10 Surprising Social Media Statistics


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Your customers are online and very much reachable via social media. Here are 10 up-to-date statistics that will blow your mind!

10. Generation X

A surprising statistic that indicates that Gen X (ages 35-49) love social media the most with an average time for males of 4 hours and 58 minutes each week and an average of 6 hours and 19 minutes for women being spent on social media.

9. More people in the world own a smartphone than a toothbrush

There are over 7 billion people in the world and an estimated 3.7 billion of them own a smartphone… yet only around 3.5 billion own toothbrushes!

8. 85% of Facebook video is watched without ANY sound

Although Facebook is the leading social media platform with an estimated 8 billion users per day, video viewership is happening in silence. This means if you upload a video always use subtitles! If you are unsure of how to do this, get in touch with us today.

7. There are nearly 2x as many users on Whatsapp as on Instagram

The total amount of Instagram users is around 430 million whilst the communication app hosts 950 million.

6. It would take 158 years to watch a day’s worth of Snapchat Stories

Snapchat stories are about 10 seconds long on average, so watching the 500 million that are uploaded in a single day would take a long time!

5. The most retweeted tweet to date was about #NuggsForCarter!

It’s offical. Yes, #NuggsForCarter has surpassed the second best photo tweeted by the chat show queen Ellen DeGeneres! Carter Wilkerson is apparently going to get free chicken nuggets for a whole year with help from his 3.42 million retweets thanks to Wendy.

4. Businesses ignore 70% of Facebook questions

According to Social Bakers, when fans send in their questions only 30% of them receive a reply. The statistics seem quite high, but how often do you reply to a customer?

3. The most popular Instagram filter is Clarendon

We all know that imagery and video see more engagement than a single text post, but according to Know Techie, Clarendon has been found as the best filter.

2. 130 billion fake users on Facebook

In theme with Fake News, over 130 billion Facebook users could be fake. According to the LA Times, the social media site has 1.23 billion monthly active users, which means that between 67.65 and 137.76 million accounts could be FAKE. Something to note when measuring your businesses ROI – don’t just count on likes and follows!

1.  73.6% of statistics are made up!

Don’t believe everything that you read.