Insights 4

New Conversion Metrics Coming to Facebook Analytics
Metrics are everything when it comes to social media. Without them, you'd struggle to measure the success of, and subsequently improve, your content and adverts. Facebook analytics cover everything from likes, comments and web traffic, right on through to what visitors from Facebook are specifically doing on your website. Are they reading blogs? Making purchases? What do they like? What don't they...
Facebook Messenger Marketing: Is Your Business Making The Most Of It?
A 2016 study showed that 53% of consumers are more likely to shop with a business they can message directly. Is your business using Facebook Messenger marketing to its full potential? If not, you could be missing out on valuable leads and sales. Below, we...
Everything you need to know about Facebook offers
Everything you need to know about Facebook offers
Are you looking to maximise the reach and effectiveness of a promotion, sale or offer? Add to your existing content and attract new and existing customers to your business by using Facebook Offers. What is the Facebook offer feature? With this feature, you can share...
The Go-To Guide To Facebook Page Templates
The Go-To Guide To Facebook Page Templates
Facebook Pages are changing, with the social network introducing new templates to further encourage users to engage with your business. If you own a Facebook business page, you may have recently received a notification informing you of an upcoming layout change. This is no reason to...
Algorithms - A beginner
Algorithms - A beginner's guide to what they are, how they're used, and how to beat them
When I was studying Marketing at university in the 1990s, I shared a house with a girl who was studying for a degree in Computer Science. The coursework she did, textbooks she read and chat she had with her fellow Computer Scientists who visited the...
How To Engage Your Customers on Social Media
How To Engage Your Customers on Social Media
Social media engagement has never been more crucial, with algorithms changing and business page reach being sacrificed for individual users’ content. The more engagement your posts receive, the more likely they will appear on users’ newsfeeds and timelines. Competition for space on the newsfeed is...
How To Add A Facebook Tracking Pixel To Your Website
How To Add A Facebook Tracking Pixel To Your Website
If you don’t have a Facebook page, you need one. If you do but don’t have Business Manager then you need to set this up – find out how to do both of these things with this handy guide on creating a Facebook page and...
Why Twitter Shouldn’t Get an Edit Button
Why Twitter Shouldn’t Get an Edit Button
If you’re an active Twitter user, it won’t be difficult to remember a time where you’ve composed and posted a tweet – only to find an error after. Without an edit button like on Facebook, Instagram, and LinkedIn, you’re forced to copy, delete, amend, and post...
Master Facebook Recruitment with Job Postings
Master Facebook Recruitment with Job Postings
Does your business have a job vacancy? Thinking of promoting it on social media? We would strongly recommend using Facebook’s Job Postings. Having recently used Job Postings and the Facebook Jobs Page to great success for one of our clients, we can certainly vouch for...
Twitter begins mass bot removal
Twitter begins mass bot removal
“We are committed to building trust and encouraging healthy conversation”, Twitter announced as they revealed they are removing millions of locked accounts from the platform. What is a locked account? A locked account is one that “appears to have exhibited automated behaviour that violets Twitter...
Facebook Ad targeting | The musings of a former Facebook employee
Facebook Ad targeting | The musings of a former Facebook employee
Since I spent three and half fascinating years working at Facebook’s London HQ, I feel I have a different relationship with it from day-to-day users. I often find myself reflecting on how people perceive “the social media giant” (as it’s often called) from the outside....
Football May Not Be Coming Home, But Social Media Has
Football May Not Be Coming Home, But Social Media Has
For all the bad press that Facebook, Twitter and Instagram get for spreading bad news and ill will, the past couple of weeks have really shown the positive side of social media. And by that, I mean the positive side of people – after all,...
Social Media Ads Are Becoming More Transparent
Social Media Ads Are Becoming More Transparent
Social networking sites such as Facebook and Twitter have increased their transparency when it comes to paid advertisements. In light of the recent data scandal, the two social media giants are providing more information than ever before in an effort to enhance their user experience,...
Who would win the World Cup if matches were decided by Facebook likes?
Who would win the World Cup if matches were decided by Facebook likes?
The World Cup is in full swing and football is coming home! Well, potentially... although not according to our predictions. We have put together a wall chart that determines the winner of each match by the amount of Facebook likes each national team's official page has....
Social Media Jargon Buster: What is an API?
Social Media Jargon Buster: What is an API?
The first and easiest question to answer is… What does API stand for? API stands for application programming interface. If this hasn’t cleared things up for you, don’t worry, we’re here to simplify the jargon. Essentially, an API is a set of rules and guidelines...
Using Social Media To Recruit & Build Your Dream Team
Using Social Media To Recruit & Build Your Dream Team
94% of professional recruiters post jobs on social media, and 67% expect competition for candidates to increase. So, how do you ensure you not only find the right candidates, but also convince them that your business is the place to be? Social media. Follow these...
Facebook announces long overdue changes to its third-party app access
Facebook announces long overdue changes to its third-party app access
As part of Facebook’s ongoing efforts to “clean up” its platform and reduce spam, on 26th July 2018 it will finally revoke the permissions of apps such as Buffer and Hootsuite that enable people to publish to their Facebook profile. Why have I written “finally”? Simple: for years...
ANNOUNCED: The Facebook World Cup XI
ANNOUNCED: The Facebook World Cup XI
11 players, 449 million collective Facebook followers. We've put together a team of the most popular players on Facebook to feature at this year's FIFA World Cup. Key takeaways: Cristiano Ronaldo is the most popular player on Facebook with 122m likes. Only one Premier League...
Facebook Customer Service: Improve Yours With Automated, Instant Message Replies
Facebook Customer Service: Improve Yours With Automated, Instant Message Replies
Keeping current, potential and former customers happy is a monumental part of business that has extended itself to social media. Instant replies can be a great way to maximise your Facebook customer service. Here’s how you can turn on automated responses to customer queries on...
Key announcements from the Facebook F8 Conference
Key announcements from the Facebook F8 Conference
The Facebook F8 Conference is "where developers and businesses explore what's next in technology.” This year’s F8 was arguably Facebook’s most crucial given the recent negative press and public opinion of the social network. Taking place 1-2nd May, the annual event highlights “the new products and...
Keep calm, it
Keep calm, it's only the GDPR
Recent research carried out by the Federation of Small Businesses reveals that as many as 90% of small businesses may not be prepared for the new General Data Protection Regulation (GDPR) that comes into force across the EU on 25th May 2018. And 18% of...
What personal information does Facebook have about you?
What personal information does Facebook have about you?
In the aftermath of Facebook’s Cambridge Analytica fiasco, and Mark Zuckerberg’s testimonial before US Congress, people are beginning to question just how much personal information Facebook has about them. While many are aware of how much their information is harvested, some are shocked to find...
2018 Facebook Competition Rules
2018 Facebook Competition Rules
We see them every day on our news feeds, but how many of us are aware of the rules regarding Facebook competitions? From “Like and share” to “tag and comment”, this blog post offers everything you need to know in order to play by the...
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