Guest Blog: How Important Can Blogging Be For Your Business?

A blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and help you to reach new markets and help businesses advance online.Blogging is so beneficial and it can be very effective in converting leads. Unfortunately, many small businesses don’t have the time to focus on writing a blog. Here are the benefits that blogging can bring to your business…

Control your brand

Writing a regular blog is a great way to control and improve your online identity, and therefore, it is so important that it is done right.

Improves your ranking on a Google search

Search engines like fresh content and the more frequently you update your blog the more likely your website will climb up the rankings and gain visibility for your target customers.

Drives customer traffic to your website

Static websites don’t attract many new clients or customers. But a regularly updated blog can produce a constant stream of good leads from all around the world.When you publish blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field. If they want more help than a blog post can offer, then they’re likely to be interested in hiring your business.

Serial Shares… we like those!

Blogging also enables people to share share share! Every time you create a blog post, people can share on all the social networks – Twitter, LinkedIn, Facebook, Pinterest – which helps expose your business’ products and/or services and gets people talking!

Build Trust Online

Trust is a rare and valuable commodity online. You can’t buy trust. It has to be earned by demonstrating your commitment to your readers, time and time again.

What’s important when creating a blog?

Create valuable content

The key to a successful business blog is giving your readers valuable content. That is how you establish your website's authority in your industry. In addition, if you give your readers valuable content, they will reward you by becoming return visitors and parting with their money.

Frequency

Every new blog that is posted creates a new index page on your website. This will determine where your business will appear on the Google listings, as well as give your business more online exposure, with customers having the opportunity to share your article.

How blogs create new customers and boost profits

The best business blogs answer common questions that their leads and customers have. If you're consistently creating content that's helpful for your target audience, it will help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service Professionals.If prospects find answers to their common questions via blog posts from your business, they're much more likely to come into the sales process trusting what you have to say.Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers.

Driving long-term results – How does it work?

Let's say you sit down for an hour today to write and publish a blog post that gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. But after a couple days, most of the fanfare from that post dies down and you've netted 150 views and 15 leads.However, that blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.About 70% of the monthly traffic stemming from your blog page comes from posts that weren't published in the current month. They come from old posts. The same goes for the leads generated in a current month - about 90% of these arrive from blog posts that were published previously.Don’t have the time to consistently produce effective, accurate, and engaging blog posts? Struggling to share your current blog posts on your social channels? Whatever is stopping you, we can help! Get in touch today to learn more.Debbie Baker Guest Blogger

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