Insights 5

Recent research carried out by the Federation of Small Businesses reveals that as many as 90% of small businesses may not be prepared for the new General Data Protection Regulation (GDPR) that comes into force across the EU on 25th May 2018. And 18% of SMBs are completely unaware of it. Though these figures are quite startling, they’re not really...

In the aftermath of Facebook’s Cambridge Analytica fiasco, and Mark Zuckerberg’s testimonial before US Congress, people are beginning to question just how much personal information Facebook has about them. While many are aware of how much their information is harvested, some are shocked to find...

We see them every day on our news feeds, but how many of us are aware of the rules regarding Facebook competitions? From “Like and share” to “tag and comment”, this blog post offers everything you need to know in order to play by the...

Timing is critical on social media. Get it right, and you tremendously increase your chances of high engagement rates. Get it wrong, and you risk nobody seeing your carefully crafted post. But when is the best time to post on social media? Getting to grips...

Video currently accounts for 67% of all consumer internet traffic, and this figure is set to increase to 80% by 2021. Now is the perfect time to enhance your social media strategy and get your business’s name out there with video marketing. Why Use Video...

The recent crisis regarding Cambridge Analytica has increased people’s concerns about their personal data online. So much so, the hashtag #DeleteFacebook was trending on Twitter on Tuesday morning. While we’re not an online security agency, we felt it important – in light of the recent...

Read Time: 4 Minutes Twitter says the number one reason people use the site is to “discover something new and interesting”. Could your business be the 'something new and interesting' users are looking for? Here are 10 reasons why you should use Twitter for business:...

The day after International Women’s Day, I began writing this blog about Vero – the social media app and ‘new Instagram’ that everyone should apparently download. What’s ironic is that, of the 20 employees listed on Vero’s website, only one is a woman. “Our intention...

With millions of daily active users, social media platforms are the perfect place for promoting your events. Follow our tips to learn how to promote an event on social media sites such as Facebook, Twitter, Instagram and LinkedIn. Promoting an Event on Facebook Create a...

Estimated Read Time: 4 mins With talk of Facebook peaking, our very own Office Manager and self-confessed social media detoxer decided to give Twitter a go. Ever wondered what the microblogging site is like for a newcomer? Wonder no more... Last year I left Facebook.  I...

Read Time: 4 minutes LinkedIn is the world’s largest professional network, with 500 million users. Below, we detail 12 quick and simple tips to perfect your digital marketing, increase followers and optimize your LinkedIn presence. Engage your employees Ensure your employees list your page as...

“Pages are for businesses, brands, organizations and public figures to share their stories and connect with people.” Sounds great, right? But how do you create a Facebook page for your business? Read Time: 5 mins Do I need a personal account to have a Facebook...

Facebook Communities Summit Europe Key Takeaways: The introduction of Watch Party, a new tool that allows you to co-watch a video. Facebook Community Leaders Programme Facebook doubles its content review team to 20,000, while also expanding its tools team to combat fake news, bullying, harassment...

When used effectively, Facebook can be one of the greatest assets to your marketing strategy. Mark Zuckerberg’s social network has become a massive part of our daily lives; personal and professional. 42% of marketers report that Facebook is critical to their business; but if that's...

Read Time: 2 minutes You always know when Facebook news feed algorithm changes are a big deal – Mark Zuckerberg announces them! In early January, he wrote about how posts from businesses, brands and media will be less prominent on the Facebook news feed. Since...

Read Time: 3.5 minutes Safer Internet Day (#SID2018) is fast approaching (6th Feb) so we thought it would be a great time to discuss cybersecurity and the importance of keeping your business safe online. In 2017 we were hit by the NHS cyber attack and...

Last week most of the Knapton Wright team descended on the Lincolnshire Showground for the annual Lincolnshire Business Expo, joining a variety of exceptional people and businesses, not to mention the collection of fantastic freebies! The Knapton Wright office is now full of pens, notepads, and cupcakes...

In 2013, Facebook verification was introduced, allowing people and businesses to showcase their authenticity to their current and potential followers. Getting a verified Facebook account is now easier than ever, especially for local business pages. Follow our simple, easy-to-follow steps and you'll learn how to verify...

Read Time: 3.5 mins Are you looking to expand the reach of your business's social media marketing abroad? There are many different aspects you should consider first; one of the most important of which is the use of colour in advertising. A remarkable advantage of social...

Read Time: 3 mins Christmas is a time for unwrapping presents and stuffing our faces with delicious food and treats, but recently it is also synonymous with festive adverts and marketing. Brands spent a record £6bn on Christmas advertising this year, which is a 40%...