Alex Wright
Managing Director
“A non-negotiable part of our marketing approach - and life - is asking ‘so what?’”
Developing our popular and successful KnapChat interview series from a few years ago into a podcast felt like a natural progression. It gives us the opportunity not only to learn from brilliant and fascinating guests, but also to share what we’re learning with people outside the agency. KnapChat, the podcast, is here to ask successful people and planet-friendly entrepreneurs how and why they do what they do, to find out the difference they’re making, and for listeners and viewers to reflect on what we talk about and ask themselves how they could pull on a few more threads. We want you to leave with more questions than answers, but they should be questions for yourself that help you take a ‘so what’ attitude into everything you do to make the planet a better place.
Read on
This isn’t just a podcast, it’s a space for real, honest conversations about the connection between sustainability and community. At a time when both topics have never felt more urgent, it felt right to explore what it means to build a better future from the ground up.
Where sustainability and community mix, we’re proud to bring you ‘People, Planet, Podcast’, hosted by our founder, Alex Wright.

Over every season, each episode features guests from a wide range of industries and backgrounds. Some are business leaders, others are community champions, but one thing they all have in common is that they are passionate about driving positive change. With Alex ‘guiding’ the conversation - which, if you’ve ever met Alex you’ll know that keeping him on track is a struggle, especially with a 30-minute time limit - Knapchat explores how sustainable practices in business can benefit local communities, how grassroots initiatives are shaping the way we live and work, and how collaboration between people, organisations, and sectors can lead to real progress. Each season also digs into how the everyday actions of individuals can have a lasting collective impact.

After recording Season One at the Hebb & Griff studio in Scunthorpe, we decided to bring Season Two home and create our own studio backdrop at KW HQ, which was no mean feat! The new series follows in the footsteps of Season One and offers up more practical insights, inspiring stories, and the shared belief that small steps can lead to big change, all in no more than 30 minutes per episode.

Knapchat, let's be 'aving ya!

Whether you're tuning in to learn, be inspired, or to get involved, we're glad you're here...
The Knapton Wright podcast is for anyone who believes in the power of community and the importance of sustainability, and how the two are deeply intertwined.

Take some time out to listen to our first two seasons. We’d love to know what you think? And, if they strike a serious chord, you’re doing interesting work in this space or have a story to tell, we’d love to hear from you about getting involved with Season Three.

