Insights 2

A Talented New Hire For Our Growing Agency Knapton Wright has appointed Tim Pritchard as Head of Creative Development from September 2020. This follows the appointment of Rob Jefferson as Director of Marketing In October 2019, and increases the Brigg-based team to 8 employees. Tim studied 3D Animation at university and went on to work in Digital Marketing at HBP...

Nearly all COVID marketing and lockdown ads are the same. There, I said it. Don’t believe me? Watch this. https://www.youtube.com/watch?v=vM3J9jDoaTA&feature=youtu.be Unprecedented times… New normal… Stay at home… Thank you key workers… We get it. I’m not saying those messages aren’t important. They are. Nor am...

I know what you’re thinking: “Here we go, another letter from a CEO to promote his business and pretend he cares about his clients/customers...” Au contraire, mon petit chou-fleur. The next few paragraphs outline our approach to keeping our business and our clients moving during...

Storytelling in business is a fundamental yet often neglected aspect of content marketing. But think about it: if people don’t know your “why”, how can they care about your “what” or “how”? You may well have the best customer service or widest range of products,...

Local SEO is the process of ranking on search engines, applications, and maps when people nearby are searching for your products or services.  Appearing in the top Google search and map results should be a key element of marketing for any local business, and we’re...

By now, you’ve all probably heard about the importance of SEO in digital marketing. But why exactly are search rankings so crucial? And what metrics should you measure in your SEO reporting? Explore our guide to learn how to measure SEO performance. It’s very easy...

Keyword research is the foundation of your SEO strategy. To rank for the keywords that drive your business, you need to know how users search. By knowing this, you can write content that people want to read, link to and is ranked well on Google...

PR and Marketing… Pretty much the same thing, right? Well, no. Social media may have blurred the lines between marketing and public relations, but distinctions still exist between the two. A successful business needs both. The difference between PR and Marketing? Marketing and PR both...

Backlinks are an essential part of search engine optimisation (SEO): the art and science of generating traffic to your website through the likes of Google and Bing. Explore our guide to discover the basics of backlinks, including: What are they and why do they matter?...

With the rise of social media and self-serve online ads, it feels like traditional PR and communications have been largely forgotten, yet they remain a crucial part of every business’s marketing strategy. This is why we’ve spent the last few months developing our own PR...

Social Media is an ideal way for your business to weather the current storm. Used effectively, it allows you to keep in touch with your past and present customers, and remain visible to potential customers. Checking in with loyal customers, or engaging with potential new...

It’s easy to see how the vast issue of global warming can only seem relevant to huge corporations and conglomerates. But the idea that our environment can only be saved by the sustainability of giant companies is far from true. At Knapton Wright, we think...

Rob Jefferson, Director of Marketing here at Knapton Wright dives deep into a conundrum about whether a social media manager needs to use it in a personal capacity too. It started with a tweet, as it often does: https://twitter.com/jsstansel/status/1220702356880277505?s=20 Despite my present role and my...

Thanks to Google's forever-updating algorithms and complex jargon, on-page SEO (Search Engine Optimisation) is often regarded as a bit of a dark art in the world of digital marketing. But it doesn’t have to be. Follow our guide to discover how to conquer on-page SEO...

Coming into a new year (and a new decade!), we’ve got the beginning of the roaring twenties ahead of us, and now is a great time to look to the future. Using our crystal ball, we’ve made a list of all the crucial 2020 digital...

Personalise your browsing experience, save time and maximise efficiency with our go-to guide to Google Chrome Extensions for Digital Marketers. In the busy world of digital marketing, time is money. The more organised you are, the more time you save. The more time you save,...

Halloween is a time for trick or treating, pumpkin carving and apple bobbing. It's also a time for businesses and marketers to let their creative juices flow with fun campaigns and engaging content. Brexit confusion aside, 31st October 2019 was one of the best yet...

WhatsApp currently has 1.5 billion users and 1 billion daily active accounts, making it the most popular messaging app in the world. So, where better to direct your customers to get in touch with your business...? Thanks to Facebook's acquisition of WhatsApp in February 2014,...

In 2013, Facebook verification was introduced, allowing people and businesses to showcase their authenticity to their current and potential followers. Ensure your business appears genuine, authentic and verified on the social network by following this simple guide. Does My Page Need a Grey Facebook Tick? In...

Check out our Google Tag Manager tutorial to discover how to fully utilise the must-have tool for business owners and marketers. Helping to track and measure analytics and traffic, GTM is the perfect bit of kit to attribute your marketing success across multiple platforms. Not...

We believe in bringing fresh talent into the business as often as possible. Ella Fraser, a recent business management graduate, is our latest addition, so we asked her to provide her thoughts on the role a university education plays. From a young age, not going...

What do you do when you find someone who you know will add huge value to your business but you don’t really want to employ them? I found myself in this very position a little over a year ago whilst out on a bike ride...

Twitter has been around for over 13 years now, yet there are still some social media users who are unsure of how to use the platform effectively. From tweet techniques to settings and perks, our latest guide answers what you've been asking Google about Twitter......