How To Engage Your Customers on Social Media
User-Generated Content
User-generated content is very useful for a variety of reasons. It…- Encourages brand loyalty and social media engagement.
- Advertises your brand, product and/or services.
- Helps produce future posts and content for your pages, without much work from you.
- Share a picture of them using their product
- Comment what their favourite thing about your brand is
- Leave a review/testimonial of your products and/or services
- Get in touch with what content, products, or services they’d like to see from your brand. This will influence your content plan moving forwards.
Ask them to engage
If you don’t ask, you don’t get. Want customers to engage? Use the active voice and pronouns such as “you” to address them directly, asking them to check-in, comment, or click on a link you’re sharing. Ask yourself, what do you want people to do when they see your post? Make sure this is apparent in your copy with a call to action. Use the following examples as a template: “Wondering how many people tuned in to watch the World Cup final? Click here to find out: [insert link]” “How would you like to receive 10% off your next round of drinks? Check in next time you visit to receive an exclusive discount!” “What’s your go-to order on our smoothie menu? Let us know in the comments below!”Increase engagement across all of your social media channels
There’s nothing wrong with directing people to your other platforms. Extend the connection your Twitter followers have with your brand by encouraging them to like your Facebook page or follow you on Instagram, for instance. Do your followers subscribe to your email newsletter? If not, you should consider sharing a subscriber form on your page. The more your customers see your brand, the more likely they are to engage. This way, you’ll be at the forefront of their mind when they require one of your products or services.Add value with your content
‘Value’ is a word that is often bandied about when it comes to content marketing, but what does it actually mean? When creating a post, think: What impact will this have on our audience? Make sure there is a clear purpose behind every bit of content you produce. The purpose and value of a post could be one of the following:- Try making your audience laugh or marvel at your content, while remaining on brand and sticking to your tone of voice. Video marketing is a great option for engagement, as social networks tend to prioritise this type of content on the News Feed/timeline.
- Raise awareness of an upcoming event, occasion or update within your sector. For example, we often share social media related news, such as a new algorithm update or Facebook feature.
- Share tips, advice, and information to add value. “Did you know” posts will always intrigue followers, while blogs tend to prove valuable in terms of gaining clicks through to your website. The more you educate, the more you present yourself as an authoritative and trustworthy source of information.
- Adding value could simply be giving something away. Whether that’s a discount or prize draw is completely up to you. Remember to keep in line with Facebook Competition Rules, though.