Insights 3

Google Optimize: Test & Monitor Website Changes
Google Optimize: Test & Monitor Website Changes
What if we told you that you could edit various elements of your website, without needing to learn code or dive deep into WordPress or Wix? Enter, Google Optimize. What is Google Optimize? Google Optimize is yet another fantastic bit of kit in the tech giant's arsenal of digital tools. It enables you to test and run experiments with various...
How To Run a Successful Facebook Like Campaign
How To Run a Successful Facebook Like Campaign
When it comes to social media marketing, it's important to remember that your audience should always focus more on quality than quantity. However, the more of your target market you reach, the more likely you are to attract leads and sales. It's also worth noting...
Why You Should Be Using Facebook Catalogs & Collection Ads
Why You Should Be Using Facebook Catalogs & Collection Ads
You've heard them mentioned in the odd marketing meeting; seen them name-dropped in tech articles and updates, but how aware are you of the full potential of Facebook Catalogs and Collection Ads? If the answer is anything but 'Extremely', we recommend reading our guide on...
Top 5 Tips To Increase Twitter Followers For Free
Top 5 Tips To Increase Twitter Followers For Free
A strong following on Twitter can do wonders for your business, expanding your brand awareness, messaging, reach and online presence. Here are five sure-fire ways to increase your Twitter followers, without sacrificing on quality... 1) Use hashtags Tweets with hashtags get double the engagement than...
The Most-Googled Questions About Facebook, Answered
The Most-Googled Questions About Facebook, Answered
For some, Facebook is an absolute minefield of complications and unsolved mysteries, particularly when it comes to digital marketing. While most see it as a necessity in modern-day business (and their social lives) not everyone quite understands the ins and outs of the social network....
Support Ollie
Support Ollie's Fundraising for Parkinson's UK
Every hour, 2 people in the UK are told they have Parkinson's, with the estimated number of people diagnosed currently sitting at around 145,000. Parkinson's is a condition that is rather close to home for me and my family: one of my loved ones was...
What Is Facebook Campaign Budget Optimisation?
What Is Facebook Campaign Budget Optimisation?
Campaign Budget Optimisation (CBO) was first released by Facebook in November 2017 before being properly rolled out almost exactly a year later. Now, it has been announced that selected accounts will be automatically converted to CBO from September this year. "Campaign Budget Optimisation is a...
SearchLeeds 2019 | 3 Key Takeaways From My First Trip
SearchLeeds 2019 | 3 Key Takeaways From My First Trip
On Thursday 20th June, Jonathan and I made the exciting trip to SearchLeeds 2019, "the largest digital conference in the north of England". A day chocked full of intriguing insights, terrific tips and priceless pointers, the event did not disappoint, with over 2,000 people attending....
How To Deal With A Negative Comment on Your Business
How To Deal With A Negative Comment on Your Business's Social Media
The last thing you want is for an aggravated customer to vent their frustrations on your page for all of your followers to see. How do you avoid this while still getting to the bottom of the issue (and hopefully solving it)? Take the conversation offline.
Facebook Pixel Changes - How Will This Affect Marketers?
Facebook Pixel Changes - How Will This Affect Marketers?
Last year, following privacy scandals, Facebook told us that it would launch a tool called Clear History. Last week, it was announced that they will allow users to disconnect all off-Facebook activities for ad targeting. This is the key standout message for marketers: “Targeting options...
How to Start Your Digital Spring Clean
How to Start Your Digital Spring Clean
If you’re frequently active on social media - as the majority of us are - it’s easy for our accounts to get cluttered and neglected. While a spring clean is most associated with tidying your home, why stop there? Start your digital spring clean today!...
How To Run Effective Twitter Competitions & Giveaways
How To Run Effective Twitter Competitions & Giveaways
Twitter competitions are a superb way to engage your audience and gain new followers. Unsure where to start with your promotion? Follow our guide to pick up the important rules, tips and strategies you need to know in order to run the perfect Twitter promotion!...
