Launching the Jaguar I-PACE | Social Media Management

Social Media Marketing

The Numbers

people reached
Qualified Leads

Social Media Marketing

The Challenge

Duckworth’s were selected as the first retailer to host the retailer tour for the I-PACE, Jaguar’s first ever all-electric vehicle. We were asked to work alongside their team to deliver an innovative, exciting campaign that drove plenty of people to the launch event.

Words From the client


“As always we worked closely with the Team at Knapton Wright to ensure the success of this event. Always full of ideas and suggestions, we like their supportive and innovative approach to the challenges we set them.

“We were delighted with not only the attendance, but also the coherent follow up, the awareness of the brand guidelines, and consistency across the channels.”

Sharon Wilson

Duckworth, Marketing Manager

Social Media Marketing

Our Approach

The campaign aimed to generate as much anticipation and interest in the new I-PACE, while maintaining a level of exclusivity, with a clever campaign that matched the futuristic capabilities of the new electric model and its target market.

We created an all-encompassing campaign over multiple platforms, reaching current and potential customers through paid and organic content across social media and email marketing, as well as offline at the showroom.

Duckworth Motor Group

The Client

Duckworth’s are one of the few remaining family-run Jaguar Land Rover dealerships in the UK. Having formed in the 1950s, they are also one of the oldest and most-loved in Lincolnshire.

Lead Generation

The Results

Duckworth Jaguar Boston’s I-PACE Preview Event had one of the highest attendee rates in the whole of the UK.

This, along with our follow-up campaign and content, helped to generate plenty of interest in the highly anticipated new model, many of which have rolled out of Duckworth’s doors and onto the roads of Lincolnshire and beyond.