What did they come to us wanting?
Scunthorpe United Football Club came to us, initially, to rebuild their website, which has been a crucial resource for their community, fans, and supporters. In urgent need of a complete overhaul - the club was navigating a critical period, both emotionally and structurally, following a near collapse in 2023 - as a parting of ways from the EFL was approaching, they needed a digital platform that could not only replace their old site but also scale with their future goals.
What did that actually translate to?
In reality, that meant creating a brand-new, fully integrated website that met tight deadlines, seamlessly incorporated real-time data across fixtures, results, and player profiles, and offered a better experience for fans while remaining familiar in style. The new site needed to offer ease of use and maintain a steady user experience while giving us the space and platform to easily introduce future improvements and customisations aligned with Scunthorpe United’s aspirations to put the fans and its community at the heart of the club.
What results were generated by this strategy/product development? (Did it work?)
Yes, the newly launched site went live smoothly and has already improved the fan experience through mobile optimisation, on-brand design, and practical new features like calendar integrations for match fixtures. As a responsive, high-traffic site with efficient, user-friendly updates, it now provides Scunthorpe United FC with a solid foundation to continue expanding its online presence and engaging its loyal fanbase as the club rebuilds its standing in English football.
What they said:
"We are delighted to be working with Knapton Wright moving forward as we say goodbye to EFL Digital... Having met with Alex and Rob on a number of occasions to align our visions for the next 12 months, it became abundantly clear how hard Knapton Wright would work in delivering us a fantastic product that the club, and most importantly you, as the supporters, could be proud of. This is just the start of a fantastic partnership... [they] are both as passionate as we are about the end product being perfect, so I've got no doubt that’s what we will have to offer during the forthcoming season.” - James Moody, Scunthorpe United Media, Ticketing and Retail Manager
Our journey with Scunthorpe United FC has only just begun. Supporting such a valued community institution during a critical time is a unique honour, and we’re thrilled to deliver a fast, flexible, and future-proofed website that grows with the club’s ambitions. Here’s to the next 125 years of Iron football - up the Iron!
