Insights 4

Remarketing ads are 76% more likely to get clicks than regular ads... Learn all about them below! Picture this: someone has visited your website and is about to purchase something when the doorbell goes. It's their friend arriving for dinner. A couple of drinks and a catch-up later, they've forgotten about the item they were within seconds of purchasing and you've lost out on...

Last Wednesday, 80% of the Knapton Wright team headed south to the Lincolnshire Showground to take up our usual spot at the annual Lincolnshire Business Expo. Throw together some great talks, interesting networking and lots (and lots) of sweet treats, and you get what amounts to a pretty good day's...

I recently went to an ‘ICT for Growth’ workshop run by the Humber Local Enterprise Partnership, whose aim is to coordinate businesses, education providers and local authorities to ensure the huge period of growth the Humber Estuary is moving into is sustainable. Designed to educate attendees on how social media...

Christmas marketing has shifted from product and service-based messaging. Forget overly salesy campaigns, it's time to replace them with emotive, multiplatform experiences. Don't believe me? Watch the biggest Christmas adverts from the last few years and tell me I'm wrong. Brands are gradually moving away from peddling products...

Facebook Instant Articles are a fast, interactive alternative to hosting blogs on your website. Generating 30% more shares than regular articles, they are a fantastic digital marketing tool you can use to expand your social media reach and engagement. What are Facebook Instant Articles? Facebook describes...

Landing pages are often the gap between grabbing a user's attention and turning them into a customer or client. They are the focal point that you want your target market directed to. So, how do you make sure your landing pages are designed, worded and...

Knapton Wright prove Brigg is best in first interagency football match Last night saw Yarbrough Leisure Centre play host to the inaugural interagency football match as Knapton Wright (& Friends) dispatched Distract in thrilling fashion. There's always something romantic about a game of football under floodlights, and...

A well-written, enticing Google meta description could be the difference between a user clicking on your content as opposed to your competitors. Meta descriptions are pieces of text that accompany search engine results. These HTML attributes are there to provide summaries of your content when...

Over 300 million people use Instagram stories every day. Isn't it about time your business made the most of Instagram's Snapchat-inspired feature?

There is certainly a correlation between the rise in mental health issues and the rise of social media. We’re no longer subject to the communications of those around us or the papers, we now find ourselves constantly barraged by the opinions and fake news from...

Christmas jumpers on, business cards in hand, and a festive stall unpacked, the Knapton Wright team were ready to take Business Hive Live by storm earlier this month. Hosted by Grimsby Business Hive and taking place at Grimsby Auditorium, the event is a key date in the...

As marketers we get used to giving advice, whether that’s one-on-one consultation meetings or through email exchanges. I’ve also done a number of group training sessions and workshops with a handful of people to cover a topic or as part of a strategy session. Something...

Tormenting tricks, tasty treats, creative costumes… This can only mean one thing: it’s nearly Halloween! October 31st is one of our favourite times of the year, not just for the spooks, but also because it’s when brands let their imaginations run wild with their Halloween...

Every business has the same goal, to create walking advocates for their brand, product or service. This may be an indirect result for some, and a concerted effort for others. When it comes to citizenM, they seem to have nailed the genre. Last year, my...

The summer has come to a crashing halt, the continual heatwave replaced by autumnal temperatures and Christmas is officially on the radar. Head on to social media and everyone has at least one friend counting down to the festive season. There are rumours doing the...

Metrics are everything when it comes to social media. Without them, you'd struggle to measure the success of, and subsequently improve, your content and adverts. Facebook analytics cover everything from likes, comments and web traffic, right on through to what visitors from Facebook are specifically doing on...

A 2016 study showed that 53% of consumers are more likely to shop with a business they can message directly. Is your business using Facebook Messenger marketing to its full potential? If not, you could be missing out on valuable leads and sales. Below, we...

Are you looking to maximise the reach and effectiveness of a promotion, sale or offer? Add to your existing content and attract new and existing customers to your business by using Facebook Offers. What is the Facebook offer feature? With this feature, you can share...

Facebook Pages are changing, with the social network introducing new templates to further encourage users to engage with your business. If you own a Facebook business page, you may have recently received a notification informing you of an upcoming layout change. This is no reason to...

When I was studying Marketing at university in the 1990s, I shared a house with a girl who was studying for a degree in Computer Science. The coursework she did, textbooks she read and chat she had with her fellow Computer Scientists who visited the...

Social media engagement has never been more crucial, with algorithms changing and business page reach being sacrificed for individual users’ content. The more engagement your posts receive, the more likely they will appear on users’ newsfeeds and timelines. Competition for space on the newsfeed is...

If you don’t have a Facebook page, you need one. If you do but don’t have Business Manager then you need to set this up – find out how to do both of these things with this handy guide on creating a Facebook page and...

If you’re an active Twitter user, it won’t be difficult to remember a time where you’ve composed and posted a tweet – only to find an error after. Without an edit button like on Facebook, Instagram, and LinkedIn, you’re forced to copy, delete, amend, and post...

Does your business have a job vacancy? Thinking of promoting it on social media? We would strongly recommend using Facebook’s Job Postings. Having recently used Job Postings and the Facebook Jobs Page to great success for one of our clients, we can certainly vouch for...