Let’s spark some change, one conversation at a time.
#KnapChat: Comedian Ian Smith Talks Stand-Up, Podcasts & YouTube
#KnapChat: Comedian Ian Smith Talks Stand-Up, Podcasts & YouTube
Our first entry in our brand-new #KnapChat series is a fascinating conversation with award-winning comedian, actor and writer Ian Smith, who tells us how the digital world has impacted the entertainment industry, his career and the relationships he's built through gigging and online networks. Some of you may recognise Ian Smith from The Magic Sponge, the chart-topping Dave football-comedy podcast he hosts alongside fellow...
#KnapChat: Ann-Marie Gilbert on Finding Motivation & Inspiration in a Digital World
#KnapChat: Ann-Marie Gilbert on Finding Motivation & Inspiration in a Digital World
As a Digital Coach at Google and CEO of her own empowering online hub for women, Ann-Marie Gilbert believes passionately that everyone has the ability to become their own success story, and the digital world is a powerful avenue in which to build it. In addition to graduating...
#KnapChat: Intellectual Property Lawyer On Building Brand Value and Trust
#KnapChat: Intellectual Property Lawyer On Building Brand Value and Trust
John Coldham is an Intellectual Property lawyer who specialises in brand and design. As a partner at international law firm Gowling WLG, he has worked with some of the biggest brands in the world, advising and acting on behalf of the likes of Dyson, Unilever and...
#KnapChat: Richard Askam, The Man Behind Coca-Cola
#KnapChat: Richard Askam, The Man Behind Coca-Cola's Share A Coke Campaign, on the Value of Personalisation
From lugging 70kg of wine up a hilly Italian vineyard to spearheading Coca-Cola’s Share a Coke campaign, our latest #KnapChat entry explores how Richard Askam's unique journey has helped him become an expert in building relationships and breaking down barriers between brands and consumers. Richard Askam has worked with some of the biggest...
#KnapChat | Garry Bainbridge: “Discipline Equals Freedom”
#KnapChat | Garry Bainbridge: “Discipline Equals Freedom”
A world-class yachtsman turned fish entrepreneur, Garry Bainbridge has Grimsby running through his veins. Sitting down in the Ish Fish offices, what you see is what you get from the proud Grimbarian. Upbeat and positive, the desire for success is clear and Ish Fish is a brand...
#KnapChat | Cafe Owner Lisa Hepworth on Building Relationships
#KnapChat | Cafe Owner Lisa Hepworth on Building Relationships
Being a business owner requires courage, hard work and a strong passion for building relationships. This has never been more prevalent than in the hospitality industry, something Lisa Hepworth has learned since becoming the proud co-owner of Mowbrays. Located in the heart of Haxey, North Lincolnshire, Mowbrays is...
#KnapChat: Glenn Fisher Talks Copywriting & His Journey To Becoming A Published Author
#KnapChat: Glenn Fisher Talks Copywriting & His Journey To Becoming A Published Author
A writer in a hipster cafe? It’s a cliche as old as, well, the 21st century. But that’s exactly how I met Glenn Fisher, sat writing in Riverhead Coffee, Cleethorpes. We got chatting about his journey to becoming an author and speaker. “I quite like...
#KnapChat | Ivan Heneghan on Living A Braver Life
#KnapChat | Ivan Heneghan on Living A Braver Life
On 10th September 2012, Ivan Heneghan suffered a brain haemorrhage while preparing for a football match. He was 32 years old. In the couple of years that followed, he had trouble swallowing. He lost confidence in his speech and, at times, would wake up in the middle...
#KnapChat: Dr Louise Dann, United Nations
#KnapChat: Dr Louise Dann, United Nations' Resource & Partnerships Advisor, on Digital Media & Health
“I’ve seen a lot of places and sadly a lot of poverty and inequality, but I always see hope, ambition and a determination to give a better life for the next generation,” says Dr Louise Dann, Resource and Partnerships Advisor at United Nations. Louise’s job...
#KnapChat | The Economist & National Prison Radio
#KnapChat | The Economist & National Prison Radio's Chris Impey on the Art of Storytelling
As the Managing Editor of National Prison Radio and Senior Producer at The Economist, Chris’s fascinating relationship with radio has seen him recently write his own book: The House of the Hill, the history of Brixton Prison, is set to be published by Tangerine Press in May 2019.
#KnapChat | Nick Hancock, Radio Presenter & UKRD Deputy Group Content Director
#KnapChat | Nick Hancock, Radio Presenter & UKRD Deputy Group Content Director
“Social Media has made radio think smarter about where to put content,” says Nick Hancock, Deputy Group Content Director of multi-media company UKRD, and presenter of the Stray FM Breakfast Show. In this week’s #KnapChat, radio presenter Nick Hancock talks about his 20-year career in...
#KnapChat | Sports Marketer James Gordon on Minority Sports & Engaging Customers
#KnapChat | Sports Marketer James Gordon on Minority Sports & Engaging Customers
"You'd like to think that sports that have massive impacts in underprivileged areas would be prioritised, but sadly the priority is always medals, and Great Britain is well down the list in terms of potential for a medal in basketball." James Gordon Football hogs the...
#KnapChat | Good Morning Britain
#KnapChat | Good Morning Britain's Louisa James: Reporting On The Royal Family
"Harry and Meghan’s wedding was like nothing I’ve ever worked on. The Americans have always been fascinated by the royals but this time they had a seat at the table and they certainly made the most of it."
