Insights 3

PR and Marketing… Pretty much the same thing, right? Well, no. Social media may have blurred the lines between marketing and public relations, but distinctions still exist between the two. A successful business needs both. The difference between PR and Marketing? Marketing and PR both fall under the same large umbrella, covering all aspects of alerting people to your business...

Backlinks are an essential part of search engine optimisation (SEO): the art and science of generating traffic to your website through the likes of Google and Bing. Explore our guide to discover the basics of backlinks, including: What are they and why do they matter?...

With the rise of social media and self-serve online ads, it feels like traditional PR and communications have been largely forgotten, yet they remain a crucial part of every business’s marketing strategy. This is why we’ve spent the last few months developing our own PR...

Social Media is an ideal way for your business to weather the current storm. Used effectively, it allows you to keep in touch with your past and present customers, and remain visible to potential customers. Checking in with loyal customers, or engaging with potential new...

It’s easy to see how the vast issue of global warming can only seem relevant to huge corporations and conglomerates. But the idea that our environment can only be saved by the sustainability of giant companies is far from true. At Knapton Wright, we think...

Rob Jefferson, Director of Marketing here at Knapton Wright dives deep into a conundrum about whether a social media manager needs to use it in a personal capacity too. It started with a tweet, as it often does: https://twitter.com/jsstansel/status/1220702356880277505?s=20 Despite my present role and my...

Thanks to Google's forever-updating algorithms and complex jargon, on-page SEO (Search Engine Optimisation) is often regarded as a bit of a dark art in the world of digital marketing. But it doesn’t have to be. Follow our guide to discover how to conquer on-page SEO...

Coming into a new year (and a new decade!), we’ve got the beginning of the roaring twenties ahead of us, and now is a great time to look to the future. Using our crystal ball, we’ve made a list of all the crucial 2020 digital...

Personalise your browsing experience, save time and maximise efficiency with our go-to guide to Google Chrome Extensions for Digital Marketers. In the busy world of digital marketing, time is money. The more organised you are, the more time you save. The more time you save,...

Halloween is a time for trick or treating, pumpkin carving and apple bobbing. It's also a time for businesses and marketers to let their creative juices flow with fun campaigns and engaging content. Brexit confusion aside, 31st October 2019 was one of the best yet...

WhatsApp currently has 1.5 billion users and 1 billion daily active accounts, making it the most popular messaging app in the world. So, where better to direct your customers to get in touch with your business...? Thanks to Facebook's acquisition of WhatsApp in February 2014,...

In 2013, Facebook verification was introduced, allowing people and businesses to showcase their authenticity to their current and potential followers. Ensure your business appears genuine, authentic and verified on the social network by following this simple guide. Does My Page Need a Grey Facebook Tick? In...

Check out our Google Tag Manager tutorial to discover how to fully utilise the must-have tool for business owners and marketers. Helping to track and measure analytics and traffic, GTM is the perfect bit of kit to attribute your marketing success across multiple platforms. Not...

We believe in bringing fresh talent into the business as often as possible. Ella Fraser, a recent business management graduate, is our latest addition, so we asked her to provide her thoughts on the role a university education plays. From a young age, not going...

What do you do when you find someone who you know will add huge value to your business but you don’t really want to employ them? I found myself in this very position a little over a year ago whilst out on a bike ride...

Twitter has been around for over 13 years now, yet there are still some social media users who are unsure of how to use the platform effectively. From tweet techniques to settings and perks, our latest guide answers what you've been asking Google about Twitter......

I studied Marketing at university in the 1990s when the majority of the most common advertising mediums were in stark contrast to those available today. Google was in its infancy, Facebook was years away, even Friends Reunited hadn’t been born (some of you may have...

By now, you'll have noticed that hashtags have quietly crept their way onto other social media platforms, having risen to fame largely through Twitter and Instagram. Most notably, of these relatively new homes for hashtags is LinkedIn, also known as the world’s largest professional network....

Read Time: 6 minutes VR and AR in digital marketing could be the next big thing. But what are they? And are you ready to discover the next huge technological step in advertising? Find out in our latest guide... The 18th-century works of Irish painter...

It’s no great secret that towns and cities need several key elements to thrive: people, businesses and ”things to do”. This may seem pretty obvious, but think about it for a few seconds and you’ll realise it’s true. You’ll also realise that it’s vitally important...

Ever Googled a business or type of shop? You'll notice Google presents businesses, companies and retailers in a way that's slightly different to the regular search engine result's page. This is because these establishments have set up a Google My Business listing. What is Google...

What if we told you that you could edit various elements of your website, without needing to learn code or dive deep into WordPress or Wix? Enter, Google Optimize. What is Google Optimize? Google Optimize is yet another fantastic bit of kit in the tech...

When it comes to social media marketing, it's important to remember that your audience should always focus more on quality than quantity. However, the more of your target market you reach, the more likely you are to attract leads and sales. It's also worth noting...

You've heard them mentioned in the odd marketing meeting; seen them name-dropped in tech articles and updates, but how aware are you of the full potential of Facebook Catalogs and Collection Ads? If the answer is anything but 'Extremely', we recommend reading our guide on...

A strong following on Twitter can do wonders for your business, expanding your brand awareness, messaging, reach and online presence. Here are five sure-fire ways to increase your Twitter followers, without sacrificing on quality... 1) Use hashtags Tweets with hashtags get double the engagement than...

For some, Facebook is an absolute minefield of complications and unsolved mysteries, particularly when it comes to digital marketing. While most see it as a necessity in modern-day business (and their social lives) not everyone quite understands the ins and outs of the social network....

Every hour, 2 people in the UK are told they have Parkinson's, with the estimated number of people diagnosed currently sitting at around 145,000. Parkinson's is a condition that is rather close to home for me and my family: one of my loved ones was...