Insights 6

From catwalk to closet, social media has changed the way the fast fashion industry works by speeding up the process. The Fast Fashion industry reflects the demand for speed in retail trading. Over the past 3 years, the movement of styles from fashion shows to consumers has increased by 21%. Social media platforms such as Instagram and Pinterest have become...

Digital marketing is ever-changing, with different algorithms coming into play on Google and social media alike. By planning well, businesses can save time and create more effective content, here we’ll take a look at some simple processes to get your social media marketing ready for...

Read Time: 2 mins When I hear the words ‘family meal’, the image that springs to my mind is the Bisto family noisily preparing for Sunday lunch. For many, meal times are an occasion when families sit down together and catch up, or friends gather...

Reading time: 2 minutes, 20 seconds. On October 25th 2017, Sophia became a Saudi Arabian citizen. This new citizenship is the first of its kind, though probably not the last. Sophia was born of the Hanson family, based in Hong Kong, and has enjoyed a celebrity...

Read Time: 2.5 minutes  So, after trialling it for several weeks, Twitter has doubled its character limit, arguably abandoning the very thing that made it so unique in the first place. “Trying to cram your thoughts into a Tweet – we’ve all been there, and it’s...

Reading time: 3 minutes, 33 seconds. Halloween is one of the many key dates to add to your year-long marketing calendar. According to Sainsbury’s, the spooky night is now the third-biggest retail event of the year, behind Black Friday and New Year’s Eve. 2017 looks set...

What sells modern cinema to the masses? The quality of the film, or the quality of the marketing? This is a question that could apply to many industries, and to answer it, we must explore the concept of viral marketing. Has the relationship between social...

Reading Time: 3:40 minutes The festive season is approaching and every business - small or large - will be embracing the Christmas spirit to help raise brand awareness and add smiles to their customers’ faces. Social media is now a part of our everyday life,...

Reading Time: 2.50 minutes One of the main benefits of using social media marketing for your business is that it can cost less compared to other forms of marketing, but the rewards have the potential to be endless.  We consider 5 reasons why a business...

Are you struggling to find ‘stuff’ to post about on your business page? We’ve all been there! But don’t worry, our content marketing agency experts may be able to help you with your marketing… Those first steps So, what exactly does content creation mean? “Creation...

A blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and help you to reach new markets and help businesses...

Reading time: 3 minutes, 5 seconds. Over a decade ago when people first started logging into social media, all you could really do was stay in touch with friends and family. And at the time, that’s all people wanted it for. However, over the years, social...

Reading Time: 2.30 minutes Tragic events such as terrorist attacks require an organisation to act carefully regarding how it responds on social media. With opinions differing about how one should comment on these kind of events, there are no standard guidelines as to what an...

Read Time: 5 minutes The domestic football season is officially over. As always, trophies have been won, dreams have been achieved and for some, hopes have been diminished. We thought we’d look back on the last 10 months from a social media point of view,...

Read Time: 2.75 mins Social media has people at its heart. Without people, it would be empty. We asked Esther Swaby, a budding young creative writer, to address a topic of her choice, and she chose to focus on inclusion on social media. June is...

Read Time:  2 minutes Your customers are online and very much reachable via social media. Here are 10 up-to-date statistics that will blow your mind! 10. Generation X A surprising statistic that indicates that Gen X (ages 35-49) love social media the most with an...

Read Time: 4.5 minutes Are you a professional? Entrepreneur? Small-business owner? Start-up? Whatever category you fall into you may be aware that using social media is a necessary part of doing business in the 21st century. There are many social media platforms and choosing the...