Social media as a marketing channel provides an engaging and targeted way of talking to new and existing customers. You can reach them where they spend the majority of their time online.
Word of mouth is without doubt the most effective marketing tool in any business’s box. Most people trust recommendations from friends and family above anything else and now, more than ever before, brands, businesses and organisations have the best opportunity to influence and respond to the customer experience. How? By making social media platforms an essential part of their marketing and communication strategies.
A key part of every business’s marketing strategy
Online communities/social networks like Facebook, Twitter, Instagram, LinkedIn and many more provide customers, suppliers and other stakeholders with the opportunity to quickly and effectively share views on and content from their favourite brands.
Social media is often seen as a free channel to promote a business. This is true, but it isn’t as simple as using photos of monkeys wearing party hats. It is now a mature marketing channel and should be a key part of every business’s overall marketing strategy. That’s not to say every social media platform is suitable for every business, but we can help you work that out.
Strategic use of social media marketing
It is also true that social media platforms are usually seen as an easy way to reach new customers and prospects. It is, however, often overlooked that clever and strategic use of social media can:
- Boost sales
- Raise your profile
- Engage existing customers
- Reduce costs
- Keep employees engaged
- Improve internal culture
- Recruit high-quality staff
- Help you break into new markets
- Develop new products and services
There are many additional ways in which social media can be used as a marketing and business growth tool, depending on the relative size and sector of the organisation.
Contact us today and let us help you make the most of social: firstname.lastname@example.org