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Discover PR and comms support that builds your credibility, grows awareness of your story, and makes sales easier.

When your marketing is doing its job, PR can turn up the volume in the places that matter to your business. If you’re ready to get your story in front of the right audiences in a way that makes it really land, open the door to ‘The Newsroom’, Knapton Wright’s flexible PR and comms support. We can help you shape what’s newsworthy, get it in front of the right people, and report back so you know what’s working.
Not sure what your story is yet?
We’ll find the angle with you.
Read On
Come on, let's go
Jo Allen
Comms Specialist 
How you can work with us to get the right attention (and keep it).
KW’s ‘Newsroom’ is led by Jo Allen, our Head of PR, Content and Storytelling, with strategic, creative input from the whole team.

Jo is a former journalist with a BA in English Literature & Communications and a Master’s in Journalism. Why is that important? Well, it means you get a rare mix of crafted storytelling and newsroom instincts: what makes something worth covering, what doesn’t, and how to communicate it clearly.
An ideal fit for brands that need PR and comms to sit alongside their marketing efforts, you can think of us as an extra pair of hands ready to support a busy in-house team or take the lead on getting your story out there.

We support organisations across visitor economy, culture, and ambitious, values-led businesses. We can help you speak to B2B and B2C audiences (and often both at once) without losing clarity. If your goal is credibility and awareness that makes growth easier, you’re in the right place.
Read on

Why Us To Help You With Your PR & Comms?

KW is a narrative-led agency. More so now than ever before, because audiences demand it. People value a connection, and want any investment they make into a business or brand - no matter what that looks like - to be valued and well-founded.

Credibility does not come from merely making noise. It comes from clarity and genuine engagement with the right people. We work with you to take what you’re doing, find the story that people will actually care about, and deliver it with the kind of writing and judgment that earns you attention.

  • Find the angle: Identify what’s genuinely newsworthy (and what’s just internal excitement - no offence, but justbbecause your team is excited doesn’t mean that will translate to your audience).

  • Write it right: Press releases, pitches, messaging, and comms that sound like you, not a template.

  • Get it to the right people: Targeted distribution and outreach, based on where your audiences hang out and what methods of communication will resonate with them.

  • Create momentum: A repeatable rhythm of ideas, outreach, and touchpoints.

  • Prove what’s working: Clear reporting and learning, so the story gets sharper over time.

BonusAny work we do together on PR & Comms should come away feeling confident about what to say, who to say it to, and why it matters - with a calmer, more consistent comms presence that makes sales conversations warmer.

The ProofreadOur PR & Comms service

Our Money, Where Our Mouth Is:
Getting the right coverage, to have the right impact.

National
Our clients have been seen in...
The Telegraph, The Guardian, The i, Mail on Sunday, Press Association, The Scotsman, National World
Regional
Also, we've featured in...
Lincolnshire Live, The Business Desk East Midlands, Lincolnshire Today, Business Link Magazine, Lincolnshire Life
Broadcast
Plus, we've been seen on TV
ITV Calendar, BBC Look North, BBC Radio Lincolnshire, BBC Radio Humberside
Creators, Influencers & Platforms
We've also worked with the following...
The Nomads You Know, Italian Girl Abroad and more.

Example outcomes we’re aiming for (and have delivered before):

- Local, regional and national coverage in print and digital
- Specialist editorial features in the titles your industry actually reads
- Radio and TV interviews when it’s the right fit
- Creator and influencer collaborations that create multi‑platform coverage
- Press visits/FAM trips that result in multi‑story national coverage
Ok - Show me the packages
Looking good!

Our award Application SErvice

What's it all about?

Our PR & Comms Service…

What's it all about?

This is about credibility and awareness that makes growth easier for you and your team. So we focus on the places your audience actually pays attention to: local, regional and national print and digital, radio and TV, specialist trade titles, and the right creators, journalists and communities. That means we can shape stories for B2B and B2C audiences, depending on who you need to reach.

What this service is all about no matter which package/option you go for:

  • Story and angle development: Find the hook, sharpen the message, and make it genuinely worth someone’s time.

  • Press release and pitch writing: Clear, confident copy that sounds like you and gets to the point fast.

  • Targeted outreach and distribution: Build the right lists, pitch to the right titles, and nurture the right relationships.

  • Media relations support: Respond to opportunities, handle follow-ups, and keep momentum moving.

  • Press visits and FAM trips: Plan, coordinate, and host experiences that lead to real editorial coverage.

  • Influencer and creator collaborations: Partnerships that feel credible and create multi‑platform coverage.

  • Activation and event comms: Launches, exhibitions, and moments that deserve a spotlight.