#KnapChat | Sabha Comerford, aka The Raw Mum
#KnapChat | Sabha Comerford, aka The Raw Mum
I’m usually a complete night-owl – I stay up late and can survive on 4 hours sleep if I have to - but when I was 100% raw, I was waking up at 5am without an alarm and full of energy. I was like: ‘I either need to go on a run or do something before I go to work’, because I was literally buzzing with energy.
#KnapChat | Biddy Hodgkinson: Artist and Alchemist
#KnapChat | Biddy Hodgkinson: Artist and Alchemist
It was never really a consideration that I would have a career, let alone an artistic one. The expectation of most girls at that time was that they would marry and have children.
#KnapChat | Elliott Peckett, Director of Global Fancy Dress Experts, Smiffy
#KnapChat | Elliott Peckett, Director of Global Fancy Dress Experts, Smiffy's
"Over the years, fancy dress has tended to be recession-proof. You may hold back on buying that new dishwasher, upgrading your car or going on a family holiday for a year, but a fun night out does not tend to suffer."
#KnapChat | Louise Travis, Umpiring Around The World
#KnapChat | Louise Travis, Umpiring Around The World
"Wherever I have been to umpire in the world, is the passion for netball from all those involved. The crowds are always vocal and love the game and the players are incredibly proud to be representing their country and therefore always bring their 'A' game."
#KnapChat | Rhian Mannings, Founder of 2 Wish Upon A Star, on Coping with Loss
#KnapChat | Rhian Mannings, Founder of 2 Wish Upon A Star, on Coping with Loss
"Everyone is so different and circumstances differ from family to family. However, my piece of advice is talk. Don’t shut yourself away. I have talked about the boys non stop since we lost them and they live on in memories and photos. With children, be honest. Use the word dead or died."
#KnapChat | Devon BnB Owner Guy Barnes on Family, Relationships & Storytelling
#KnapChat | Devon BnB Owner Guy Barnes on Family, Relationships & Storytelling
"Our guests are taking the time to stay with us and so we take the time to get to know them. As a result we can make informed recommendations for things to do that are specific to those guests. They in turn feel they have had a unique experience and have got the most out of their time in Devon."
#KnapChat | Family Lawyer Gillian Bishop on Building Relationships
#KnapChat | Family Lawyer Gillian Bishop on Building Relationships
"People are born to be in relationship with every other person they meet from family, friends, classmates, teachers, bosses, professionals, shop assistants and passers-by. Understanding people and what causes relationships to go wrong is key to helping them solve problems."
#KnapChat | Ben Wright On Mental Health & the NW Counselling Hub
#KnapChat | Ben Wright On Mental Health & the NW Counselling Hub
"The positives are that I am aware of the mental issues I have so I can work through them when I am having a bad day. Another positive is that I am able to talk about my story at events and platforms like KnapChat to get the message out about mental health, in particular from a man's point of view."
#KnapChat | British Triathlon CEO Andy Salmon on Sport & Leadership
#KnapChat | British Triathlon CEO Andy Salmon on Sport & Leadership
"I think my aspiration was born when I was very young. For some reason, I had a real desire to be held accountable for something and I think as my development journey grew, this became a desire to be involved in organisational development and ultimately, to lead a team of people."
#KnapChat | Jim Smith, Director of JS Tailoring
#KnapChat | Jim Smith, Director of JS Tailoring
"Nothing beats looking at a swatch book in front of your own eyes and seeing the exact colour and feeling the cloth."
#KnapChat | Paul Hughes,
#KnapChat | Paul Hughes, 'Disciple of Elite Performance'
"Time invested in yourself is never lost. Even if you don’t reach the ultimate dream that you were envisaging at the start of your studies, you’ll be a damn sight closer to it than if you did nothing at all! Furthermore, you’ll also find that opportunities arise along the journey."
#KnapChat | Meet Jonathan, Head of Client Strategy at Knapton Wright
#KnapChat | Meet Jonathan, Head of Client Strategy at Knapton Wright
As our Head of Client Strategy, Jonathan works with clients to understand their business goals before devising and implementing effective paid and organic content strategies.
#KnapChat | Matthew Barker on a New Age of Travel Publishing
#KnapChat | Matthew Barker on a New Age of Travel Publishing
"We closed funding in December 2018 and got £325,000 through the Northern Powerhouse Investment Fund. It was a two-year process, and a real learning curve for me in particular, to get from deciding to raise the cash to actually having the cash in the bank. We started with almost zero knowledge of the process and it’s a relentless sales process basically."
#KnapChat | Ian Dinwiddy, Founder of Inspiring Dads
#KnapChat | Ian Dinwiddy, Founder of Inspiring Dads
Be a great parent. Excel in a dream career. The two goals that form the holy grail of fatherhood to many dads all around the world; the two goals that can quickly become impossible in the eyes of many. But not Ian Dinwiddy... Ian is...
#KnapChat | Stuart Green on the Necessity of Cybersecurity
#KnapChat | Stuart Green on the Necessity of Cybersecurity
