learn how to verify...

Read Time: 3.5 mins Are you looking to expand the reach of your business's social media marketing abroad? There are many different aspects you should consider first; one of the most important of which is the use of colour in advertising. A remarkable advantage of social...

Read Time: 3 mins Christmas is a time for unwrapping presents and stuffing our faces with delicious food and treats, but recently it is also synonymous with festive adverts and marketing. Brands spent a record £6bn on Christmas advertising this year, which is a 40%...