Insights 4

There is certainly a correlation between the rise in mental health issues and the rise of social media. We’re no longer subject to the communications of those around us or the papers, we now find ourselves constantly barraged by the opinions and fake news from masses of the global population. We are no longer made up of our own stream...

Christmas jumpers on, business cards in hand, and a festive stall unpacked, the Knapton Wright team were ready to take Business Hive Live by storm earlier this month. Hosted by Grimsby Business Hive and taking place at Grimsby Auditorium, the event is a key date in the...

As marketers we get used to giving advice, whether that’s one-on-one consultation meetings or through email exchanges. I’ve also done a number of group training sessions and workshops with a handful of people to cover a topic or as part of a strategy session. Something...

Tormenting tricks, tasty treats, creative costumes… This can only mean one thing: it’s nearly Halloween! October 31st is one of our favourite times of the year, not just for the spooks, but also because it’s when brands let their imaginations run wild with their Halloween...

Every business has the same goal, to create walking advocates for their brand, product or service. This may be an indirect result for some, and a concerted effort for others. When it comes to citizenM, they seem to have nailed the genre. Last year, my...

The summer has come to a crashing halt, the continual heatwave replaced by autumnal temperatures and Christmas is officially on the radar. Head on to social media and everyone has at least one friend counting down to the festive season. There are rumours doing the...

Metrics are everything when it comes to social media. Without them, you'd struggle to measure the success of, and subsequently improve, your content and adverts. Facebook analytics cover everything from likes, comments and web traffic, right on through to what visitors from Facebook are specifically doing on...

A 2016 study showed that 53% of consumers are more likely to shop with a business they can message directly. Is your business using Facebook Messenger marketing to its full potential? If not, you could be missing out on valuable leads and sales. Below, we...

Are you looking to maximise the reach and effectiveness of a promotion, sale or offer? Add to your existing content and attract new and existing customers to your business by using Facebook Offers. What is the Facebook offer feature? With this feature, you can share...

Facebook Pages are changing, with the social network introducing new templates to further encourage users to engage with your business. If you own a Facebook business page, you may have recently received a notification informing you of an upcoming layout change. This is no reason to...

When I was studying Marketing at university in the 1990s, I shared a house with a girl who was studying for a degree in Computer Science. The coursework she did, textbooks she read and chat she had with her fellow Computer Scientists who visited the...

Social media engagement has never been more crucial, with algorithms changing and business page reach being sacrificed for individual users’ content. The more engagement your posts receive, the more likely they will appear on users’ newsfeeds and timelines. Competition for space on the newsfeed is...

If you don’t have a Facebook page, you need one. If you do but don’t have Business Manager then you need to set this up – find out how to do both of these things with this handy guide on creating a Facebook page and...

If you’re an active Twitter user, it won’t be difficult to remember a time where you’ve composed and posted a tweet – only to find an error after. Without an edit button like on Facebook, Instagram, and LinkedIn, you’re forced to copy, delete, amend, and post...

Does your business have a job vacancy? Thinking of promoting it on social media? We would strongly recommend using Facebook’s Job Postings. Having recently used Job Postings and the Facebook Jobs Page to great success for one of our clients, we can certainly vouch for...

“We are committed to building trust and encouraging healthy conversation”, Twitter announced as they revealed they are removing millions of locked accounts from the platform. What is a locked account? A locked account is one that “appears to have exhibited automated behaviour that violets Twitter...

Since I spent three and half fascinating years working at Facebook’s London HQ, I feel I have a different relationship with it from day-to-day users. I often find myself reflecting on how people perceive “the social media giant” (as it’s often called) from the outside....

For all the bad press that Facebook, Twitter and Instagram get for spreading bad news and ill will, the past couple of weeks have really shown the positive side of social media. And by that, I mean the positive side of people – after all,...

Social networking sites such as Facebook and Twitter have increased their transparency when it comes to paid advertisements. In light of the recent data scandal, the two social media giants are providing more information than ever before in an effort to enhance their user experience,...

The World Cup is in full swing and football is coming home! Well, potentially... although not according to our predictions. We have put together a wall chart that determines the winner of each match by the amount of Facebook likes each national team's official page has....

The first and easiest question to answer is… What does API stand for? API stands for application programming interface. If this hasn’t cleared things up for you, don’t worry, we’re here to simplify the jargon. Essentially, an API is a set of rules and guidelines...

94% of professional recruiters post jobs on social media, and 67% expect competition for candidates to increase. So, how do you ensure you not only find the right candidates, but also convince them that your business is the place to be? Social media. Follow these...

As part of Facebook’s ongoing efforts to “clean up” its platform and reduce spam, on 26th July 2018 it will finally revoke the permissions of apps such as Buffer and Hootsuite that enable people to publish to their Facebook profile. Why have I written “finally”? Simple: for years...