Better, not Perfect: Inspiring Health, Incursion and Sustainability - Season 2

In this episode of KnapChat, Alex is joined by Jono “Curly” Frary, founder of Curly’s Athletes, to explore how community, sustainability, and sport can come together to change lives.

From the family-inspired beginnings of Curly’s to regional events like the Big Green 10k, Jono shares how his team is building inclusive, affordable, and environmentally conscious sporting experiences - guided by the ethos of “better, not perfect.”

“It’s about making progress, not chasing perfection - whether that’s in sustainability or simply getting people moving.”

With stories of lives transformed through running, triathlons, and free weekly activities, Jono highlights the power of accessibility, volunteers, and safe spaces to bring communities closer. The conversation also touches on his work with Scunthorpe Tomorrow, a grassroots initiative reimagining the town’s future through collaboration and creativity.

This episode is a lively mix of humour, heart, and practical wisdom - showing how sport can be a catalyst for both personal and community resilience.