Is Buying Marketing Data & Email Lists Legal?
Is Buying Marketing Data & Email Lists Legal?
Explore our guide to discover everything there is to know about bought marketing data, including: What is bought data and where does it come from? How do you buy it?What are the risks involved with buying email marketing lists? Is it GDPR compliant and legal to buy email addresses?
Your Instagram Competition Rules Guide
Your Instagram Competition Rules Guide
If you’re trying to gain some more recognition from Instagram users, competitions and giveaways are an excellent way to generate engagement and boost your brand presence. However, like with any social media platform, it’s important to make sure everything is in order before you hit...
2022 Facebook Competition Rules
2022 Facebook Competition Rules
Been on social media lately? Then it's likely you've scrolled past a Facebook competition. From "Like to win" prize draws to "Tag to enter" giveaways, these are used by some of the biggest brands in the world. But are they breaking Facebook's rules? Facebook's Policies...
Email Subject Lines - 5 Steps to Improve Open Rates
Email Subject Lines - 5 Steps to Improve Open Rates
Creating a perfectly crafted email without thinking of an engaging, enticing subject line is the same as painting a masterpiece and hiding it behind a brick wall. Essentially, all of your efforts are wasted. Follow our email marketing guide to learn how to draft subject...
Custom Audiences, Display Network... Lookalikes... Your Go-To Guide To Remarketing
Custom Audiences, Display Network... Lookalikes... Your Go-To Guide To Remarketing
Remarketing ads are 76% more likely to get clicks than regular ads... Learn all about them below! Picture this: someone has visited your website and is about to purchase something when the doorbell goes. It's their friend arriving for dinner. A couple of drinks and a catch-up later, they've...
5 Things We Took From The Lincolnshire Business Expo
5 Things We Took From The Lincolnshire Business Expo
Last Wednesday, 80% of the Knapton Wright team headed south to the Lincolnshire Showground to take up our usual spot at the annual Lincolnshire Business Expo. Throw together some great talks, interesting networking and lots (and lots) of sweet treats, and you get what amounts to a pretty good day's...
Every Day
Every Day's a School Day: The Importance of Going Back to Basics
I recently went to an ‘ICT for Growth’ workshop run by the Humber Local Enterprise Partnership, whose aim is to coordinate businesses, education providers and local authorities to ensure the huge period of growth the Humber Estuary is moving into is sustainable. Designed to educate attendees on how social media...
Christmas Marketing: What Can We Learn From The Big Brands?
Christmas Marketing: What Can We Learn From The Big Brands?
Christmas marketing has shifted from product and service-based messaging. Forget overly salesy campaigns, it's time to replace them with emotive, multiplatform experiences. Don't believe me? Watch the biggest Christmas adverts from the last few years and tell me I'm wrong. Brands are gradually moving away from peddling products...
Facebook Instant Articles: How & Why You Should Be Using Them
Facebook Instant Articles: How & Why You Should Be Using Them
Facebook Instant Articles are a fast, interactive alternative to hosting blogs on your website. Generating 30% more shares than regular articles, they are a fantastic digital marketing tool you can use to expand your social media reach and engagement. What are Facebook Instant Articles? Facebook describes...
A Recipe For Designing The Perfect Landing Page
A Recipe For Designing The Perfect Landing Page
Landing pages are often the gap between grabbing a user's attention and turning them into a customer or client. They are the focal point that you want your target market directed to. So, how do you make sure your landing pages are designed, worded and...
Knapton Wright Stun Distract With Emphatic 6-A-Side Victory
Knapton Wright Stun Distract With Emphatic 6-A-Side Victory
Knapton Wright prove Brigg is best in first interagency football match Last night saw Yarbrough Leisure Centre play host to the inaugural interagency football match as Knapton Wright (& Friends) dispatched Distract in thrilling fashion. There's always something romantic about a game of football under floodlights, and...
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