Every day, small UK businesses are targeted by an estimated 65,000 cyber attacks (Hiscox). Fortunately, cybersecurity expert Stuart Green is guarding the gate to our precious information, but what can we do to help him? As the founder of his own recently rebranded group of...
#KnapChat | Charlotte Verdeyen: Visual Stylist, Aspiring Instagrammer & Mum of Two
#KnapChat | Charlotte Verdeyen: Visual Stylist, Aspiring Instagrammer & Mum of Two
Fashion is so much more experimental than when I started and it seems more influential to show how you style an outfit than following a trend, in my perception. Everything is so accessible now and we want everything immediately, so trends have to adapt and move faster than they used to.
#KnapChat | Richard Askam on Storytelling & Winning Over A Crowd
#KnapChat | Richard Askam on Storytelling & Winning Over A Crowd
In 2018, Richard Askam’s career took him on 34 flights, featuring 27 speaking gigs and trips to 11 different countries and two adventures in the U.S. Widely known as the “man behind Coca-Cola’s Share A Coke campaign”, Richard is an expert in personalisation and marketing....
#KnapChat | Health, Fitness & Nutrition Expert Lauren Harpham
#KnapChat | Health, Fitness & Nutrition Expert Lauren Harpham
Live the brand. A maxim that's never been truer than in the world of health and fitness; a maxim that Lauren Harpham has no trouble sticking to. Arriving in gym wear, with a massage chair under one arm and other fitness paraphernalia under the other,...
#KnapChat | Meet Rachel Davey, Our Studio Manager
#KnapChat | Meet Rachel Davey, Our Studio Manager
From 10 years working in New Product Development to ensuring Knapton Wright HQ remains as creative, inspirational and organised as our team, Rachel Davey sure likes to keep busy! Our Studio Manager has had a fascinating career so far, which includes creating award-winning recipes, meeting...
#KnapChat | Catherine Jefferson, Making Waves At Sea
#KnapChat | Catherine Jefferson, Making Waves At Sea
Moments after graduating with a degree in Computer Science and Business Management at University, Catherine Jefferson began her life at sea. Operating as a Marine Support Manager on The Humber Estuary Port, her love of the sea may have arrived later than many in the...
#KnapChat: Jonathan Leafe On Building A Brand, Agency Life & Consulting
#KnapChat: Jonathan Leafe On Building A Brand, Agency Life & Consulting
Marketing Manager, guitarist, Managing Director, Digital Artwork Manager, Brand Ambassador, Consultant… Jonathan Leafe’s CV sure is impressive. Having started his own advertising agency in the 80s, off the back of gaining experience in another agency as well as three years in Spain, Jonathan is an...
KnapChat: A Journey of Inspiration, Motivation and Incredible Stories
KnapChat: A Journey of Inspiration, Motivation and Incredible Stories
The last 9 months have been an enlightening experience for the Knapton Wright team, who thanks to #KnapChat have spoken to a wealth of amazing people achieving extraordinary feats all over the world. Our 2019 blog series celebrates fantastic people doing extraordinary things in their...
#KnapChat: Rob Jefferson, our New Director of Marketing
#KnapChat: Rob Jefferson, our New Director of Marketing
Big things are happening at Knapton Wright, with this week marking the arrival of Rob Jefferson, our new Director of Marketing. Rob becomes the latest exciting addition to our creative team after gaining years of experience and knowledge in the digital sector, working as Doncaster...
#KnapChat: Lisa Fleming, Chartered PR Practioner & Former Police Senior Media Officer
#KnapChat: Lisa Fleming, Chartered PR Practioner & Former Police Senior Media Officer
Richard Branson once said, "A good PR story is infinitely more effective than a front page ad." Few people know this better than Chartered PR and Communications Professional Lisa Fleming. Having trained as a journalist, Lisa's career began in the deep-end, running the news desk...
#KnapChat | Wrendale Designs
#KnapChat | Wrendale Designs' Hannah Dale
The multi-award-winning, global journey of Brigg-based greeting card, gift and stationery company, Wrendale Designs, all began on Hannah Dales’s kitchen table in Melton Ross, Lincolnshire... Having completed a degree in Zoology at the University of Cambridge, Hannah was determined to discover an outlet for her...
#KnapChat | Andy Fraser From Grassroots to Olympic Success
#KnapChat | Andy Fraser From Grassroots to Olympic Success
Andy Fraser founded County Turf back in 1995. In the last 25 years, the Scunthorpe-based business has provided turf to some of the world's most prestigious sporting venues, including the London 2012 Olympic Stadium, Croke Park, Wembley and Manchester City's Etihad Stadium to name just...
#KnapChat | Sandy White: Why Passion in Business is Crucial
#KnapChat | Sandy White: Why Passion in Business is Crucial
We talk to Sandy White, the founder and owner of Sandy’s Vintage Charms, about her unique path towards running a business she truly loves. Our latest #KnapChat covers: The commercial impact of Brexit The rise of Vintage Creating a successful eCommerce Selling overseas from Lincolnshire...
National Volunteers
National Volunteers' Week 2020 KnapChat | Nina Stobart
In marking National Volunteers’ Week 2020, we shine a light on one Northern Lincolnshire woman who has made it her mission to make sure her neighbours are ‘Not Home Alone’. Communications & Public Affairs Professional, Nina Stobart, her husband John, her brother Guy Bryant and...

