Wrapping up 2024 in KW style
When your business focuses on working with brands that put people and the planet first, the difference you’ve made to those brands is, inevitably, top of the list of reflections as the year draws to a close.
It would be contrite of me to focus only on that and it isn’t in our nature as an agency to utterly obsess over results and nothing else: the impact on people, how they feel about what a brand is doing and why, is almost as important to us.
As you might expect, much of the impact we’ve had on clients is business sensitive (booo) but that doesn’t mean we can’t share some good news stories from the year. In no particular order, here’s a handful that we’ve enjoyed: Sea2Soil seeing significant growth in both sales and brand recognition in the regenerative farming industry; PRG delivering awesome events for young people in NEL and for The Crown Estate’s nationwide interns, continuing to raise the profile of the renewables industry to young people in the region and winning awards for doing so; Omni-PAC gaining further recognition for its innovative approach to sustainable packaging; Otby House Farm expanding their diversification to give more people the opportunity to enjoy the stunning environment in their part of the Lincolnshire Wolds; and Active Lincolnshire getting the people of our fine county moving. I can’t not mention the relationship we’ve built with Scunthorpe United FC this year, from turning around a shiny new website for them in the space of four weeks to now being their brand and marketing partner, we’re excited about what the next year (and more) will bring. There are more, of course, a year is twelve months long, but this is a reflection on the year, not a board report!
In 2025 I recommend keeping an eye out for Destination Lincolnshire’s Tourism Excellence Awards, the rise and rise of SUFC as an influential business in the region (we can’t make any promises on the footballing side!), San Pietro continuing to add to its ever-expanding awards cabinet, the rebirth of 2-4 Market Place in Caistor, some maritime projects and the impact of LRSN’s forthcoming new digital presence, much needed in a time of stress and worry for the agri community. Everything we do has to have a ‘so what’ - if you don’t pick up on that, please do challenge us on it!
2023 (yes, I’m going back to 2023) was a year of significant change for us, from releasing ourselves from the shackles of our former branding to acquiring Bazzoo then moving in next to our chums, Systematic and Oodle, in Caistor, so 2024 had a lot to live up to. When we planned a year of consolidation and stability, which sounds dull but was completely necessary after such a wild year or so, we didn’t expect to be waving off Rob to find fame and fortune in Western Australia, but wave him off we did. And we now wave at him every day on Google Meet as he continues to drive our operations and the tech side of the business. We hoped that both Katie and Tim would find success in their respective quests to become parents, and it looks positive on both fronts - here’s to getting the KW baby grows out in 2025 - and we aimed to become known as the marketing team that really, really cares about people and the planet. So far, the feedback on that last point has been fantastic, reinforcing our desire to focus on something we love, but we know there’s still plenty to do.
The biggest highlight for me remains our incredible team. Not only are they individually brilliant in their chosen areas of expertise, but also they’re a really good bunch who work unbelievably well together and bring great value to clients. When Lou and I set up the business, we wanted to provide creatives with somewhere they can be challenged, do wonderful work and have the freedom to shape what they do, and it feels like this is what the agency has become, again, still with plenty of scope for growth.
In addition to the in house team, we’ve loved collaborating more this year than we ever have before. From a range of film makers, designers, developers, copywriters and other agencies, it proves, to me at least, that the creative sector in Lincolnshire and the Humber is stronger than many realise. There’s a really bright future ahead, something which is emphasised by having welcomed in excess of ten young people to spend time with us on work experience this year, which leans into our desire to provide insight of the marketing world to the stars of tomorrow.
On a personal note, alongside the ‘day job’ of running the agency, I’ve enjoyed being part of Scunthorpe Tomorrow, Caistor Arts & Heritage Centre and look forward to joining another board in January…no spoilers but it’s influential in the visitor economy in Lincolnshire!
Since our team is so important to the success of the agency and our clients, I’ve asked them to give us some highlights of the year and some things to look out for in 2025. If anyone writes “AI” I may not return after the festive break….!

Rob Jefferson

Tim Prichard

Jo Allen

Katie Evans

Emily Ramsay
