From the City of Culture to the Culture of Community - Season 1

Coming the week commencing 2nd June

In this episode, we’re handing the mic to Dan Wheeler, a key figure in Hull and East Yorkshire’s tourism industry. With 16 years at Hull City Council, Dan shares how the region has transformed since becoming the 2017 UK City of Culture, highlighting the importance of effective marketing, sustainability, and community engagement.

I think tourism can easily be written off as unsustainable, but you've got to look at the full picture: economic, social, and heritage sustainability too.

Dan Wheeler

Dan discusses Hull’s diverse attractions, events like Colliderfest, and how tourism contributes nearly £1 billion to the economy and supports 17,000 jobs.

It’s a conversation about the power of storytelling, local pride, and building a tourism economy that benefits both visitors and residents.