Why People, Planet, Podcast?

The 'so what' behind KnapChat

As a marketing agency that works to put people and the planet first, the podcast may seem like a no-brainer to many. And in some ways it was. But the ‘why’ that lies behind it runs much deeper, and not just for KW, but for all the people involved.

People

Change drivers unite
At the heart of every conversation are people, and at the heart of these conversations are people who are actively driving change. From community organisers and small business owners to individuals making everyday sustainable choices, this podcast celebrates the voices and actions shaping stronger, more connected communities. It’s about learning from each other and shining a light on those making a real difference.

Planet

No buzzwords around here
Sustainability isn’t just a buzzword, at least not in our four walls! It’s a responsibility team KW genuinely holds itself to account over. Season One of KnapChat explores how environmental practices can go beyond the boardroom and into our neighbourhoods, schools, and workplaces. By focusing on the link between eco-conscious actions and community wellbeing, each of these conversations is attempting to show how caring for the planet also means caring for each other.

Podcast

Getting chatty
This is our platform for storytelling, inspiration, and collaboration. Hosted by Alex Wright - Head Honcho aka the jolly Green Giant - the KnapChat podcast is a space for open, engaging conversations that connect ideas to action. We’re keeping episodes concise, insightful, and packed with real-world perspectives to help spark change, one listener at a time.
Listen now

Challenge Us!

We're Ready For It...

Our clients are open to change, and they embraced it. They challenged us and it paid off.

Now we want to help you.
We love working with brands who put the planet first. From renewables and agri-tech, to environmental and sustainability-focused businesses, get in touch to find out how we can help you.

Make the first move…