  • Reporting and learning: what landed, what didn’t, what we do next (and why).

How You Can Work With Us For Your PR & Comms?

PR & Communications Service Description

Choose a service

The Outsourced Press Office (PR & Comms Department)

The full set‑up. We operate as your PR and comms department, sitting alongside your wider marketing (whether we look after that already or not). Ideal if you do not have an in‑house comms lead, or you want someone to own your whole PR function end‑to‑end.

What's included:
  • Strategy, messaging and narrative ownership
  • Regular planning sessions, forward-planning and a proactive story pipeline
  • Press releases, pitches and comms assets (as needed)
  • Targeted outreach, follow‑ups and relationship‑building
  • Media handling and response support
  • Press or FAM trip planning, execution and hosting
  • Reporting, learnings and next‑step recommendations
Yes - I'm in, how do we get started?

Press Office Plug-In (Retainer)

A lighter retainer that plugs into an existing team. Perfect if you have an in‑house marketing lead (or external marketing support) and you want experienced PR hands to add momentum.

What's included:

  • A shared story pipeline (planned together)
  • Press releases and pitches (as needed)
  • Targeted outreach and follow‑ups
  • Reactive support when opportunities pop up
  • Reporting and recommendations
Yep. That's me

Story & Pitch Clinic (Pick‑&‑mix)

When you have “something”, but it needs shaping into comms and PR that will land.

What's included:

  • Message and angle development
  • One press release, pitch set or comms plan
  • Target list guidance and send strategy
  • Light‑touch follow‑up support
This is the one

Distribution, Visits & PR Moments(Pick‑&‑mix)

For launches, exhibitions, press visits, and FAM trips that deserve the right coverage.

What's included:

  • PR creation, distribution and outreach to the right titles/creators
  • Press visit/FAM trip planning and coordination
  • Media hosting support
  • Follow‑ups to help convert interest into coverage
I need this one

Press & FAM Trips (Just the visits)

A focused package to plan and deliver press and FAM trips that result in meaningful coverage.

What's included:

  • Visit concept and story angles (what makes it worth the journey)
  • Invite list and outreach (press and creators)
  • Itinerary planning and logistics support
  • Hosting guidance and on‑the‑day support (where needed)
  • Post‑trip follow‑ups to secure coverage
Just the visits for me

A flexible service, built around what you actually need. Some clients want a full outsourced PR and comms department. Others want ongoing support, a one‑off story sharpen up, or a press trip that genuinely earns coverage. We’ll meet you where you are, then build a rhythm that works.

Lovely things our Pr & Comms clients have said...

"

I've worked with Jo for several years – and it's always been a pleasure. She has good ideas and an excellent understanding of what a journalist needs. When I worked with her on a complicated multi-story press trip, she immediately got it and created a smooth, comprehensive itinerary that included meeting relevant, interesting local people. It ticked all my boxes and enabled me to come away with great stories.

Sarah Baxter, award-winning travel writer and author.
"

Having worked with Knapton Wright on our project for a couple of years, I can safely say the team has been instrumental in getting our message out there. They have a fantastic energy and a vivid way with words that have brought our story to life, helping with our online campaigns as well as our funding bids. The team clearly have a passion for their work and a genuine desire for our project and seeing it succeed.

Steve Critten, Board Member on the 2-4 Market Place heritage project in Caistor
"

Jo and the team are highly creative and have the rare ability to turn ideas around quickly with spot on commercial perspective. A privilege to work with such a team.

Grant James, Business Development Consultant to Sea2Soil
"

Knapton Wright is brilliant at quickly absorbing complex information, understanding and reflecting back aims and objectives, seeing and highlighting the bigger picture, and intuitively and creatively interpreting all of this, to result in clear, meaningful and impactful communications.

Charlotte Bowen, CEO & Creative Director @ The Culture House

Credibility you can feel (and measure).

When the right people keep seeing you in the right places, awareness, interest and engagement grow. You spend less time persuading and more time progressing.

PR and comms done well builds trust, makes your marketing work harder, and gives your team confidence in what you’re putting into the world.

And because it’s all underpinned by reporting, you can see what’s driving interest and double down.

Let’s make your story land...

Together, it'll be like you have a gold medal in ski jumping.

Tell us what you’re working on and what “good” looks like. We’ll come back with a clear recommendation for the kind of support that will get you the credibility and awareness you’re after.
There are no stupid questions, and often - we've found - it's the more out-there questions that spark the most creative and implactful ideas. Crazy, we can deal with, but equally, seriously, we can discuss real-world, tangible outcomes and pathways forward that can genuinely make a difference by managing your PR and comms effectively.

Let's talk about PR & Comms

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